Social Media Strategy & Action Plan

Social Media Strategy & Action Plan

Investor’s Clinic and Honey Katiyal

WHAT

IS

SOCIAL

MEDIA ?

WHY

SHOULD

WE

CARE ?

•BECAUSEB

BECAUSE 3 OUT OF 4 URBAN INDIANSUSE SOCIAL MEDIA

Forrester, The Growth of Social Technology, 2011

REASON #1

REASON #3

BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY- AHEAD OF PERSONAL EMAIL

Nielson, Global Faces & Networked Places

REASON #6 BECAUSE SOCIAL MEDIA IS LIKE WORD OF MOUTH ON STEROIDS

WHAT

CAN

WE

GAIN ?

2: INFORM

3. EDUCATE

7: DIALOGUE

8: BRAND CREATION

AGENDA !

Twitter@HoneyKatiyal

•An online identity for Honey Katiyal, as an unofficial brand ambassador of Investor’s Clinic

•Develop an online persona of an amiable, relatable person to develop a more ground image for Investors Clinic

•Regular tweets on current issues, personal updates & real estate industry

•Regular interaction with people; media, clients & prospective customers

Why Twitter?

•To build the Honey Katiyal brand; indirectly leading to Investor’s Clinic brand

•People react positively to senior business interacting with them online

•For low cost, but widely spread and positive publicity

•Direct connect with media people, especially allowing for dialog on real estate issues, leading to better media coverage

Why Twitter?

•Directly communicate with the consumers and talk back to them.

•To generate a buzz around Investor’s Cilinic and its various offerings

•Listen to customer feedback

•Listen to people talking about Real Estate

•To share news and updates from IC in a unique manner

Why Twitter?

•Develop and take forward the marketing driven culture at IC, lead by example

•To project the image of modern businessman from a professional company

Why Twitter?

Be prepared to listen and respond: You might be worried about the risks of engaging your audience in conversation online, but remember that is the point of tweeting. It's important to read the reactions to the content you generate and comment back. It can be as simple as a "thank you" reply or, if there is an issue, direct message the consumer and hopefully you'll learn something from the feedback.

And also…

Blog@HoneyKatiyal

•The official mouthpiece from IC/HK, with a fresh post every week.

• Insightful commentary on Real Estate industry and the public policies & laws regulating it

•Advice on investment oppertnuties

•Six months down the line, scope to develop a regular ‘Advice Column on Real Estate Business’

Blog@HoneyKatiyal

Why Blog?

•To develop an online thought leadership in the business

•To be an expert source of information and advise

•To highlight IC’s depth of understanding of the industry

•To take an active role in developing the industry as a whole

•To grab greater media spotlight

Why Blog?

Facebook@InvestorsClinic

•The ‘Uber Public’ space for the company to market its properties, running contests, sharing the latest news & updates with tens of thousands of people.

•The page can be developed as one stop-shop for people looking to invest in real estate, with tips, tools & news from the trade.

•Connecting with HK’s Twitter/Blog to project an over all picture to prospective clients

Facebook@InvestorsClinic

Facebook@InvestorsClinic

Three kinds of updates shared daily:

•Media News on Real Estate investing

•Sharing & Discussions around upcoming projects and opportunities

•Regular conversation on off-topic/timely subjects

These three will be augmented with simple contests to draw in engagement from users.

Facebook@InvestorsClinic

THANKYOU

VERY MUCH

Investor’s ClinicSocial Media Strategy

13 Febraury 2012