Newsday Asura Workflow James Kober/Newsday

Newsday Asura Workflow

James Kober/Newsday

Overview

2006 – Asura 6.5

2007 – Asura 8, Workflow Changes and PlugINKSAVE

2008 – What enhancements do we all need for the future?

2006 Asura Volume at Newsday

...57,000 – Digital Ads processed for the Newspaper

...30,000 – Ads built for the Newspaper

...14,790 – Hoy (Spanish Language Daily)

...8,544 – amNY (Commuter Daily)

...7,652 – Village Voice (Alternative Weekly)

...5,000 – Star Community Publishing

...15,000 – Magazine Pages and Niche Products

...137,986 total pieces processed in 2006

Old Workflow with Asura 6.5 (2006) Too Many Queues!

Asura 1 Unique Logins

Asura 2 Unique Logins

Asura 3 Unique Logins

Why so many Queues?

• Users wanted individual queues to isolate their work

• Custom queues grew out of control

Asura 8.2 Redesign in 2007

Asura 1 Asura 2 Asura 3

Asura now supports sub-folders

User‘s drop files in their folders – based on last name.

34 Users become one queue

Why so many less queues?

Benefits of Redesign

Queues became much more manageable

Faster throughput and redundancy due to load balancer

If one Asura Server goes down, the users don‘t know it

One login and network mount point: users login using email username and password

PlugINKSAVE (2007)

PlugINKSAVE (2007)

Original File With Ink Savings Applied

PlugINKSAVE (2007)

PlugINKSAVE (2007)

Original File With Ink Savings Applied

PlugINKSAVE (2007)

PlugINKSAVE (2007)

Original File With Ink Savings Applied

Village Voice Edition Testing – PlugINKSAVE

Compared original Ink Presets vs. Ink Savings Presets on a 64 page edition of The Village Voice

Ink Savings Based on Preset Data

Newsday Ink Spending in 2006 – $2.8M

1% = 28K

5% = 144K

10% = 288K

Etc..

Why Use PlugINKSAVE and Heavy GCR?

Save money on your ink bills

No Visual deviations from original file

Better stability and predictibility on press

Less setoff due to reduced ink on page

Less ink and water on press. Reduced drying time.

Heavy Black helps brings out image contrast and detail

DeltaE Claims – How to Verify Results

Run targets in-line on Press

One target is original

One target is processed through Ink Savings software

Compare DeltaE between targets

Original ECI Target

ECI Target via Ink Savings Software

An average DeltaE <2 won‘t be visible

An average DeltaE>5 should be checked carefully

DeltaE Claims – How to Verify Results

DeltaE Claims – How to Verify Results

Newsday‘s PlugINKSAVE Settings

Asura Wish List (2008 and Beyond) Automatic image correction – Color Cast Removal

Asura Wish List (2008 and Beyond) Automatic image correction – Color Cast Removal

Asura Wish List (2008 and Beyond) Automatic image correction – Auto Exposure Correction

Asura Wish List (2008 and Beyond) Automatic image correction – Intelligent Image Sharpening

Asura Wish List (2008 and Beyond)

Asura needs better reporting capabilities

Thank you!