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We Turn Consumers into your Greatest fans
Valter D’Avino Head of Region Western and Central Europe
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 2
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 3
› 18M TV subscribers
› 500 channels
› 6 Emmys
› #1 market position
Ericsson in media
CONTENT OWNERS
BROADCASTERS
TV SERVICE PROVIDERS
Cable
Telco
We address and enable…
Satellite
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 3
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 4
By 2021
28 billion connected devices 15 billion video enabled
10x traffic growth, 70% video
>50% on demand
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 4
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 5
But Today .. The Media value Chain is Forever disrupted
Telecom TV service provider
Cable TV service provider
Satellite TV service provider
Content Owners Broadcasters
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 5
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 6
› Access to all content in one place › Available anywhere at any time › Seamless experience across every screen › Help to find my next favorite thing to watch › Connected with friends’ and experts’ viewing › Constant new features & improvements › Perceived right price
As TV moves into the online world of tablets, smartphones and apps, it sets whole new expectations that today’s TV providers struggle to keep up with
Disruption continually changes the consumer
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 6
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Ever higher expectations.
Media consumers:
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More services to chose from.
Media consumers:
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Lower barriers to switching.
Media consumers:
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Delight the TV consumer ...Every Day.
The business outlook for media:
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 10
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SEAMLESS
EXPERIENCE PERSONALIZED
DISCOVERY
IMMERSIVE
CONTENT CONSTANT
EVOLUTION
THE new elements of ensuring TV consumer delight
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 11
Ericsson Integrated video insights Guy Beverlin Head of Global TV and Media Practice Business Unit Global Services Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 12
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 13
Unleashing the potential of video data
Untapped opportunity to extract meaningful business intelligence
Video services generate a growing amount of
relevant data
LOCATION
Video QoS
Signal strength
Content played
User Profile
Device ID
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 13
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 14
Introducing Ericsson integrated video insights
INTEGRATED
VIDEO INSIGHTS
BSS / OSS Systems and Teams CRM Billing Trouble Ticketing
Marketing Engineering Customer Care
Third Parties Content Apps and Providers Services
AV Processing Management Delivery Consumption
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 14
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 15
What if we could…? … read our customers minds
Automatically target user segments with
content offers and ads
Assist in content bundling, and predict
campaign impact
Analyze consumption patterns, sentiments
and trends
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 15
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 16
What if we could…? … turn a negative into a positive
Detect adverse conditions for video
services delivery
Understand the real service affectation across households
Proactively give assistance and
reimburse purchases
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 16
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 17
What if we could…? … quickly understand & act
Detect system-wide issues and determine
root cause
Identify the next best action(s) to
solve the problem
Automatically execute remedy actions to normalize service
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 17
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 18
Going beyond reporting to actionable video insights
Common
Video analysis – Insights - Actions
Fully End-to-End, vendor-agnostic
framework covering all video systems
Multi-platform analysis reach
(OTT, IPTV, etc.)
Granular in terms of seconds. Scheduled
non critical processes
Covering operational,
commercial and customer care
aspects
Multi-angle Real-time Multi-dimensional
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 18
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We enable our customers transformation within the Media industry with our unique winning combination…
Ericsson
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Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 20
ULTIMATE portfolio
TRANSFORMATION
Services LATEST Insights
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 20
Ericsson in Media www.ericsson.com/media
Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 21