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Our Mission• Our mission at The Fit Pit is to develop the
most safe, effective and enjoyable solution to children's weight management. We achieve this by incorporating a child's idealistic goal of becoming a superhero with a parent's realistic goal of raising healthy children. Our physician monitored individualized recreational programs and superhero setting allow us to unite these two goals and create a positive environment for each child. Our unique approach to health and fitness is intended to help prevent the many diseases commonly associated with childhood obesity by initiating a widespread youth fitness revolution.
Our Market• Children ages 5-12• Clinically Obese or Overweight• Living in and around Nassau
County
• Target Market:–Female, head of households
24-55
Our Services: “Breeding the Next
Generation of Superheroes”•Basic Services
– Physician Monitored Individualized Personal “Superhero” Training
– Consultation with nutritionist
-”Superhero Mission” Trips
Our Services: “Breeding the Next
Generation of Superheroes”•Basic Services
– Physician Monitored Individualized Personal “Superhero” Training
– Consultation with nutritionist
-”Superhero Mission” Trips
Start-up ExpensesLegal $50,000
Insurance $80,000Building $1,170,000Interest
$200,000Exercise Equipment $
14,638Advertising and
Promotion $75,000
Food and Beverage
$7,215
Computer Systems$8,000
Personnel $104,466
Utilities $7,500
Other $5,000
Cash Required$50,000
Total Start-up Expenses $1,722,007
Success Strategy
Maximize RevenueMembership IncentivesRental of FacilitiesStrong Advertising CampaignCafé HoursLack of direct competitionThemed Approach
Minimize Expense
Interns Outsourcing Holding Back CEO SalaryYearly Projects
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