NAU & KNAU An Effective Public – Private Partnership

NAU & KNAUAn Effective Public – Private

Partnership

KNAU Coverage

KNAU Weekly Audience

64,000 Listeners

Ardrey Auditorium1450 Capacity

KNAU Weekly Audience64,000 Listeners

KNAU AudienceFlagstaff-Prescott Market

# 1 Morning Drive

# 1 Evening Drive

# 1 Age 35-64 Demographic

# 2 Overall

Flagstaff-Prescott Arbitron Market, Fall 2003, M-Su, 6a-12p, 12+

KNAU AudienceNational Rank – Market Share

1 – WPSU Penn State University, State College, PA

2 – WUOM University of Michigan, Ann Arbor, MI

3 – WVTF Virginia Tech, Charlottesville, VA

4 – KNAU Northern Arizona University, Flagstaff-Prescott, AZ

5 – WFSU Florida State University, Tallahassee, FL

Arbitron Fall 2003 835 stations ranked by Radio Research Consortium

KNAU Creates Goodwill for NAU

KNAU is a valuable and positive asset of

Northern Arizona University

94% Agree

2% Disagree

4% No opinion

82% Agree Strongly

FMR Associated survey March 2003 of 400 person sampling in Prescott, Show Low and Page

NAU Support Leveraged

KNAU raises three additional dollars for every dollar NAU invests in KNAU

In FY03 KNAU’s State Appropriation of $387,000 was leveraged to $1.6 million cash

Underwriting Revenue

62,750

105,468

176,270

267,158

365,023

462,816

536,085

284,579

0

100,000

200,000

300,000

400,000

500,000

600,000

1997 1998 1999 2000 2001 2002 2003 2004

Membership Revenue

$313,989

$330,700

$357,056

$364,181

$415,524

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

$450,000

1999 2000 2001 2002 2003

KNAU Less Dependent on NAUState Appropriation As Percent of Total Revenue

48.6%

32.7%28.4%

22.9%19.1%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

1999 2000 2001 2002 2003

KNAU Today

Native Partnerships

FCC applications pending

Best of Flagstaff

Financial challenges

64,000 weekly audienceX

9 hrs time spent listening per weekX

52 weeks per year=

30 million listener hours per year

$387,000

30 million listener hours=

1 cent per listener hour

KNAU

Is a model public-private partnershipCreates widespread goodwill for NAUIs cost effective outreach