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Newsmagazine Network Media Kit
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Mission x Audience x Editorial x Online x Rates x Specifications x Appreciation
2009m e d i a k i t U.S. Postage
PAIDST. LOUIS, MO
PERMIT No. 5584
ECRWSSPostal Patron
PLUS: Hidden Valley Update ■ Halloween Happenings ■ Chesterfield sign restrictions ■ Antioxidants in a nutshell
October is on F IRE
Fire Prevention Month
West
Décor
begins on page 47
ECRWSSPostal Patron Local
U.S. Postage
PAIDST. LOUIS, MO
PERMIT No. 5584
INSIDE: Bridal Guide ■ The Sarah show comes to town ■ St. Peters prevails in another lawsuit
DestinationHealthcare
Patients are traveling abroadfor surgical procedures
Our success depends on
your success.
Our Mission Since 1996 we have been privileged to serve the communities that we live in. In that time, one
thing has become abundantly clear- None of this works without the support of our advertisers and our readers. With that thought in mind, it is the mission of the Newsmagazine Network to consistently and fervently serve the interest of our clients and our readers. Our success depends on your success.
We intend to treat everyone who shares in these publications with kindness, fairness, and respect.
We intend to enrich our advertisers by connecting them with an engaged, interested and motivated pool of potential clients.
We intend to enrich our readers by providing them with accurate, interesting and purposeful informa-tion on each and every page we publish.
The truth is, for thirteen years it has been our com-munities who have served us. We will work as hard as possible to repay that support every day and in every publication.
Sincerely-
Douglas H. HuberPublisher
Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com
What in the world is a Newsmagazine?
About Us We believe that the modern family considers their most valuable commodity to be their time. We
have created a reader-friendly format that pays respect to that concept. We call it the Newsmagazine.
Our editorial is a combination of short news items and extended news and feature stories. This format maxi-mizes the impact of every item and every page. Our readers can get a sense of the news and opinions that matter to them without feeling overwhelmed by the content.
To put it another way, we do not believe in wasting our readers time.
We have also chosen to give advertisements the most prominent position on every page. A few years ago, we paid to have a survey conducted asking what our readers most enjoyed reading in the newsmagazine. Their answer? The advertisements.
Feel free to contact any of us with questions regarding the Newsmagazine concept at the phone number listed on this page or the email adresses below:
Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com
Doug Huber, Publisherwestnews@hotmail.com
Tim Weber, General Managertweber@newsmagazinenetwork.com
Vicky Czapla, Advertising Managervczapla@newsmagazinenetwork.com
Susan Sagarra, Managing Editor (St. Louis County)editor@westnewsmagazine.com
Terry Dean, Managing Editor (St. Charles County)editor@midriversnewsmagazine.com
U.S. Postage
PAIDST. LOUIS, MO
PERMIT No. 5584
ECRWSSPostal Patron
PLUS: Rockwood's innovative prevention plan ■ Fast fashion fixes ■ Film ratings not deterring 'tween viewing'
High School
Football Preview
Inside:
Manchester
Homecoming
Priory's John Tabash
is one of the area's top prospects.
ECRWSS Postal Patron Local
U.S. PostagePAID ST. LOUIS, MO PERMIT No. 5584
PLUS: Decor Directories ■ Effective Ways To Economize ■ Sewer Rates On The Rise
Painted OverIs it possible St. Charles couldbecome a 'Blue' county?
We deliver service. We sell results.Just ask our clients.
Client Loyalty We believe that the personal relationships we enjoy with our advertisers are an integral part of our
success. To insure that those relationships are properly maintained, we not only strive to deliver exceptional customer service, we also believe it is more important to sell your inventory than it is to sell our inventory.
This brand of relationship and results-based selling has garnered us an extensive list of long-time, loyal clients.
Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com
Below is a listing of some of our longest-tenured clients, including quite a few who have been with us from the beginning:
• Schrader Funeral Home
• Elegant Child
• Treeland
• Ballwin Nursery
• Interiors by Decorating Den
• Trost Plastic
• Hope Montessori Academy
• Camp Taumsauk
• Professional Painters
• Penick Construction
• Chevy’s Fresh Mex Restaurant
• Rainbow Recreation
• Dau Furniture
• Mastertech Automotive
• Lou Fusz Automotive Group
• Archadeck
• Chesterfield Jewelers
• Express Blinds
• Mozingo Music
• Mid America Flooring
• Amants Floor Service
• Unique Toy & Game
• West County Health & Fitness
• Becky’s Carpet & Tile
• Dinettes & More
• West County Flooring
• Forever Green
• Diamond & Jewelry Brokers
• Yellowstone Cafe
• Marta’s
• Clarkson-Wilson Veterinary
• Mansfield Nursery
• West County YMCA
• Wells & Co.
• Kennedy Farms
• Harris Jewelers
• St. Peters RecPlex
• Helmut Weber Construction
• Autohaus
• Coldwell Banker Gundaker
Make it interesting.Make it accurate.Make it ours.
Editorial Content Our editorial policy is simple: Provide interesting and accurate information to our readers.
Unlike larger print and electronic media sources, our hyper-local approach to regional news and information means that we are an exclusive source for our readers. Readers can’t change the channel or surf to a different site to find a slightly revised version of our story.
That level of exclusivity leads to a highly-engaged audience. Our readers look forward to receiving each publication and consume the content aggressively. Our readers also view the advertisements as extensions of the content itself. Also, because readers choose when and where to view the publications, they opt-in at their most
opportune, and therefore enjoyable, time. Your ads do not interrupt the experience of the reader, they enhance it, which leads to a motivated, receptive customer.
Thomas Sowell, our nationally syndicated columnist, is a perennial reader favorite.
Mr. Sowell’s common sense approach to conservative politics and economics grabs the readers attention at the very front of every publication. The Newsmagazine Network holds the exclusive rights to
publish Mr. Sowell in the St. Louis/ St. Charles County area.
Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com
Our Readers
Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com
Missouri Avg. Household Income:
$46,374
Wes
t$1
27,4
78
Mid
Riv
ers
$84,
919
Missouri Avg. Expendable Income:
$39,821
Wes
t$7
9,84
4
Mid
Riv
ers
$63,
689
Missouri Avg. Home Value:$125,209
Wes
t$3
37,1
32
Mid
Riv
ers
$202
,133
$132,750$100,224$92,384
$157,058$67,257 $99,400
$142,531 $92,600
$188,188
$66,395 $87,612$77,177 $88,763$94,649
63017 ............... 63011 ............... 63021 ............... 63141 ...............63069 ............... 63025 ...............63038 ............... 63040 ...............63131 ............... 63366 ............... 63368 ............... 63376 ............... 63304 ............... 63367 ...............
Newsmagazine Network Avg. Household Income
by Zip CodeOur readers are mostly
professionals (88% white
collar)
Our readers are slightly more likely to be female (52%)
Our readers are three times more likely to have a post-
graduate degree than the state average (16% post-grad)
Our readers are technologically savvy.
(93% computer ownership)
Our readers enjoy going out to dinner at least twice a week on average
Source: American FactFinder 2007
Our readers are typically married homeowners
(73% married, 100% homeowners)
JAN 14 - DL: 1/7 •HealthMatters •PrivateSchoolOpenHouse(D) •JustKiddingAround •CouponSaver
JAN 28 - DL: 1/21 •ShopHEREBusinessProfiles
FEB 4 - DL: 1/28 •Decor&Lifestyles(D) •Valentine’sDayGiftShowcase •SummerCamps &Opportunities(D)
FEB 18 - DL: 2/11 •Bridal(D) •MatureFocus •CouponSaver
FEB 25 - DL: 2/18 •SummerCamps&Opps. •HealthCareProfessionals
MAR 4 - DL: 2/25 •SummerCamps&Opps. •GettheLook
MAR 11 - DL: 3/4 •HealthMatters •CouponSaver
MAR 25 - DL: 3/18 •St.LouisCardinalsSalute
APR 8 - DL: 4/1 •Decor&Lifestyles •SummerCamps&Opps.
APR 15 - DL: 4/8 •CouponSaver •MatureFocus •Pre-School&Childcare
APR 29 - DL: 4/22 •HealthMatters •Mother’sDayGiftShowcase
MAY 6 - DL: 4/29 •SummerCamps&Opps.(D) •Mother’sDayGiftShowcase •JustKiddingAround
MAY 13 - DL: 5/6 •CouponSaver •CreveCoeurDays •Pre-School&Childcare
MAY 27 - DL: 5/19 •HealthMatters •ChesterfieldConcerts JUN 10 - DL: 6/3 •Decor&Lifestyles •Father’sDayGiftShowcase •JustKiddingAround
JUN 17 - DL: 6/10 •BallwinDaysSalute •CouponSaver •MatureFocus
JUN 24 - DL: 6/17 •HealthMatters •EllisvilleJuly4thCelebration
JUL 8 - DL: 6/30 •GetTheLook •JustKiddingAround JUL 22 - DL: 7/15 •ShopHEREBusinessProfiles •CouponSaver
JUL 29 - DL: 7/22 •HealthMatters •HigherEducationOptions AUG 5 - DL: 7/29 •Decor&Lifestyles •JustKiddingAround •BackToSchool AUG 19 - DL: 8/12 •CouponSaver •MatureFocus AUG 26 - DL: 8/19 •HealthMatters •ArtOutWest •HighSchoolFootballPreview SEP 2 - DL: 8/26 •ManchesterHomecoming •EurekaDays •Prime •JustKiddingAround •St.LouisRamsSalute SEP 16 - DL: 9/9 •CouponSaver •STLHomeFiresBBQ BashinWildwood •St.LouisBluesSalute
SEP 30 - DL: 9/23 •HealthMatters •HealthcareProfessionals •PrivateSchoolOpenHouse
OCT 7 - DL: 9/30 •Decor&Lifestyles(D) •JustKiddingAround •Prime OCT 14 - DL: 10/7 •CouponSaver •MatureFocus •EducationalChoices •Bridal(D)
OCT 28 - DL: 10/21 •ArtOutWest •HealthMatters •PrivateSchoolOpenHouse(D)
NOV 4 - DL: 10/28 •PlanThePerfectParty •JustKiddingAround •Prime •GetTheLook
NOV 18 - DL: 11/11 •CouponSaver •HolidayGiftShowcase •HolidayHelper
NOV 25 - DL: 11/18 •HealthMatters •HolidayGiftShowcase
DEC 2 - DL: 11/23 •MatureFocus •HolidayGiftShowcase •JustKiddingAround
DEC 9 - DL: 12/2 •CouponSaver •HolidayGiftShowcase •HigherEducationOptions
DEC 16 - DL: 12/9 •ArtOutWest •HealthMatters •HolidayGiftShowcase •NewYear’sEveCelebrations
08.0
4.09
2009 Advertising Calendar
Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com
D = Directory DL = Ad Deadline
Every issue, our publications feature a variety of
targeted advertising opportunities. These special
sections are comprised of high-quality local
content which acts to connect businesses with a
targeted demographic audience. From our ever-
popular Business Profiles or Decor sections to
our newly introduced Health Matters section, The
Newsmagazine Network is always looking for
ways to maximize your Return On Investment.
How do we spell success? ROI.
JAN 14 - DL: 1/7 •HealthMatters •PrivateSchoolOpen House(D) •JustKiddingAround
JAN 28 - DL: 1/21 •ShopHERE BusinessProfiles •CouponSaver
FEB 11 - DL: 2/4 •Decor&Lifestyles(D) •MatureFocus •JustKiddingAround •Valentine’sDayGift Showcase
FEB 25 - DL: 2/18 •HealthCareProfessionals •Bridal(D) •CouponSaver
MAR 11 - DL: 3/4 •SummerCamps &Opportunities(D)
MAR 25 - DL: 3/18 •St.LouisCardinalsSalute
APR 8 - DL: 4/1 •Decor&Lifestyles •SummerCamps &Opportunities •MatureFocus
APR 22 - DL: 4/15 •HealthMatters •CouponSaver •Pre-School&Childcare
MAy 6 - DL: 4/29 •Mother’sDayGiftShowcase •SummerCamps &Opportunities(D)
MAy 20 - DL: 5/13 •HealthMatters •DiscoverOldSt.Charles •Pre-School&Childcare
JUN 10 - DL: 6/3 •Decor&Lifestyles •JustKiddingAround •Father’sDayGiftShowcase •MatureFocus
JUN 24 - DL: 6/17 •HealthMatters •O’FallonFreedomFest •CouponSaver
JUL 8 - DL: 6/29 •HigherEducationOptions •JustKiddingAround
JUL 22 - DL: 7/15 •ShopHereBusinessProfiles •HealthMatters •CouponSaver
AUG 5 - DL: 7/29 •Decor&Lifestyles •JustKiddingAround- BacktoSchool
AUG 19 - DL: 8/12 •HealthMatters •MatureFocus •CouponSaver •HighSchoolFootball Preview
SEP 2 - DL: 8/26 •JustKiddingAround •St.LouisRamsSalute •Prime •WeldonSprings HeritageFestival •DardennePrairie ‘PrairieDays’
SEP 23 - DL: 9/16 •HealthcareProfessionals •St.LouisBluesSalute
OCT 7 - DL: 9/30 •Decor&Lifestyles(D •O’FallonFallFestival •MatureFocus •Prime •EducationalChoices
OCT 21 - DL: 10/14 •Bridal •HealthMatters •PrivateSchoolOpen House(D) •CouponSaver
NOV 4 - DL: 10/28 •GetTheLook •DiscoverOldSt.Charles •JustKiddingAround •PlanThePerfectParty •Prime
NOV 18 - DL: 11/11 •HealthMatters •HolidayGiftGuide •CouponSaver
DEC 2 - DL: 11/23 •MatureFocus •HolidayGiftGuideShowcase •JustKiddingAround •HigherEducationOptions
DEC 16 - DL: 12/9 •HealthMatters •HolidayGiftGuideShowcase •NewYear’sEveCelebrations •CouponSaver
2009 Advertising Calendar
Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com
D = Directory DL = Ad Deadline
Every issue, our publications feature a variety of
targeted advertising opportunities. These special
sections are comprised of high-quality local
content which acts to connect businesses with a
targeted demographic audience. From our ever-
popular Business Profiles or Decor sections to
our newly introduced Health Matters section, The
Newsmagazine Network is always looking for
ways to maximize your Return On Investment.
How do we spell success? ROI.
08.0
4.09
The difference is in the delivery.
Distribution The publications of the Newsmagazine Network combine to reach many of the top zip codes by
income in the St. Louis metropolitan area. What is more, we reach those areas effectively by leveraging the reader loyalty of a local paper, the targeted impact of direct-mail and the reader engagement of a trusted information source.
Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com
Grand Total 126,566
Lake St. Louis 63367 6,037O’Fallon/Dardenne Prairie 63366, 63368 20,816St. Peters 63376 21,221Weldon Springs/Cottleville/St. Charles 63304 10,985
Total 59,059
Chesterfield 63005,63017 20,408Ballwin/Ellisville/Manchester 63011, 63021 31,728Creve Coeur 63141 4,376St. Albans 63073 364Eureka 63025 456Pacific 63069 1,391Wildwood/Glencoe/Grover 63038, 63040 5,404Des Peres/Town & Country 63131 2,547
Total 66,674
Zip Code Distribution
Zone Map/ Inserts
Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com
Our distribution covers 16 different zip codes in the St. Louis/ St. Charles
County area. Display advertisers can choose from any of the two zones displayed at left. Pre-printed inserts can be distributed to target zip codes with a 20,000 minimum order.
Rate is determined by the weight of the piece to be inserted.
Minimum Size: 3-1/3” x 5-1/2”Maximum Size: 10’’ x 11-1/4”Paper recommendations: Single sheets no lighter than 60# offset (24# bond) or heavier than 100# cover (2 ply index).
Folded Pieces: In general, one fold is preferable. Letter-folds are acceptable. Z-folds are not mechanically insertable on our printer’s equipment.
Booklets: Stitched or glued up to 16 pages plus cover.
70
44
61
94
340
100
340
141109
270
CC
T
HH
KN
N
40
364
D
DD
94
W
Weldon Spring
St. PetersSt. Charles
CottlevilleLake St. Louis
O’Fallon
Chesterfield
EllisvilleBallwin
Wildwood
Eureka
DesPeres
N
Creve Coeur
Clarkson Valley
St. Albans
Glencoe
Pacific
Grover
Pond
Town & Country
DardennePrairie
2009 Advertising Rates
AdveRtising UpgRAdes:Full Color$125 per insertion Color charges are applied per ad per publication
special placement 30% fee of total ad cost
(Limited availability)
inserts Available by zip code or full run.
Call for rates.
Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com
24x 12x 6x Open
Full page
$1,695 $1,795 $1,895 $1,995
$1,405 $1,505 $1,605 $1,705
BackCovers
$1,895 $1,995 $2,100 $2,205
$1,580 $1,705 $1,830 $1,985
island$1,395 $1,495 $1,695 $1,895
$1,160 $1,260 $1,360 $1,510
1/2page
$925 $975 $1,025 $1,075
$790 $830 $870 $910
3/8page
$725 $755 $785 $815
$630 $670 $710 $750
1/4 page
$495 $525 $550 $575
$410 $450 $490 $520
1/6page
$395 $425 $450 $475
$310 $350 $390 $430
1/8page
$300 $325 $350 $375
$250 $275 $300 $330
1/16page
$175 $185 $195 $205
$145 $160 $175 $190
West
Mid Rivers
West
Mid Rivers
West
Mid Rivers
West
Mid Rivers
West
Mid Rivers
West
Mid Rivers
West
Mid Rivers
West
Mid Rivers
West
Mid RiversAll advertisements created by the Publisher are not considered a “work made for hire” and the Publisher retains the copyright to all advertisements created by the Publisher for the Advertiser. The advertisement may not be reproduced
without the written permission of the Publisher.
Single Publication Section Ad Net Rates
Header $355 $405
Dining $100 $125
Dbl. Dining $200 $250
Home Page $85 $100
12x Open
Everything we learn in life,
we learn through repetition.
Reading, riding a bike, hitting a
baseball are all things we learned
simply by doing them over and over
again. Consumers are no different.
They learn where to shop and what
products to buy due to repeated
exposure. We have created our
rate table to reward high frequency
because we believe that is what will
work best for you.
Ad Specifications & Dimensions
Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com
All publications are a tabloid size 11" x 12.75". The image area is 10" x 11.75" consisting of four 2.25" columns. We accept Adobe PDF, Adobe InDesign and Adobe
Illustrator. All ads must include fonts and images.
1/2 Page Vertical
4.916 x 11.375
1/2 Page Horizontal
10 x 5.6
1/2 Page island
7.458 x 8.687
Full Page
10 x 11.75
1/8 Page Vertical
2.375 x 5.6
1/8 Page Horizontal
4.916 x 2.72
1/16 Page
2.375 x 2.72Home Page
2.25 x 1.625
1/4 Page
4.916 x 5.63/8 Page
4.916 x 8.493
1/6 Page
4.916 x 3.68Header 10 x 2
• Ads are accepted in Macintosh or Windows format.
• Must have Macintosh Post Script fonts or fonts must be converted to outlines.
• Quark Xpress 4.11, Adobe Photoshop, Adobe Illustrator, Adobe InDesign and Adobe Acrobat PDF
• Ads may be submitted by e-mail, floppydisk, CD, or Zip Disk and must be designed to our ad dimensions
• Always attach a proof of your ad and include documentation of all fonts, color separations, EPS or TIF files, etc.
• All ads in PDF format must be sized to the ad’s specific dimensions.
• No 4/C black accepted.
• All color ads must be designed in CMYK format.
• Resolution for newsprint photos must be at least 150 DPI and a 20% dot gain should be expected.
• Newsmagazine Network publications are tabloid sized 11" x 12-1/2" newspapers.
• The image area is 10" x 11-3/4" consisting of four 2-1/4" columns.
• All ads are due in our office 10 days prior to the in-home issue date.
• When e-mailing ads, please note that we cannot accept the following: Microsoft Word, Publisher, or PowerPoint files. If you only have Microsoft, please either send a PDF version of the ad or fax a hard copy to your sales representative.
• The Newsmagazine Network requires a border around any ad smaller than a full page.
• We cannot guarantee the legibility of reverse type smaller than 9 pt.
The publications of the Newsmagazine Network are printed on heat-set web presses. The heat-setting process bakes in the ink, reducing dot gain, thus giving a crisper appearance. Pages are set via digital, direct-to-plate technology. This technology greatly reduces four-color registration issues, which gives our papers increased ‘readability’ and a clean, slick look. All publications are finished by a stitch-and-trim bindery process.
Newsmagazine Network Publications are printed by:Breese Journal & Publishing Company
8060 Old U.S. Hwy. 50Breese, IL 62230
(618) 526-7211 • www.breesepub.com
We appreciate you taking the time to study this
information and get to know us better. Business
is built on relationships, and your relationship is a
valuable one. We look forward to being of service to
you and helping grow your business. Do not hesitate
to call with any questions or with anything else we can
do to help. Again, we thank you.
Phone: (636) 591-0010 • Fax: (636) 591-0022 • 355 Ozark Trail Drive, Suite 1 • St. Louis, MO 63011 • newsmagazinenetwork.com
Thank you.
Appreciation
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