Persuasion, Presentation & Practice: Rotman Storytelling for Business workshop 13.02.12

RUNDOWN

HOUR 1 : STORYWhy story?Trading cards - 5 minThe origin storyTitle exercise - 10 minAsk Dr. Deck - 10 min

HOUR 2 : STRUCTUREStructure as a starting pointCup Noodles video, 5 minMost important deck in the worldInconvenient Truth, 1 miniPhone launch, 1 minRock lyrics exercise, 10 minAsk Dr. Deck, 10 min

HOUR 3 : PRACTICEIQ Test exercise, 5 minHow/where to practiceNike videos, 10 minPitch deck exercise, 15 minAsk Dr. Deck, 10 min

Persuasion, Presentation & Practice

MICHAEL DILA@michaeldila

The uses and abuses of story for business

LIE, CHEAT & STEAL

WORK, WORK, WORK

ILL EQUIPPED &POORLY PREPARED

EQUIPMENT

PREPARATION

PRACTICE

BE DARING BE BRIEF BE AMBITIOUS

SECRET WEAPON

HOUR 1: STORY

WHY STORY?

HOW’S IT WORK?

ARCHETYPECOMPRESSIONRESONANCE

WHAT IS YOUR FAVORITE MOVIE?

LET’S TALK ABOUT YOU

STRETCH 1: TRADING CARDS

SHARE

ORIGIN STORY

GOALAUDIENCEINTEREST

EXERCISE 1: TITLE

GOAL 1: TELL A STORY THAT EXPLAINS WHY WE SHOULD BE INTERESTED IN YOU

HOUR 2: PRESENTATION

START WITHSTRUCTURE

MOST IMPORTANT DECK IN THE WORLD?

NEVER START EMPTYHANDEDor...

“If you are going to take a knife to a gunfight, at least make sure it’s not a butter knife.

SOLO IN NH

STRETCH 2: ROCK SONGS

ROSES STARS WATER

SPACE WATER

ROCK R & B RAP

REGGAE METAL

GOAL 2: LEARN TO MATCH IMAGES TO WORDS. VISUAL METAPHORS AMPLIFY MEANING & MEMORY.

EXERCISE 2: VISUAL MIXTAPE

Don’t fear the reaper...

I’m like a stepping razor...

It begins to tell ‘round midnight

I got 99 problems, but a...

Walking on the moon...

INTERMEZZO

DR. DECK’S 5 MINUTE DESIGN SCHOOL

YOUR SLIDES LOOK LIKE SHI*!

DRESS THE PART

LOOK YOUR BEST

BE REMEMBERED

VIEW SOURCE

DRESS THE PART

LOOK YOUR BEST

BE REMEMBERED

HOUR 3: PRACTICE

HOW WE PRACTICE

IQ TEST

TD BANK STORY: HERO’S JOURNEY

“Great teams reframe problems into opportunities. Does your team know how to innovate around obstacles”?

- Keith Yamashita

TASK 3: PITCH NIKE

OCCUPY

GOAL 3: REFRAME EITHER OCCUPY OR NIKE