Planning and Designing Products -...

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Planning and Designing Products

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Instructional objectives

• Understand the steps of planning

and design of products as part of

business strategy, industry

• Understand and be able to apply the technique

and methods in the planning process and

product design and evaluation

• Ability to implement the steps of planning the development of

products ranging from idea / ideas about the function of the product

(based on the perception of the needs of the market or technological

innovation), product design (engineering & industrial design),

prototyping, test & evaluation and continue with the activities of

production and sales (product distribution)

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Syllabus• Introduction

• Product Definition & Understanding

Background & Development Strategy

• Identification of Opportunities (Market Analysis / Business)

• Consumer Preference Measurement (QFD, Zero One, .... Etc.)

• Product Design Process (Engineering & Industrial Design)

• Analysis & Evaluation of Product Design (Preference Analysis,

Paired Comparisons, VA / VE, Ergonomics, Cost Analysis, etc.)

Product Prototyping & patens

• Case studies, Design Projects, etc

• .

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Buku Teks & Referensi

• Cross, Nigel, Engineering Design Methods: Strategies for Product Design,

New York; John Wiley & Sons, 1996

• Roozenburg, NFM and J. Eekels, Product Design: Fundamentals and

Methods, Chieester: John Wiley & Sons, 1995

• Ulrich, K.T., and Eppinger, S.D., Product Design and Development, New

York: McGraw-Hill, Inc., 2000

• Urban, Glen L., and John R., Hauser, Design and marketing of New

Products, Englewood Cliffs, NJ: Prentice-Hall, Inc., 1993

• Wright, Ian, Design Methods in Engineering and Product Design, London :

McGraw-Hill Co., 1998

• Etc…..

See You Next Week ………

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End of Part introduction – to be continued …

Selamat Berkarya &Sampai Bertemu Minggu Depan ……

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Pendahuluan

• Perencanaan & Perancangan Produk

(strategic plan, survival/ long term growth

of any firm & significant part of design enterprise)

• Interaksi proses perancangan (R&D, engineering) dengan fungsi (aktivitas) produksi, distribusi/ pemasaran, dan keuangan (finance)

• Who responsibles to design and to develop a new products ?

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Definisi & Pengertian Produk

• Industrial products (engineering & industrial design aspect)

• Produk adalah ‘artifak’ (man-made objects)

yang digagaskan, dibuat, dipertukarkan (jual-beli)

dan digunakan oleh manusia karena memiliki fungsi, arti dan nilai yang

mampu memenuhi kebutuhannya

• Product is something sold by an enterprise to its customers

(profitability is the key factor)

• Kompoenen-komponen sebuah produk (core,

packaging & support services components)

• Karakteristik, fungsi, arti dan nilai sebuah produk

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Latar Belakang, Alasan & Strategi

Pengembangan Produk Baru

Financial goals (profits, market share, ROI/ROR, etc.)

Sales growth (diversifikasi, images of success,

cash flow lancar, dll.)

Respons terhadap kompetitor

Kapasitas produksi yang berlebih

Siklus hidup produk

Respons terhadap lingkungan (consumer preference, government regulations, material costs & avaibility, demographic, life-styles, teknologi baru, dll.)

Costs reduction programs (daya saing, VA/VE)

Strategi pengembangan (a) Reactive (defensive, me-too, copy, second but better, dll.), dan (b) Pro-active (R&D, marketing research, interpreneural, akuisisi, dll.)

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Identifikasi Peluang

(Analisa Pasar / Bisnis)

Market profile analysis

Market definition, entry strategy

& target market segmentation

(target group selection)

Market selection

Portofolio of most attractive

product market opportunities

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Consumer Preference Measurement

Predicting market (consumer) behavior

Qualitative & Quantitatve Measurement

Perceptual Mapping, Snake Plot, etc.

The Voice of Customer (Quality Function

Deployment)

Core Benefit Proposition (CBP):

The designation of the key benefits the product is to provide

The psychological positioning of these benefits

versus competitive products

The fulfillment of the product promises

by physical features

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Proses Perencanaan & Perancangan

Produk• Proses perencanaan & Perancangan Produk

mulai dari tahap identifikasi kebutuhan

(misssion statement) sampai ke tahap komersialisasi

• Idea generation & selection, and concep development

• Faktor-faktor kritis dalam proses perancangan produk (pemilihan

material, proses manufakturing, product engineering & specification,

modular design,dll.)

• Aspek-aspek engineering design (design for function, design for

manufacturing & assembly, concurrent engineering, etc.)

• Aspek-aspek industrial design (architectural,

aesthetics, ergonomic, dll.)

• Aplikasi CAD dalam perancangan produk

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Analisis dan Evaluasi

Rancangan Produk

Preference analysis

Paired comparison

Metoda Brown & Gibson

Value Analysis & Value Engineering

Ergonomic Analysis (Human Factor Engineering in

Design)

Quality and Reliability Engineering

Usefull-life Analysis

Maintenance Analysis

Costs Analysis (Design for Profits)

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Product Prototyping, Patents

& Studi Kasus

• Products Prototyping (physical,

analytical, comprehensive, and focused

prototype)

• Principles, planning milestone, modeling &

Fabrication, etc.)

• Patents (design product, and process)

• Studi Kasus & Design Products