Norwegian Air Final Presentation 2003

Norwegian AirJosh Stressman, Adam Winstanley, Stuart Parnell, Ashley Reynolds and Wayne Herring

Trip of a Lifetime

• 7 to 14 Day Vacations– Can go anywhere in the world

• Definitely an Adult Atmosphere• Entertainment on the Flight

– Bars – Lounges– Virtual Game Rooms

• Packages on the Trip– Golf– Tours of the City

Take a Trip With Us

• Can Combine Flights and Cruises• Frequent Flyers

– Free Drinks– Free Flights– Free Hotel Rooms

• Prices ranging from $10K to $18K for Flights and Hotels

• A week in Hawaii for a Family of 4 at a nice hotel would run $8K.

Direct Marketing Tactics

• Use CRM Database

• Direct Email, Mailers and Telemarketing

• Customers who have used Norwegian Cruise Lines.

Direct Marketing Tactics

• Banner Ads

• Travel Websites

• Google Featured Links

Sales Promotions

• Give discounts to Cruise Passengers

• Discount Cards

Sales Promotions

• Discounts if you Cruise and Fly

• Discounts on Frequent Flying

Public Relations• Talk Shows

– Celebrity talk– Going Green

• News– Going green– New Style Vacations

• Newspaper, stations, etc.– Hot New Way of Living

Public Relations• Give Away

– Celebrity and Random

• Charity Events

• Norwegian Cruise Line Event– Upgrade Random Customers– Internet

Advertising Plan

• Print, TV, and Internet Ads• Dedicated Website

– www.norwegianair.com

• TV Ads run mainly on CNN, Golf Channel, and during major events– i.e. Superbowl, Masters, World Series

Advertising Plan

• Internet Ads will not be Banner– CNET.com, Forbes.com, etc.

• Print Ads– Golf Magazine, Forbeslife, Robb Report,

Dupont Registry

• All Ads will be Similar in Color, Theme and Message

Pebble...

The Old Course...

The BahamasIntroducing Norwegian Air Lines. Bridging the gap between cruise line fun with airline travel. Pebble Beach, St. Andrews, and The Bahamas in one week is now possible.

norwegianair.com

Luxury Vacation Redefined….

Introducing Norwegian Air Lines. Bridging the gap between cruise line fun with airline travel. Las Vegas, New York, and Paris in one week is now possible.

norwegianair.com

QUESTIONS?