Newspaper Ads

  • Published on
    01-Nov-2014

  • View
    536

  • Download
    0

Embed Size (px)

DESCRIPTION

 

Transcript

<ul><li> 1. Client Work <ul><li>In the newspaper business I had the privilege of working with hundreds of local business owners and employees who relied upon me to create print and online campaigns that delivered results. This was one of the most satisfying aspects of my work helping my clients win. Madison Avenue they aren't, but here are some of my favorites. </li></ul></li> <li> 2. Rockville Bank <ul><li>I work closely with the VP of Marketing to copywrite and art direct approximately 98% of all external ad material. </li></ul><ul><li>My role: Concept and copywriting </li></ul></li> <li> 3. Arthur Murray <ul><li>My role: </li></ul><ul><li>Concept, copywriting, art direction </li></ul></li> <li> 4. Key Hyundai Insert <ul><li>Side A </li></ul><ul><li>Role and results follow. </li></ul></li> <li> 5. Key Hyundai Insert <ul><li>Side B </li></ul><ul><li>This insert and a companion display campaign produced more than 250 calls. </li></ul><ul><li>My role: Art direction, editing </li></ul></li> <li> 6. Chikurin Restaurant <ul><li>My role: </li></ul><ul><li>Concept, copywriting </li></ul></li> <li> 7. Guss Drum Pad -- Web <ul><li>These ads consistently produced an average click through rate of more than 4% per month. </li></ul><ul><li>My role: Concept, copywriting, art direction </li></ul></li> <li> 8. Vernon Cycle <ul><li>We put this together during the gas crisis of 2008. </li></ul><ul><li>My role: Copywriting, art direction, editing. </li></ul></li> <li> 9. Mercury Oil -- Web <ul><li>This ad produced an average click through rate of more than 10% per month. </li></ul><ul><li>My role: Concept, copywriting, art direction </li></ul></li> <li> 10. State Farm Advertorial <ul><li>This Agent wanted to share real stories with potential clients. This was part of a 26 week campaign. </li></ul><ul><li>My role: Concept, copywriting </li></ul></li> <li> 11. Lafayette Barber Shop <ul><li>Sheila built a robust customer base from the ads in this campaign. </li></ul><ul><li>My role: Concept, copywriting, editing </li></ul></li> <li> 12. Womens Forum <ul><li>My role: Concept, copywriting, art direction </li></ul></li> <li> 13. Eastwood Wine &amp; Liquor <ul><li>We featured the proprietor in a new ad each week. This helped to differentiate Joe from the competition and made him famous in the community. </li></ul><ul><li>My role: Concept, copywriting, art direction </li></ul></li> <li> 14. University of Hartford -- Web <ul><li>This ad is one in a series that produced an average click through rate of more than 12% per month. </li></ul><ul><li>My role: Copywriting, art direction </li></ul></li> <li> 15. Jenny DeRosa Bergeron Advertising Sales Executive [email_address] </li> </ul>

Recommended

View more >