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OSTPresentation
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HISTORY
1901 - First plant in Stuttgart.
Founded 15 November 1886(adopted currentname in 1937)
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VISION & MISSION
Vision : Enabling Lives and Livelihood throughEducation and Technology
Mission- How we intend to achieve themission: Like a spark that ignites an engine, thefoundation aims to empower individuals to
create an impact that will help communitiesstand on their own feet, through employabilitytraining and techno-solutions.
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PRODUCT RANGE
1. AUTOMATIVE TECHNOLOGY
2. INDUSTRIAL TECHNOLOGY
3. CONSUMER GOODS & BUILDINGTECHNOLOGY
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PRODUCT RANGE
AUTOMATIVE TECHNOLOGY
Diesel systems
Gasoline systems
Spark plugs
Starters & generators
Car multimedia etc..
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PRODUCT RANGE
INDUSTRIAL TECHNOLOGY
Industrial equipment
Bosch packaging machines
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PRODUCT RANGE
CONSUMER GOODS & BUILDINGTECHNOLOGY
Bosch power tools
Bosch security systems
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Key Customers
Ashok Leyland
Bajaj auto ltdHindustan motorsKirloskar oil enginesM&MTATA motorsFord
Marutiudyog
Competitors
ChampionDelphiDenso
NipponSiemens VDOLucasElectrexDoowon
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Germany
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VARIOUS DEPARMENTS IN BOSCH ARE
: Finance Department
Quality Department
Marketing Department
Human Resource Department
Production Department
Research & Development Department.
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Finance DepartmentCFA (Controlling, Financing & Accounting)
Management of wages
Income, Expenditure, Profit & Loss account,Balance Sheet
Negotiating with the suppliers
Cash & Bank payments
Material accounting & Inventory control
Providing management information
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QUALITY METHOD & MANAGEMENT
DEPARTMENT (QMM)
Check the quality, visual, Dimension andfunctions of the diesel system pumps, common
rail systems. Looks after areas of services, administration and
investment
Look after system support activities
Responsible for metallurgical materials Receive customer complaints.
Performs Internal Audit.
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MARKETING DEPARTMENT
It is done through internet and magazines
The target group for sales are mainly the
dealers
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HUMAN RESOURCE DEPARTMENTS
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HUMAN RESOURCE DEPARTMENTSMISSION
To develop a talent pool with the competence
to take the challenge of present and future. To facilitate improvement in quality and
quantity of individual contribution and providea congenial work environment.
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PRODUCTION DEPARTMENT
BOSCH has manufacturing units located inBangalore, Nashik, Jaipur, Naganathapura, and
Goa.
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Research and Development:
Recent innovations
Common Rail System (CRS)
Gasoline Engine Management system
Electronic Stability Programme (ESP)Anti-lock Braking System
Traction Control System
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Research and Development:
5s Orderliness And Cleanliness (JapaneseApproach)
SEIRI = Sort out
SEITION = Set in order SEIKETSU = Shine
SEISOU = Standardize
SHITSUKE = Sustain
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Research and Development:
Objectives
Increased productivity / reduced cost isincreased morale and motivation
Improved working environment Increased safety
Enhanced plant appearance
Transparent process.
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BOSCH GUIDELINES FOR LEADERSHIP
Aim for success
Demonstrate initiative
Demonstrate courage
Keep your associates informed
Lead by goals
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BOSCH GUIDELINES FOR LEADERSHIP
Give feedback to your associates
Trust your associates
Shift your perspective
Shape the future together
Develop your associates
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THE BOSCH VALUES
1. Future and result focus
2. Responsibility
3. Initiative & determination
4. Openness & trust
5. Fairness
6. Reliability, Credibility & Legality7. Cultural diversity
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Annual results 2012
Net sales and income from operationsdecreased by 52464 crores over
previous year Profit Before Tax at2796 crores and
Profit After Tax at2342 crores
Capital investment during 2012 was higher
than previous year, at ` 7,262 mio. asagainst ` 5,388 mio in 2011.
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SWOT ANALYSIS
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SWOT ANALYSISSTRENGTHs
Well established Distribution Network
Well established Asian market for most of the companys product
Superior Cutting edge Common Rail Technology
Bosch Vocational Centre contributes for Successful Training Facility of
the company in turn contribute to the companys successful growth
Main strength of Bosch lies in Manufacturing technology which gets
upgraded very often
Well Established Research & Development Facility
Bosch Values, that every Boschler practices helps them in orienting
their actions towards a common goal.
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SWOT ANALYSIS
WEAKNESS
Slightly higher Prices due to high overheads
Threat of Trade unions pressure
No established dealer network in new market.
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SWOT ANALYSIS
OPPURTUNITY
With a strong technological base and a wide
product range, the company is in a position to
take advantage of buoyancy in economy
The growing acceptance of diesel cars in the
Indian market will lead to increased demand for
CRDS
Well equipped manufacturing facilities will lead
company to adopt changes whenever necessary
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SWOT ANALYSIS
THREATS
Competitions from other players in the market.
New regulations including labour laws andother related aspects.
Increased trade barriers.
Inflation leading to rise in cost of raw materials.
Brand recall limited to spark plugs and Fuel
injectors
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Corporate Social Responsibility
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A Clean, Green, and SafeEnvironment
Responsibility is a key Bosch value
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QUESTIONS..??
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Thank YOU..
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