Pioneirismo Brasileiro em Áudio Imersivo...© 2016 -17 DOLBY LABORAT ORIES, INC. CINEMA GLOBAL...

Pioneirismo Brasileiro

em Áudio Imersivo

Dolby Laboratories

Carlos Watanabe

AUGUST 2017

© 2016-17 DOLBY LABORATORIES, INC.

NEXT-GENERATION AUDIO

Experience

• Immersive, all around

• Dialog intelligibility

• Object-based audio, Personalization

• Consistent, premium experience, in the home and on the go

CONFIDENTIAL 2

From creation to playback

• Readiness of the whole audio-visual chain

• Content availability and content creation tools

• Broadcast and streaming workflows

• Playback devices: Living room and on the go

• Work together with key players to overcome issues

© 2016-17 DOLBY LABORATORIES, INC.

Broadcast Standards for next generation audio (Dolby AC-4)

• Immersive and Personalized

• Standardized with the European Telecommunications Standards Institute (ETSI)

• Adopted by the Digital Video Broadcasting Project (DVB)

• Satellite, IPTV, DASH, Cable, Terrestrial

• Adopted by North American Broadcasters Association (NABA) as sole audio standard for North America

• Approved Final Standard for ATSC 3.0 Audio

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CINEMA GLOBAL MOMENTUM

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CONFIDENTIAL © 2017-18 DOLBY LABORATORIES, INC.

750+Movies

2800+Screens*

12Oscar® Winning Films:

Life of Pi, Brave, Frozen,

Gravity, American Sniper,

Big Hero 6, Mad Max: Fury

Road, Inside Out, Hacksaw

Ridge, Sing, Zootopia,

La La Land

75+Countries

150+Mixing Facilities

2Industry Awards from

Cinema Audio

Society & Hollywood

Post Alliance

*installed or committed, as of Oct 2016

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10 OUT OF 10

The top 10 grossing movie titles

in 2016 were all mixed in Dolby

Atmos.

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Titles with Dolby Atmos

230+Global

Support from major studios

75+AVR & home-

theater-in-a-

box systems

Dolby Atmos enables AVRs,

speakers, sound bars, and mobile devices

40Speaker

models

11sound bar

models

60+smartphone

and tablet

models

Streaming and paid TV services

DOLBY ATMOS IN THE HOME

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DOLBY ATMOS IMPORTANCE

80% of US home entertainment consumers aware

of Dolby Atmos say Dolby Atmos is important for

movies & TV shows.

Important Not Important

Source: New Entertainment Technology (NET) Tracker

conducted by Screen Engine/ASI in Q4 2016.

n= 1195 US home entertainment consumers aware of Dolby Atmos

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MAJOR STREAMING & PAY TV SERVICES SUPPORT DOLBY

ATMOS

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NETFLIX RELEASES FIRST TITLE IN DOLBY VISION & DOLBY ATMOS

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230+ GLOBAL DOLBY ATMOS HOME RELEASES TO DATE

60% OF UHD TITLES ARE RELEASED IN DOLBY ATMOS

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GAME OF THRONES ON BLU-RAY FIRST TV SERIES IN DOLBY

ATMOS

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DOLBY ATMOS CAN BE EXPERIENCED ACROSS

MULTIPLE DEVICES AND PRICE POINTS

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$200+ $400+ $800+ $900+ $350+ $120+ $1500+ $250+

Disclaimer: Lists are not comprehensive. Prices subject to change.

NEW SOUND BARS

Currently on the market or announced

• Yamaha YSP-5600

• Samsung HW-K950

• Samsung HW-K850

• Philips Fidelio B8

• LG SJ9

• Sony HT-ST5000

• Creative X-Fi Sonic Carrier

• Pioneer Elite FS-EB70

• Onkyo SBT-A500

• Klipsch TheatreBar TB-1

• Integra DLB-5

• Xiaomi

• Skyworth

14© 2016-17 DOLBY LABORATORIES, INC.

DOLBY ATMOS IN SPORTS

PREMIER LEAGUE FOOTBALL LIVE IN DOLBY ATMOS

BT Sport in the UK is broadcasting some

English Premier League matches in UHD and

Dolby Atmos since Jan 2017

Sky Q subscribers will be able to watch 124

live Premier League games 2017/2018

Season with Dolby Atmos sound and UHD

visuals.

16© 2016-17 DOLBY LABORATORIES, INC.

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OB TRUCKS

• 3 OB Trucks have been equipped in the UK for BT Sport

• Additional OB trucks coming online in Europe and China

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Dolby Atmos no Brasil

Obrigado!!

Carlos Watanabe

cwata@dolby.com