Online Reputation Management - Why-What-How

ORM (Online Reputation Management)

Why ?What ?

How ?

A Negative Perception is BAD for Business !!!

What to DO ???

Reputation Management pre Internet Era ( -1989 )

With the Advent of Time

The Internet and the WORLD WIDE WEB are formed

Search Engines are Born

1990 -

1998 -

Reputation Management

transforms

OnlineReputation

Management

Online Reputation Management

ORM is the Art of• Creating• Maintaining• & Promoting

Positivity Online!!

For any Company/ Individual or Brand

But Where; Online ?

Positivity !!

Positivity on SERPs (Search Engine Results)

Brand Perception is Enhanced & Maintained

Positivity on Social Platforms

Brand Visibility Grows

Positivity on Social Platforms

Brand Engagement is Promoted

Using Slideshare

Tweeting on Twitter

Liking on Facebook Sharing on LinkedIn

Positivity on Social PlatformsPositivity on News Platforms

All Offline Mainstream News is also Present Online

Constructive News Online Positive Perception

Positivity on Industry Niche Websites

Niche Market Focus enhances Brand Recognition

Positivity on Local Listings / Profile Websites

Local Listings help Enhance Brand Awareness + Boost Sales + Reach out to Local Customers easily

Positivity on Wikipedia and Associates

Brand Presence on Wikipedia

Adds Trust to Consumer Perception

Positivity within Google Auto-Suggest

Positive Suggestions funnel out Negative Perceptions

How

CONTROL

ENGAGE

LISTENAnalysis & Monitoring

Contributing Positive Content

Promoting Positive Content

ORM : What the World Thinks !

ORM : What it Actually Is !!

Creating & Interlinking all these Positive Destinations

Why to Create & Interlink Destinations ?

Influence the Influencer

And Positivity Will Spread

Who are the Influencers ?

People who are willing to speak online about me, our company and our brand

How to Influence the Influencer ?

Create, Curate and Disseminate

Vivid

Influence the Influencer ! Create Content !

…But How ???

Be Socially Active !!! – At Least Online

Create Social

Profiles

Facebook

LinkedIn

MySpaceYouTube

SlideShare

Optimize All “Profile” Pages with Content+

Use A Custom SEXY Background

Share Domain Knowledge –> Through Various Blogs

…..and Many More

Increases Online Visibility

Create and Publish Lucid Content –> In the Niche

Share Domain Expertise

In the form of Articles, Blog Posts, Research Reports, Videos, Images, Infographics etc.

On Industry Niche Platforms

Create Business Listings -> Online

Business Listings with a bit of SEO in it greatly promotes Online Visibility

Final Step: Integration -> Linking

Interlinking all existing and created profiles, websites, online content, listings, Wiki pages

etc.

Leads to perfect Reputation Management: ONLINE

Summary

BuildsPerception

Builds Image

Positive Reputation = Revenue = Growth

Perception + Image Builds

Thank You