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Online Video Insights Report March 2010
Overview ScanScout, the leading in-stream video ad provider, serves more than 700 million ad impressions/month to tens of millions of unique viewers.
Our proprietary technology scans and tracks every single video, page, and audience viewing behavior, and analyzes billions of data points each month as part of its ad targeting, optimization, and brand protection algorithms.
This monthly report provides a concise snapshot of online video consumption and trends by key video categories, day parts, and (coming soon) audience segments, demographics, and more.
To learn more, contact us at onlinevideoreport@scanscout.com
Or Follow us on Twitter @ScanScout
March2010VideoInsightsReport
Table of Contents
March Highlights 4
Healthcare Reform 7
The Oscars 8
All Videos 14
Automotive 16
Business/Finance/ Real Estate 18
Community 20
Education/Careers 22
Entertainment 24
Animation Movies Music TV
Family 33
Food & Drink 35
Health 37
Home 39
Law/Government/Politics 41
Lifestyle/Culture 43
News 45
Pets/Animals 47
Shopping/Style 49
Sports 51
Technology/Gaming 53
Travel 55
March2010VideoInsightsReport
CLICK TO SKIP TO PAGE
Nearly one in four (24%) videos streamed in March was watched during prime-time TV viewing hours, 8PM-11PM. (Approximately 174MM streams.)
9PM-10PM showed the most streams and unique viewers for most categories.
Other category peaks of note: Business (4PM-5PM); Home (2PM-3PM), Food & Drink (5PM-6PM), Health (7PM-8PM)
Most popular topics: Apple iPad, escapist movies Clash of the Titans, A-Team and Iron Man, Columbian pop star Shakira, and NCAA “March Madness” Championship
Weekend daily viewership is 31% higher than weekday. Sports and Automotive content saw the biggest weekend lifts, 50% and 45%, respectively. Community video views dropped by about 24% on weekends.
Business/Finance viewership remained steady, even on weekends. Other categories that showed consistent weekend/weekday stream volumes included Travel, Lifestyle/Culture, Careers, and Entertainment.
March Webby and Streamy Award winner Zach Galifianakis broke into All Videos Top 10 with his “Between Two Ferns…” short-form talk show.
Biggest day: Saturday, March 13, with 33.4MM streams
March Highlights
March2010VideoInsightsReport
Entertainment (Animation +
Movies + Music + TV) 35%
Computing / Technology /
Games 25%
Sports 14%
Automotive 4%
News 4%
Business / Finance / Real
Estate 4%
Culture / Lifestyle 2%
Health 2%
Shopping / Style / Fashion
2% Travel
1%
Law / Government /
Politics 1%
Food & Drink 1% Community
1%
Home 1%
Pets 1%
Education / Careers
1% Family
0%
March Video Streams by Category
March2010VideoInsightsReport
March Video Streams by Category by Hour
0
50,000
100,000
150,000
200,000
250,000
300,000
Automotive
Business / Finance / Real Estate
Community
Computing / Technology / Games
Culture / Lifestyle
Education / Careers
Entertainment / Animation
Entertainment / Movies
Entertainment / Music
Entertainment / Television
Family
Food & Drink
Health
Home
Law / Government / Politics
News
Pets
Shopping / Style / Fashion
Sports
Travel
March2010VideoInsightsReport
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
6/27/09 7/27/09 8/27/09 9/27/09 10/27/09 11/27/09 12/27/09 1/27/10 2/27/10 3/27/10
Numberofvideosconsumedthatmen?oned"HealthcareReform"
HOT TOPIC: Healthcare Reform
ScoEBrownwinsTedKennedy’s
senateseat,1/19
HealthcareReformBillpasses,3/21
March2010VideoInsightsReport
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2/28
3/2
3/4
3/6
3/8
Avatar
TheBlindSide
District9
AnEduca6on
TheHurtLocker
IngloriousBasterds
Precious
ASeriousMan
Up
UpintheAir
Nomination announced Academy Awards
WINNER
HOT TOPIC: The Oscars – Best Picture
March2010VideoInsightsReport
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
40.00
1/1
1/3
1/5
1/7
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1/13
1/15
1/17
1/19
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1/23
1/25
1/27
1/29
1/31
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2/8
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2/12
2/14
2/16
2/18
2/20
2/22
2/24
2/26
2/28
3/2
3/4
3/6
3/8
KathrynBigelow
Quen?nTaran?no
JamesCameron
JasonReitman
LeeDaniels
Nomination announced Academy Awards
WINNER
HOT TOPIC: The Oscars – Best Director
March2010VideoInsightsReport
0.00
20.00
40.00
60.00
80.00
100.00
120.00
140.00
1/1
1/3
1/5
1/7
1/9
1/11
1/13
1/15
1/17
1/19
1/21
1/23
1/25
1/27
1/29
1/31
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2/8
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2/12
2/14
2/16
2/18
2/20
2/22
2/24
2/26
2/28
3/2
3/4
3/6
3/8
SandraBullock
HelenMirren
CareyMulligan
GaboureySidibe
MerylStreep
Nomination announced Academy Awards
WINNER
HOT TOPIC: The Oscars – Leading Actress
March2010VideoInsightsReport
0.00
5.00
10.00
15.00
20.00
25.001/1
1/3
1/5
1/7
1/9
1/11
1/13
1/15
1/17
1/19
1/21
1/23
1/25
1/27
1/29
1/31
2/2
2/4
2/6
2/8
2/10
2/12
2/14
2/16
2/18
2/20
2/22
2/24
2/26
2/28
3/2
3/4
3/6
3/8
JeffBridges
GeorgeClooney
ColinFirth
MorganFreeman
JeremyRenner
Nomination announced Academy Awards
WINNER
HOT TOPIC: The Oscars – Leading Actor
March2010VideoInsightsReport
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
1/1
1/3
1/5
1/7
1/9
1/11
1/13
1/15
1/17
1/19
1/21
1/23
1/25
1/27
1/29
1/31
2/2
2/4
2/6
2/8
2/10
2/12
2/14
2/16
2/18
2/20
2/22
2/24
2/26
2/28
3/2
3/4
3/6
3/8
PenelopeCruz
VeraFarmiga
MaggieGyllenhaal
AnnaKendrick
Mo'Nique
Nomination announced Academy Awards
WINNER
HOT TOPIC: The Oscars – Supp. Actress
March2010VideoInsightsReport
HOT TOPIC: The Oscars – Supp. Actor
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
1/1
1/3
1/5
1/7
1/9
1/11
1/13
1/15
1/17
1/19
1/21
1/23
1/25
1/27
1/29
1/31
2/2
2/4
2/6
2/8
2/10
2/12
2/14
2/16
2/18
2/20
2/22
2/24
2/26
2/28
3/2
3/4
3/6
3/8
MaEDamon
WoodyHarrelson
ChristopherPlummer
StanleyTucci
ChristophWaltz
Nomination announced Academy Awards
WINNER
March2010VideoInsightsReport
All Videos
Top 10
0
5000000
10000000
15000000
20000000
25000000
30000000
35000000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
VideoStream
UniqueUser
1 Preview – Clash of the Titans 2 Apple iPad First Hands-On! 3 Preview – The A-Team 4 Shakira – Gypsy 5 iPad Introduction Captioned by Google
6 Update from Men's NCAAs 7 “Between Two Ferns” with Zach Galifianakis 8 Apple iPad Ad from the Oscars 9 NBA Trade Deadline Report
10 Iron Man 2 – Trailer
Video Consumption by Day
March2010VideoInsightsReport
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
VideoStream
UniqueUser
All Video Consumption by Hour
March2010VideoInsightsReport
Top 10 1 IZOD IndyCar Weekly 2 How to Hot-Wire a Car 3 Toyota Recall 4 iPod-Controlled '69 Pontiac GTO 5 Autoline After Hours: Uncensored
Automotive Talk
6 Icestorm Speedway 7 Car Drifting and Modification 8 How to Change Oil 9 Pocket Bike Racing
10 Replacing Brakes – How to Remove Brake Pads
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
VideoStream
UniqueUser
Automotive
Video Consumption by Day
March2010VideoInsightsReport
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
VideoStream
UniqueUser
Automotive Videos, Consumption by Hour
March2010VideoInsightsReport
Business / Finance / Real Estate
Top 10
Video Consumption by Day
6 How Inside Sales Teams Can Reduce Costs 7 Identity Theft Prevention 8 The Twitter Conference 9 Best of 2009: The Reebok 20th Anniversary
Pump Is The #5 Sneaker 10 Windows Phone 7 Series walkthrough
0
50,000
100,000
150,000
200,000
250,000
300,000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
VideoStream
UniqueUser
1 Wall Street – Money Never Sleeps 2 Obama's New Fiscal Responsibility & Reform
Commissioner Andy Stern on Redistributing Wealth and Global Government
3 Finances for New Grads 4 Toyota Recall 5 Identity Theft Prevention
March2010VideoInsightsReport
Business / Finance / Real Estate Video Consumption by Hour
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
VideoStream
UniqueUser
March2010VideoInsightsReport
Top 10
Video Consumption by Day
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
VideoStream
UniqueUser
1 Ob/Gyn Visit Tips for Due Dads 2 Kentucky bill could make it possible
to teach the bible in public school 3 Couple Describes Feelings About Being
First in Line (same sex marriage) 4 How to Go Green 5 How to Be Single And Happy
6 How to Flirt With Girls When You Are a Shy Guy
7 How Do I End a Relationship After the Third Date?
8 Bronx Students 9 How to Find Your First
College Boyfriend or Girlfriend 10 How to Understand Women
Community
March2010VideoInsightsReport
Community Video Consumption by Hour
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
VideoStream
UniqueUser
March2010VideoInsightsReport
Top 10
Video Consumption by Day
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
VideoStream
UniqueUser
1 How to Read Business Body Language 2 Learn Chinese: How to Read Pinyin 3 Learn Chinese: Business Meeting 4 How to Ace a Job Interview 5 The Graduates
6 Learn Chinese: Job Interview 7 How to Talk to People: Better
Communication Skills 8 Learn Chinese: Asking for Directions 9 College Video Tour for video 3387.flv
10 How to Find a Job in a Down Market
Education / Careers
March2010VideoInsightsReport
Education / Careers Video Consumption by Hour
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
VideoStream
UniqueUser
March2010VideoInsightsReport
Movies39%
Music27%
TV20%
AnimaNon14%
Entertainment Streams, by Sub-Category
March2010VideoInsightsReport
Entertainment/Animation
Top 10 1 Coraline – Coraline in the Higher
Dimensions 2 Coraline – Henry Selick and Neil Gaiman
Bring Coraline to Life 3 Coraline – Crafting the World of Coraline 4 NC Quest for Camelot 5 Afro-Samurai Director Ken Mader
6 Robotech Macross Saga – 04 – Combat 7 Robotech Macross Saga – 07 – Rescue 8 Zombies Vs. Vampires 9 A Mouse's Tale
10 Robotech Macross Saga – 02 – Zentradi
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
VideoStream
UniqueUser
Video Consumption by Day
March2010VideoInsightsReport
Entertainment/Animation Video Consumption by Hour
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
VideoStream
UniqueUser
March2010VideoInsightsReport
Entertainment/Movies
Top 10
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
VideoStream
UniqueUser
1 Preview – Clash of the Titans 2 Preview – The A-Team 3 James Cameron’s AVATAR – HD Teaser Clip 4 Coraline – Coraline in the Higher Dimensions 5 Coraline – Henry Selick and Neil Gaiman Bring
Coraline to Life
6 Preview – Shrek Forever After 7 Iron Man 2 – Trailer 8 Preview – Knight & Day 9 Preview – The Crazies
10 2009 Miami Short Film Festival Promotional Trailer
Video Consumption by Day
March2010VideoInsightsReport
Entertainment/Movies Video Consumption by Hour
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
VideoStream
UniqueUser
March2010VideoInsightsReport
Entertainment/Music
Top 10
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
VideoStream
UniqueUser
1 Shakira – Gypsy 2 Beyonce – Video Phone 3 Alicia Keys – Try Sleeping… Broken Heart 4 Ludacris – My Chick Bad (ft. Nicki Minaj) 5 Ciara – Dirty Dancing in Vegas
6 Fall Out Boy – A Weekend at Pete Rose's 7 Elton John Talks To RCN About
Producing Next Fall on Broadway 8 Avril Lavigne – Alice 9 Carrie Underwood – Jesus, Take The Wheel
10 SXSW 2010
Video Consumption by Day
March2010VideoInsightsReport
Entertainment/Music Video Consumption by Hour
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
VideoStream
UniqueUser
March2010VideoInsightsReport
Entertainment/Television
Top 10
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
VideoStream
UniqueUser
1 “Between Two Ferns” with Zach Galifianakis 2 Jessica Simpson: I Don't Accept
John's Apology 3 Scrubs: Steve Porter REMIX! 4 Malibu U. – Promo Video! 5 Prom Queen – Ep24 – Hopelessful
6 'Bombshell' McGee's San Diego Coverup 7 MLB 30 Clubs in 30 Days: Reds 8 Jon Jones vs Brandon Vera UFC on Versus 1 9 Simon Cowell Is a Tweaker
10 TRESemme Mercedes-Benz Fashion Week Recap 8
Video Consumption by Day
March2010VideoInsightsReport
Entertainment/Television Video Consumption by Hour
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
VideoStream
UniqueUser
March2010VideoInsightsReport
Family
Top 10
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
VideoStream
UniqueUser
1 Learn about Pregnancy Ultrasound 2 The Pregnancy Show – Anxiety, Part 2 3 Feel Good Moment of the Day 4 Lindsay Lohan Sweet 16 5 How to Choose Organic Baby Skin Care
6 How to Photograph a Pregnant Mom 7 How to Apply Baby Blanket Binding 8 Pregnancy and Your Pet 9 Jewish Mom Bars Dad from Taking
Daughter to Church 10 Babyproofing Your Home
Video Consumption by Day
March2010VideoInsightsReport
0
500
1,000
1,500
2,000
2,500
3,000
VideoStream
UniqueUser
Family Video Consumption by Hour
March2010VideoInsightsReport
Food & Drink
Top 10 1 Raising the Bar – How to Make a Spiral Zest Garnish
2 Salmon Eggs and Feta 3 Lily Root and Frog Legs 4 Country Style Potato Salad Recipe 5 Easy Shrimp Stir-Fry
6 How to Make a Classic Wet Martini 7 How to Make Cinnamon Rolls 8 Pecan Pie with Fresh Whipped Cream 9 How to Make Chocolate for Dipping
10 Beef Brisket Recipe
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
VideoStream
UniqueUser
Video Consumption by Day
March2010VideoInsightsReport
Food & Drink Video Consumption by Hour
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
VideoStream
UniqueUser
Greatestvolumeslightlybeforedinnerhours
March2010VideoInsightsReport
Health
Top 10
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
VideoStream
UniqueUser
1 Haiti Vaccines For Children 2 Tree Pose 3 Corey Haim – Thousands of Pills,
Dozens of Docs 4 Developing A Budget – Financially
Planning for Your Baby 5 Learn about Pregnancy Ultrasound
6 Where Does My Bottled Water Come From?
7 How To Get Rid Of Love Handles 8 Exercise TV – Workout Videos 9 Where Does My Bottled Water
Come From? 10 Four Ways to Prevent Diabetes
Video Consumption by Day
March2010VideoInsightsReport
Health Video Consumption by Hour
0
5,000
10,000
15,000
20,000
25,000
VideoStream
UniqueUser
March2010VideoInsightsReport
Home
Top 10 1 How to Remove Wallpaper 2 Learn How to Hang the Drywall 3 How to Install a Toilet 4 Drain Tip 5 How to Mix Sanded Grout
6 Leaky Bathtub Faucet Repair Evaluation 7 How to Cut and Position Crown Molding 8 Remove Vinyl Floors in Your Home 9 How to Grow a Vegetable Garden
10 Shower Valve Removal
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
VideoStream
UniqueUser
Video Consumption by Day
March2010VideoInsightsReport
Home Video Consumption by Hour
0
1,000
2,000
3,000
4,000
5,000
6,000
VideoStream
UniqueUser
March2010VideoInsightsReport
Law / Government / Politics
Top 10
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
VideoStream
UniqueUser
1 Obama on Health Bill Passage 2 War Without End: Part Two 3 Young Americas Foundation 4 War Without End: Part One 5 Obama and Dems: Using 51 Majority Arrogant
Power Grab, Against the Founders Intent
6 Obama's Fence-Mending Tour of Russia 7 Tavis Smiley and Al Sharpton Fight about
Barack Obama 8 Valerie Jarrett at Harvard: Thoughts on
Simple, Extreme America 9 Boehner Raises Voice in the House
10 The Politics of Never Taking No
Video Consumption by Day
March2010VideoInsightsReport
Law / Government / Politics Video Consumption by Hour
0
2,000
4,000
6,000
8,000
10,000
12,000
VideoStream
UniqueUser
March2010VideoInsightsReport
Lifestyle / Culture
Top 10
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
VideoStream
UniqueUser
Video Consumption by Day
1 "Prop 8 – The Musical" starring Jack Black, John C. Reilly, and Many More...
2 Spirit Awards Live 3 The Art of Knitting American and
Continental 4 How to Play Natural Harmonics 5 Billy Graham – True Happiness
6 Hand Strengthening Exercises for Guitar Playing
7 The Art of Crochet for Kids Sing-Along 8 The Skinny on the Bible 9 How to Become a Great Belly Dancer
10 How to Make an Origami Envelope
March2010VideoInsightsReport
Lifestyle / Culture Video Consumption by Hour
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
VideoStream
UniqueUser
March2010VideoInsightsReport
News
Top 10 1 Obama on Health Bill Passage 2 Afghanistan Opium Production Down 3 Breaking Weather News 4 Corey Haim – Thousands of Pills,
Dozens of Docs 5 Controller Lets Kid Take Over at JFK
6 NHL Report – Let's Talk Olympic Hockey 7 Food Distribution In Haiti 8 Obama's New Fiscal Responsibility & Reform
Commissioner Andy Stern on Redistributing Wealth and Global Government
9 Spring Training: Quiet Day In Phillies Camp 10 Rep Eric Massa Unloads on Dems
0
100,000
200,000
300,000
400,000
500,000
600,000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
VideoStream
UniqueUser
Video Consumption by Day
March2010VideoInsightsReport
News Video Consumption by Hour
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
VideoStream
UniqueUser
March2010VideoInsightsReport
Pets / Animals
Top 10
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
VideoStream
UniqueUser
1 Trampoline Dog 2 The Owl Box 3 The Franklin Institute Hawk Nest 4 Super-Slow Motion Dogs Catching Treats 5 The One With The Cat
6 Cat vs. Robot 7 PetStyle USA: Chicago 8 Cat vs. Balloon 9 Cat Chillin’ On a Bed
10 Monster the Singing Cat
Video Consumption by Day
March2010VideoInsightsReport
Pets / Animals Video Consumption by Hour
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
VideoStream
UniqueUser
March2010VideoInsightsReport
Shopping / Style
Top 10 1 Project Runway Episode 7: Hard Wear 2 Oscar Dress Preparations 3 Project Runway Episode 6:
A Little Bit of Fashion 4 How to Fashion Sketch 5 60 Second Style: Global Domination
6 TRESemme Mercedes-Benz Fashion Week Recap 8
7 At Barneys with Marcia Cross and Mena Suvari
8 Heidi Montag Says No to Plastic 9 Tila Tequila Hosts Garage Sale
10 How To Apply 3 Shades of Eye Shadow
0
50,000
100,000
150,000
200,000
250,000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
VideoStream
UniqueUser
Video Consumption by Day
March2010VideoInsightsReport
Shopping / Style Video Consumption by Hour
0
2,000
4,000
6,000
8,000
10,000
12,000
VideoStream
UniqueUser
March2010VideoInsightsReport
Sports
Top 10
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
VideoStream
UniqueUser
1 Update from Men's NCAAs 2 Cardinals 2010 Season Trailer 3 A-Rod's Two-Run Double 4 Soriano's Two-Run Homer 5 Braves on First Spring Game
6 Rodriguez Addresses the Media 7 Johnson's Solo Shot 8 Fukudome's Two-Run Single 9 Damon: Power Won't Fade
10 NBA Trade Deadline Report
Video Consumption by Day
March2010VideoInsightsReport
Sports Video Consumption by Hour
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
VideoStream
UniqueUser
March2010VideoInsightsReport
Technology / Gaming
Top 10 1 Apple iPad First Hands-On! 2 iPad Introduction Captioned by Google 3 Apple iPad Ad from the Oscars 4 Leo Laporte Live 5 Steve Jobs' Business Effect at Apple
6 Fake Steve Jobs on the iPad 7 Predators – Online Sneak Peak 8 How to Build iPhone Apps 9 HTC Legend / New Sense UI walkthrough
10 How to Set Up Wireless Router
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
VideoStream
UniqueUser
Video Consumption by Day
March2010VideoInsightsReport
Technology / Gaming Video Consumption by Hour
0
50,000
100,000
150,000
200,000
250,000
300,000
VideoStream
UniqueUser
March2010VideoInsightsReport
Travel
Top 10
0
50,000
100,000
150,000
200,000
250,000
300,000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
VideoStream
UniqueUser
Video Consumption by Day
1 The Great Barrier Reef 2 Travel: Philippines 3 Ayers Rock 4 Expats Enjoy Dragon Boat Festival in
China 5 Sojourner Travel
6 NZ: South Island 6 – Christchurch 7 Perth 8 Take a Harbor Cruise 9 Malaysia
10 Nanshan Ski Resort
March2010VideoInsightsReport
Travel Video Consumption by Hour
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
VideoStream
UniqueUser
March2010VideoInsightsReport
About ScanScout Powered by industry-leading proprietary technology, ScanScout provides top brand advertising performance by delivering the right ad to the right audience, over 500 million times per month. Every piece of content across ScanScout's network of premium and niche sites, including Warner Brothers, NBC Owned and Operated, RealNetworks, and Fox News, is scanned and cataloged to best determine the category, the audience, and similar interests, while also ensuring brand protection and optimal performance for advertisers. For more information, please visit: www.scanscout.com
Methodology ScanScout deep-indexes each and every online video using machine-learning and semantic techniques to categorize each video and build audience viewing profiles for targeting as well as advertiser brand protection. Our publisher network is large enough to provide scaled video views in the categories included in this report. The data in this report does not claim to be representative of all online videos on the web. ScanScout’s data is driven by its network composition and will be skewed accordingly.
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Press Inquiries: Mark Naples, 646.265.7372, mnaples@witstrategy.com
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March2010VideoInsightsReport
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