Newspaper Ads

Client Work

In the newspaper business I had the privilege of working with hundreds of local business owners and employees who relied upon me to create print and online campaigns that delivered results. This was one of the most satisfying aspects of my work – helping my clients win. Madison Avenue they aren't, but here are some of my favorites.

Rockville Bank

I work closely with the VP of Marketing to copywrite and art direct approximately 98% of all external ad material.

My role: Concept and copywriting

Arthur Murray

My role:

Concept, copywriting, art direction

Key Hyundai Insert

Side A

Role and results follow.

Key Hyundai Insert

Side B

This insert and a companion display campaign produced more than 250 calls.

My role: Art direction, editing

Chikurin Restaurant

My role:

Concept, copywriting

Gus’s Drum Pad -- Web

These ads consistently produced an average click through rate of more than 4% per month.My role: Concept, copywriting, art direction

Vernon Cycle

We put this together during the “gas crisis” of 2008.

My role: Copywriting, art direction, editing.

Mercury Oil -- Web

This ad produced an average click through rate of more than 10% per month.

My role: Concept, copywriting, art direction

State Farm Advertorial

This Agent wanted to share real stories with potential clients. This was part of a 26 week campaign.

My role: Concept, copywriting

Lafayette Barber Shop

Sheila built a robust customer base from the ads in this campaign.My role: Concept, copywriting, editing

Women’s Forum

My role: Concept, copywriting, art direction

Eastwood Wine & Liquor

We featured the proprietor in a new ad each week. This helped to differentiate Joe from the competition and made him “famous” in the community.

My role: Concept, copywriting, art direction

University of Hartford -- Web

This ad is one in a series that produced an average click through rate of more than 12% per month.

My role: Copywriting, art direction

Jenny DeRosa Bergeron

Advertising Sales Executive

jenny_derosa@yahoo.com