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RapidPricer B.V.
Artificial Intelligence in Retail Marketing
Presentation at the Platform Innovatie in MarketingMay 14, 2019
By: Kiran Gange, CEO @ RapidPricer B.V.
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What is Artificial Intelligence?
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Artificial Intelligence Vs Natural Intelligence (1)Example: Hiring Decision
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Artificial Intelligence Vs Natural Intelligence (2)Example: Hiring Decision
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Artificial Intelligence Vs Natural Intelligence (3)Example: Pricing Decision
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Artificial Intelligence Vs Natural Intelligence (4)Example: Pricing Decision w Feedback
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New Ingredients / New Techniques
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New Ingredients/ Data SourcesExample: Retail Environment
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New AI techniquesExample: Retail Environment
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Retail Pricing and Promotions w AI
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Pricing & Promotions with AIInternal Data Sources
Inventory Information
Spectral/ Image Cameras
Foot Traffic Sensors
Traffic Demographics
POS Data
Customer Loyalty Data
Internal Retail Stores Data
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Pricing & Promotions with AI+External Data Sources
Inventory Information
Spectral/ Image Cameras
Foot Traffic Sensors
Traffic Demographics
POS Data
Customer Loyalty Data
Live Weather Data Competitive Prices
Internal Retail Stores Data
Market Trends/ Share
External Market Data
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Pricing & Promotions with AI+ Real Time Actions
Inventory Information
Spectral/ Image Cameras
Foot Traffic Sensors
Traffic Demographics
POS Data
Customer Loyalty Data
Live Weather Data Competitive Prices
Internal Retail Stores Data
Market Trends/ Share
External Market Data
Live Data RP EngineInventory
Based Pricing
RapidPricer Pricing System
Competition Based Pricing
Demographics Based Pricing
Automatic Promotions
Base Price
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Other Retail Use Cases
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AI Use Cases in Retail: Facial Recognition
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AI Use Cases: Text Recognition
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AI Use Cases in Retail: Shrinkage/ Theft Detection
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AI Use Cases: Image Recognition
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AI Use Cases in Retail: Smart Mirrors
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AI Use Cases in Retail: Shelf Management
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AI Use Cases: E-Commerce
Image SearchContent
Customer LoyaltyPrice
PromotionSearch
Competitive PricingAd Tracking
Merchandizing
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AI Use Cases in Retail: Automated Checkouts
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AI Use Cases in Retail: Fraud Detection
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AI for your next project.
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What would you do?
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