Pizza Hut,Dominos

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LOCATION GREEN PARK MARKET

INDUSTRY RESTAURANTS

DAY SUNDAY

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EXTERIORS

NIGHT VIEW

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EXTERIORS

NIGHT VIEW

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EXTERIORS

DAY VIEW

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SIGNAGES

WALL

MURALS

CASH

COUNTER

INTERIORS

PIZZA HUT

SPOT-LIGHT

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WALL MURALS AT PIZZA-

HUT

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DIRECTIONAL

SIGNAGE

INFORMATIVE

METALLIC/

ALUMINIUM

SIGNAGE 

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INTERIORS AT

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INTERIORS AT

DOMINO’S 

LCD

WALL

MURALS 

CASH

COUNTER

WASH-ROOM

LIGHTS

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DANGLERS

INFORMATION

SIGNAGES

INFORMATIVE

METALLIC

SIGNAGES

DIGITAL DISPLAY

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t

a

b

l

e

Tab le

sofa

sofa

sofasofa

sofasofa

washroom

Cash

counter

Entrance/exit

s

o

f 

akitchen

LAYOUT PIZZA HUT

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Entrance/exit

WashroomSale counter

kitchen

V

i

s

u

a

l

d

i

s

pl

a

y

V

i

s

u

a

l

d

i

s

pl

a

y

visual display/price display

LAYOUT DOMINO’S 

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PIZZA HUT & DOMINO’S 

Pizza hut relied on dinning

experience.

It operates through eight franchises

in India including Devyani and

Dodsal.

Interaction with franchiser: A

separate office in India to manage

marketing , real estate and other

operational parts of business in India

Beverages :Pepsi for pizza hut.Dough preparation: Pizza hut dough

is prepared fresh in the store .

Domino’s USP is 30 minute time

frame.

Franchise rights: Domino’s operates

on business model.

Interaction with franchiser: Dominosinternational visits every 3 to six

months to evaluate bussiness

performance and strategy.

Beverages: Coco cola for dominos .

Dough preparation: Prepared doughdistributed from commissaries to

stores under controlled

temperatures .

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PIZZA HUT & DOMINO’S 

Yum! Brands Inc. is the owner of the

Pizza Hut chain worldwide.Pizza hut has a catered service.

The price category of Pizza hut is more

to the higher range.

The ambience of pizza hut is more

appealing.

It has different portraits as visual

displays.

It targets high end customers.

Domino’s has a self service mode . 

Its menu and price category of 

dominos is more affordable.

The ambience of Domino’s is not as

good as to that of pizza hut, as it has

less space to comfortable around and

has long queues of people in order

counters.

It has flex printing boards as visual

displays.

It targets economic customers as it

target segment.

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