Presentation for travel fair

Tourism Streams and Mobility in Uusimaa Region, Southern Finland

Jarmo Ritalahti

Andrew Hallott

Olga Zakharova

January 2013

Research Objectives

• to discover the spatial and temporal travel patterns of visitors to Capital area

• to identify their routes

• What sights (and combinations of sights) do they visit?

Research Process

• Data collection: May – September 2012

• Number of researchers: 5

• Locations: Central Helsinki, Espoo,

Vantaa

• Method: distributing GPS-receivers

among over-night staying guests

• Sample size

of approximately 1600 routes

Demographic Information

Number of people in the party

187

579

58

126

607

0

100

200

300

400

500

600

700

Single Adults 2 Adults 3 adults 4+ adults Families

Duration of stay

3

243

481

294

196

110

50 72

102

0

100

200

300

400

500

600

0 1 2 3 4 5 6 7 8+

Purpose of visit

125 110

1328

17

0

200

400

600

800

1000

1200

1400

Business B&L Leisure Other

Transport used

81

515

83

722

5

88 53

19

0

100

200

300

400

500

600

700

800

Public Foot Car P&F P&C F&C P&C&F Other

Nationality of visitors

Routes & Maps

Overall whole summer

Overall whole summer Uusimaa

All nationalities - North of Helsinki - July

All nationalities - South of Helsinki - July

All nationalities -Central Helsinki - July

All nationalities - Vantaa June

Jumbo &

Flamingo

Airport

Heureka

Overall Domestic

Domestic visitors to Capital Region

City

Jumbo

Nuuksio National Park

Heureka

Herttoniemi

Domestic with children (overall)

Domestic Families with Children (Capital region)

City

Jumbo

Nuuksio National Park

Heureka

Herttoniemi

Domestic Families with Children (City)

Suomenlinna

Senate square & cathedral

Zoo

City

Linnamäki

Olympic stadium

Sibelius Park

Seurasaari

Russian visitors (overall)

Russian visitors (Capital region)

City

Jumbo

Nuuksio National Park

Heureka

Russian visitors (City)

Suomenlinna

Senate square & cathedral

Central Station

Zoo

City

Linnamäki

Olympic stadium Sibelius Park

Seurasaari

Swedish visitors (overall)

Swedish visitors (Capital area)

City

Zoo

Suomenlinna

Linnamäki

Messukeskus

Boat cruise

Itäkeskus

Munkkiniemi

Swedish visitors (City)

Linnanmäki Olympic stadium

Zoo

Suomenlinna

City

Senate square & cathedral

Central Station

Seurasaari

Sibelius Park

Tempelliaukio

Opera

German visitors (0verall)

German visitors (Capital area)

Porvoo Heureka

Boat cruises

Suomenlinna

Seurasaari

City

German visitors (City)

Zoo

Seurasaari

Suomenlinna

City

Senate square & cathedral

Linnanmäki

Lapinlahti

Chinese visitors (overall)

Chinese visitors (Capital Area)

Seurasaari

Suomenlinna

City

Market square

Sibelius Park

Senate square & cathedral

Chinese visitors (City)

Market square

Scandic Continental

Temppeliaukio

Stockmann

Summary • From the maps we can see that the majority of visitors

to Helsinki stay in the centrum area with the area Aleksanterinkatu, Senate Square, Havis Amanda and Esplanade being the main areas that people visited.

• Further out of the city Linnanmaki, Suomenlinna, the Zoo and the areas around the Olympic/Sonera Stadium were also very popular.

• Jumbo in Vantaa was a very popular attraction for many Russian guests along with Itakeskus.

• Many tourists also decided to visit Tallinn whilst staying in Helsinki, though this wasn’t so popular with domestic tourists.

• Destinations which were not so popular included Seurasaari, Hakaniemi, Kallio district and Espoo.