Opportunities in Hyperlocal

Opportunitiesin

HyperlocalBenefiting from the changing media landscape

Who's this Philip John then?

Developer/consultant

Hyperlocal site owner

Hyperlocal platform / commentary

Twit - @philipjohn

Who's this Philip John then?

What is hyperlocal? News sites, blogs and forums

Focus on a small geographic area

Run by community volunteers

Largely not-for-profit

Active citizens as well as journalists

Often more engaging than local press

Extensive use of social media

Few restraints (e.g. space)

Fast

What are the benefits to you? Communicate important messages

Syndicate relevant information

Engage with the community

Gather feedback on services

Alright, but how? OpenlyLocal hyperlocal directory

Hyperlocal search engine

Comments & forum discussions

Open data (RSS feeds, APIs)

Surveys (e.g. Survey Monkey)

Twitter, Facebook et al

Alright, but how?

Source: http://ventnorblog.com/2009/12/22/nhs-tips-to-give-up-smoking/

Alright, but how?

Source: http://talkaboutlocal.org.uk/why-i'd-like-to-see-a-map-of-ukpoo/

Alright, but how?

Source: http://www.hyperlocalblogger.com/content-idea-local-flu-shot-information/

Alright, but how?

Source: http://glowing-sunrise-23.heroku.com/home

Alright, but how?

Source: http://data.gov.uk/search/datasets/results/nhs

Alright, but how?

Source: http://www.walsall.gov.uk/news/twitter_helps_find_gymnastics_group_a_home.htm

More info & references Journal Local blog - http://journallocal.co.uk

The Lichfield Blog - http://thelichfieldblog.co.uk

Pits 'n' Pots – http://pitsnpots.co.uk

Parwich.org – http://parwich.org

Ventnor Blog – http://ventnorblog.com

Greener Leith – http://greenerleith.org

Kings Cross Environment – http://kingscrossenvironment.com

OpenlyLocal – http://openlylocal.com

Harringay Online – http://harringayonline.com

Patient Opinion – http://patientopinion.org.uk

Yoosk – http://yoosk.com

Talk About Local – http://talkaboutlocal.org

Hyperlocal Blogger – http://hyperlocalblogger.com

Warwickshire County Council – http://glowing-sunrise-23.heroku.com/home

Data.gov.uk - http://data.gov.uk

Walsall Council - http://www.walsall.gov.uk