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RapidPricer B.V.
Artificial Intelligence in Retail Marketing
Presentation at the Platform Innovatie in MarketingMay 14, 2019
By: Kiran Gange, CEO @ RapidPricer B.V.
What is Artificial Intelligence?
Artificial Intelligence Vs Natural Intelligence (1)Example: Hiring Decision
Artificial Intelligence Vs Natural Intelligence (2)Example: Hiring Decision
Artificial Intelligence Vs Natural Intelligence (3)Example: Pricing Decision
Artificial Intelligence Vs Natural Intelligence (4)Example: Pricing Decision w Feedback
New Ingredients / New Techniques
New Ingredients/ Data SourcesExample: Retail Environment
New AI techniquesExample: Retail Environment
Retail Pricing and Promotions w AI
Pricing & Promotions with AIInternal Data Sources
Inventory Information
Spectral/ Image Cameras
Foot Traffic Sensors
Traffic Demographics
POS Data
Customer Loyalty Data
Internal Retail Stores Data
Pricing & Promotions with AI+External Data Sources
Inventory Information
Spectral/ Image Cameras
Foot Traffic Sensors
Traffic Demographics
POS Data
Customer Loyalty Data
Live Weather Data Competitive Prices
Internal Retail Stores Data
Market Trends/ Share
External Market Data
Pricing & Promotions with AI+ Real Time Actions
Inventory Information
Spectral/ Image Cameras
Foot Traffic Sensors
Traffic Demographics
POS Data
Customer Loyalty Data
Live Weather Data Competitive Prices
Internal Retail Stores Data
Market Trends/ Share
External Market Data
Live Data RP EngineInventory
Based Pricing
RapidPricer Pricing System
Competition Based Pricing
Demographics Based Pricing
Automatic Promotions
Base Price
Other Retail Use Cases
AI Use Cases in Retail: Facial Recognition
AI Use Cases: Text Recognition
AI Use Cases in Retail: Shrinkage/ Theft Detection
AI Use Cases: Image Recognition
AI Use Cases in Retail: Smart Mirrors
AI Use Cases in Retail: Shelf Management
AI Use Cases: E-Commerce
Image SearchContent
Customer LoyaltyPrice
PromotionSearch
Competitive PricingAd Tracking
Merchandizing
AI Use Cases in Retail: Automated Checkouts
AI Use Cases in Retail: Fraud Detection
AI for your next project.
What would you do?
Thank You24
Kiran GangeM: +31 6 20 02 36 86
kirang@rapidpricer.nlwww.rapidpricer.nl
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