Presentation BDGroup for the Northern Ireland companies , November2012

INVEST NORTHERN IRELANDTRADE MISSION TO ROMANIA

4-6 November 2012

WELCOME to BUCHAREST

Invest Northern Ireland Trade Mission to Romania and Bulgaria, Bucharest 4 November, 2012

Good to know about

R O R O M A M A N I AN I A

ROMANIA

SIMPLY SURPRISING?

ROMANIA

OR SIMPLY CONFUSING?

ROMANIA

� If you ask a Romanian consultancy company with 20 years experience in the market, we’ll tell you …

It is a Little Bit of Both !

ROMANIA

Country & market overview

ROMANIA� Area (sq km)

� Population (mil.)

� Capital

� Language

� Currency

� Current exchange rate

� Highest point

� Lowest point

� GDP growth (2011)

� Average inflation

� GDP per capita (2011)

� Unemployment

� 237.500 kmp

� 19.5 ( estimates 2011)

� Bucharest

� Romanian

� RON Romanian Lei

� 1Euro=4.5RON

� Moldoveanu Peak 2500 m

� Black Sea 0 m

� 2.5%

� 2.4% (6 months 2012)

� 8.700 USD

� 7.5%

ROMANIA� Ranks 63 on the

ease to start a business…

Source:

World Bank Doing Business Report,

ROMANIA… and 72 on the ease for

doing business

Source:

World Bank Doing Business Report, 2012

ROMANIA

� Manufacturing counts for 32% from total FDI

in industry

� Other Foreign Direct Investments:

� 19.1% Financial services & insurance

� 12.4 % Trade

� 7.4% Electricity, natural gas and water

ROMANIA� Trade

Export 45 billion Euro (+25%, 2010)

Main groups: vehicles and transport,

manufacturing

Import 54.7 billion Euro (+20.5%, 2010)

Main groups: manufacturing, equipment,

chemicals

ROMANIA

Leading sectors:

1. Automotives: 4th largest manufacturer in CEE (

9 billion Euro share , 2011)

2. IT & C: 7 billion euro share in 2011 (GDP)

3. Green Energy (18 billion euro projects

investments by 2020)

4. Oil & Gas ( 1st oil &gas producer CEE)

ROMANIA

5. Pharmaceutical Industry ( 2.4 billion euro

market value in 2011)

6. Telecom Industry ( 3.6 billion Euro in 2010)

7. Food & beverages

8. Tourism

9. Aeronautics

10. Shipyards

ROMANIAThe Trade Mission Reports and Itineraries already give you the valuable inside information on

opportunities for your business in Romania but

also…cultural differences and local specifics can

influence your business…

….so here’s what’s also good to know:

ROMANIA� Romanians – “A Latin island in a Slavic see”

� Business culture:

� Flexible (Italian Style)

� Creativity without borders

� Personal relations matter

� Fair English speakers (German language also popular

in Transylvania)

� High business education profiles (in cities)

� High bureaucracy in government institutions

WHAT IMPRESSES

ROMANIANS

� Knowing the real Romania is different than

media image.

� Using common ground statements

� Being open and practical

� Not avoiding price discussions

� Using Romanian words (makes an excellent

impression!)

ROMANIA

� HELLO = Buna ziua � GOODBYE = La revedere � PLEASE = Va rog

� THANK YOU = Multumesc � YOU’RE WELCOME = Cu placere

� YES = Da ; NO = Nu � I WOULD LIKE A BEER = As dori o bere � WHERE IS THE TOILET? = Unde e toaleta?

� I WOULD LIKE TWO BEERS = As dori doua beri � I HAVE A HEADACHE = Ma doare capul

� I LOVE ROMANIA = Iubesc Romania

WHAT IMPRESSES

ROMANIANSDaring to eat local food (don’t miss “sarmale cu mămăligă”)

& appreciating Romanian wines

Take your chance tonight at La Mama!

WHAT OFFENDS

ROMANIANS

Nothing really but good to avoid:

� Calling the capital city BUDAPEST instead of BUCHAREST

� Claiming Romanian language sounds like Russian or Hungarian.

� Romania = Dracula, Ceausescu, gypsies, orphans and dogs in the streets

� Not knowing who Nadia Comaneci, Hagi or Eugen Ionescu are

� Gifting bouquets with even number of flowers

ROMANIAalso good to know:

� Dracula is not real!

� Romanians like to make fun of everything and most of all of themselves

� Romanians are frequently late but hardly will announce

� Business meetings may end with follow-up plans that are not always followed

� Traffic follows no rules, everything is possible on the street keep your eyes open and your sense of humor at the highest level

� and…Dracula is not real!

ROMANIAEverybody in Romania is more than willing to talk about football, politics,

and…women

Football: any subject will do…

Politics: referendum and parliamentary elections on 9th December, 2012

Women: Beautiful (and) mind

Northern Ireland in Romania

� Habitat for Humanity

NI people working team up

with Romanians for building houses in Central Romania

� Sunshine Foundation Romania

Longer-term objective to build

up to ten houses for the children living in Barsa Mica orphanage.

SURVIVING BUCHAREST

� Don’t be shocked if the streets of Bucharest look like the aftermath of a bombing – it’s just the eternal infrastructure work in progress…

� Only use yellow taxis that have a company name and tariffs clearly written on

� Always make sure the taxi meter is running

� Just because the crossing light is green, it doesn’t mean that the drivers care

� Use only banks to exchange currency or draw cash from ATMs

IF EMERGENCY SITUATION

ANYWHERE IN ROMANIA

IN BUCHAREST

� Cobalcescu� 0040 745 600 945

� 0040 21 9451

� FLY TAXI ( VISA ) � 0040 747 99 9440;

� 0040 21 9440

� Meridian� 0040 730 33 9444;

� 0040 21 9444;

� 0040 21 9888

Your meetings in Romania

� Andrei Sarau

M: 0040 726740181

� BDP

� PDE

� MALLAGHAN

� TRACKARS

� Claudiu Banu

M:0040-720 720 613

� ABP

� ASSA

� ACKSEN

� GEMS

Ciprian Nanu, Partner BDGroupM:0040 744 298803

QUESTIONS & ANSWERS

Presentation BDGroup for the Northern Ireland companies , November2012

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