PowerPoint Presentation · 2017-10-10 · ⸗Leveraged Social Media: LinkedIn Profile ......

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2017#NALCChicago

#NALCChicago

FACILITATOR:Nadine Vogel / CEO / Springboard Consulting

PRESENTERS:

Art Mercer / National Manager, Learning and Development / Sears Holdings (Chair, Associate Military Support Network)

Stacey Miller / Director, Diversity & Inclusion / Ahold USA

Round I Track B:EXPERIENCED ERG (4+ YEARS): Collaborate Across ERGs and

Outside the Organization

2017#NALCChicago

Art Mercer National Manager, Learning and Development Sears Holdings (Chair, Associate Military Support Network)

#NALCChicago

Collaborate Across ERGs and Outside the Organization

Sears Holdings ERGAMSN

#NALCChicago

⸗ SHC ERG: Associate Military Support Network, AMSN

⸗ Support Veterans Causes⸗ Recruiting

⸗ Professional Development

⸗ Volunteering

⸗ Help drive company initiatives

ERG Mission

#NALCChicago

⸗ Monthly Roll Call

⸗ Drive Employment Opportunities for Veterans⸗ Recruiting

⸗ Networking

⸗ Company specific

⸗ Local venue

⸗ Communication: Email and word of mouth

Concept

#NALCChicago

⸗ Participation very low: 7-12 people

⸗ Same participants

⸗ Communication: scope too small

⸗ Feedback: location too far out

Problem

#NALCChicago

⸗ Moved venue closer to city: Schaumburg

⸗ Focused on networking and professional development

⸗ Leveraged Social Media: LinkedIn Profile

⸗ Other ERG’s and other agencies took notice⸗ Discover

⸗ Pepsico

⸗ Illinois Dept. of Veterans Affairs

Solution/Execution

#NALCChicago

⸗ Participation grew from 7-12 people to 150 people

⸗ Moved venues 3 times due to growth

⸗ Roll Call Sponsors/Attendees

⸗ 24 Companies

⸗ Non-Profits

⸗ State and Federal Agencies

Results/Measurements

#NALCChicago

Roll Call Flyers

2014 2017

#NALCChicago

Roll Call Participant Comparison

2014 2017

#NALCChicago

⸗ Passionate people in ERGs supporting veterans

⸗ ERGs joining forces = idea generation = increased momentum

⸗ Leveraging Social Media was a game changer⸗ Post Information prior to event - share/like/comment

⸗ Post pictures and recap of event - share/like/comment

⸗ Venue location

Takeaways

#NALCChicago

Collaborate Across ERGs and Outside the Organization

Thank you

2017#NALCChicago

Stacey MillerDirector, Diversity & InclusionAhold USA

#NALCChicago

Topic: Collaborating Across BRGs

Stacey MillerDirector, Diversity & InclusionAhold USA

#NALCChicago

Historical Boundaries

The Challenge

The Perfect Storm

Making an Impact

Key steps to secure success

Collaborating Across BRGs

#NALCChicago

Historical Boundaries

#NALCChicago

Historical Boundaries

#NALCChicago

Historical Boundaries

#NALCChicago

The Challenge

#NALCChicago

The Perfect Storm

March

Laundry Team

#NALCChicago

The Perfect Storm

March April

Laundry Team

Veterans’

BRG Launch

#NALCChicago

The Perfect Storm

March April May

Laundry Team

Veterans’

BRG Launch

WAV LeadershipConference

#NALCChicago

Steps to Secure Success

Develop a structure

Collaboration

Communication

Enable Visibility

D&I Oversight

Events to Collaborate across BRGs

International Women’s Day

National Coming Out

Veteran’s Day

#NALCChicago

Stacey MillerDirector, Diversity & InclusionAhold USAStacey.Miller@Ahold.com717-960-5624

THANK YOU !

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