Pradhan Mantri Awas Yojana (Urban) Housing for All · Pradhan Mantri Awas Yojana (Urban) –...

Ministry of Housingand Urban AffairsGovernment of India

Documentation of Beneficiary testimonials

through photographs anD viDeos

advisory note

on

Pradhan Mantri Awas Yojana (Urban)Housing for All

Pradhan Mantri Awas Yojana (Urban) – Housing for All Mission

Ministry of Housing and Urban Affairs

AdvisorY note ondocUMentAtion of BeneficiArY testiMoniAls

tHroUgH PHotogrAPHs And videos.

video testiMoniAls

A. Thebeneficiarytestimonyshouldcontainfollowinginformation:a) Thebeneficiaryshouldintroducehimself/herself,specifythenameoftheCity

andStatethatshebelongs.b) Thebeneficiary’s familybackground,occupationandthemonthlyincomeof the

familyshouldbecaptured.c) The Beneficiary should speak about the problems experienced in a kutcha

house.d) TheyshouldmentionabouthowtheycametoknowaboutthePMAY(U)scheme

andtheprocessadoptedtogetahouseundertheschemee) ThebeneficiaryshouldexplainabouttheLifeTransformingexperiencethathas

comeaftermovingintoapuccahouseunderPMAY(U)-i. Someofthekeyfactorswhichcanbeelaboratedbythebeneficiarymay

includeDignified living,AvailabilityofBasicAmenities (Water,electricity,Kitchen,toiletetc.)

ii. Thebeneficiarymaybeabletoexpresstheemotionshe/shehasexperiencedsuchas:IncreasedSelfEsteem,Senseofprideanddignity,ImprovedSocialStatus,SafetyandSecurity for thefamily,ProtectedEnvironment for thegirlchild,Abilitytofocusbetteronchildren’seducationespeciallythatofthegirlchild.

B. Do’sforvideotestimonials.a) Whilecapturingthevideo,thebeneficiaryshouldbealongwiththewholefamily

inasingleframeinfrontofthehouse.b) PMAY(U)logomustbeembossedandvisibleinfrontwallofthehouse.c) c) Thebeneficiarymayspeakinhis/hervernacular.d) The beneficiary should be in a presentable attire preferably in traditional

clothing.e) Thebeneficiaryshouldbecomfortableduringthevideoshootandshouldspeak

naturally.f) Thenarration/experienceofthebeneficiaryshouldbecapturedinoriginal.

Advisory on Documentation of Beneficiary Testimonials through Photographs and Videos

Ministry of Housing and Urban Affairs

g) Whilecapturingthevideoitmaybeensuredthatthesurroundingsareneatandtidytotheextentpossible.

h) TheVideofilemustbesavedinan18digitformat;BeneficiaryIDasperPMAY(U)-MISfollowedbyanunderscorefollowedbyName.Foreg.(348040362970100200_RanjanaDevi)

C. Don’tfortheBeneficiaryvideotestimonials.a) Theaudioandvideoqualityshouldbehighandshouldnothaveblureffectsor

backgroundsounds.b) Thevideoshouldberecordedprofessionallygivingacompletevisualofthe

beneficiary’shouse.Thehalfframeshouldn’tbecaptured.

PHotogrAPHs

A. do’s for the Photographs.a) `ThePhotographsshouldbecapturedwithaFullFrameCamera/DSLRandthe

pictureshouldbeofhighresolution(atleast300DPI/morethan5MBfilesize).b) Whilecapturingthephotowomenshouldbefocusedalongwiththewhole

familyinasingleframeinfrontofthehouse.c) PMAY(U)Logomustbeembossedandvisibleinfrontwallofthehouse.d) Thebeneficiaryshouldbeinapresentableattirepreferablyintraditional

clothing.e) Theexpressionofthebeneficiaryshouldreflecthis/heremotions,feelingof

happiness.f) Whilecapturingthephotographsitmaybeensuredthatthesurroundingsare

neatandtidytotheextentpossible.g) ThePhotomustbesavedinan18digitformat;BeneficiaryIDasperPMAY(U)-MIS

followed by an underscore followed by Name.For e.g.(348040362970100200_RanjanaDevi)

B. don’t for the photographs.a) Mobilesshouldnotbeusedtotakephotographs.b) AHalfFrameofthehouseortheBeneficiaryshouldnotbecaptured.c) PicturesshouldnotbephotographedwhenExposureofLightislow.d) Beneficiaryshouldnotbephotographedinanydiscomfort.

The Joint Secretary & Mission Director (Housing for All)Ministry of Housing & Urban Affairs, Government of IndiaRoom No.116, G-Wing, Nirman Bhawan, New Delhi-110011Tel: 011-23061419; Fax: 011-23061420E-mail: jshfa-mhupa@gov.inWebsite: http://mohua.gov.in

www.facebook.com/pmayurban twitter.com/PMAYUrban