Parkway South Marketing 2 "The Apprentice“ 2012

SEASON 1 WINNERS

Parkway South High Marketing Department

Teamwork

Leadership

Opportunity to use various

talents

Hands-On/Fun!(Brain Friendly)

Curriculum Based

The purpose of our project is

To enhance the student’s perceptions of business marketing and management.

Explore different marketing practices through various tasks.

Develop an appreciation for teamwork, integrity, and community involvement.

Marketing 2 CourseEnduring Understandings

Marketing is customer focused Marketing is much more that advertising and selling.

Pricing decisions can make or break the company. Finding customers and learning key selling concepts are

essential to the sales process. Product planning is crucial to the launch and success of

new products. Making the correct place decision has an impact on the

entire operation of a business. Products may pass through many hands before reaching

the consumer or industrial user.

Marketing 2 Course Essential Questions

What is marketing? How do marketers find their customers? What

makes marketing dynamic? Why are business ethics important in selling? What

qualities should a good salesperson possess? Are salespeople necessary in today's society? How

does branding impact society? What makes a product a success or failure? Why do marketers need to know the lifecycle stage

of a product? How do products get to consumers? What would happen if we made the wrong place

decision?

The class will learn the essentials of advertising, managing, and selling.

Students will create strategies with their classmates to compete for the best business leader title.

Mrs. Heller, along with the guest “Donald Trump” will be evaluating the student presentations.

Students will be graded on their participation and performance after each task.

The ultimate goal is to not get “FIRED” but to get “Hired”.

It is the students responsibility to find or recruit people to help with their task. For Example:

Artistic friends Parents Teachers Business Owners

Standards met. A deeper understanding

of the course content and better retention of skills and concepts.

Sense of accomplishment. Great Prizes Good grades.

Rules of the Game1. The class will be divided into equally numbered

teams.

2. Each team will decide on a project manager who will be in charge of the week’s assignment (may be

manager more than once)

3. After each task one team will be fired (but the class will not know who it is )

4. The winning team will be announced after the last task.

5. The class selects the final apprentice.