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NAU & KNAUAn Effective Public – Private
Partnership
KNAU Coverage
KNAU Weekly Audience
64,000 Listeners
Ardrey Auditorium1450 Capacity
KNAU Weekly Audience64,000 Listeners
KNAU AudienceFlagstaff-Prescott Market
# 1 Morning Drive
# 1 Evening Drive
# 1 Age 35-64 Demographic
# 2 Overall
Flagstaff-Prescott Arbitron Market, Fall 2003, M-Su, 6a-12p, 12+
KNAU AudienceNational Rank – Market Share
1 – WPSU Penn State University, State College, PA
2 – WUOM University of Michigan, Ann Arbor, MI
3 – WVTF Virginia Tech, Charlottesville, VA
4 – KNAU Northern Arizona University, Flagstaff-Prescott, AZ
5 – WFSU Florida State University, Tallahassee, FL
Arbitron Fall 2003 835 stations ranked by Radio Research Consortium
KNAU Creates Goodwill for NAU
KNAU is a valuable and positive asset of
Northern Arizona University
94% Agree
2% Disagree
4% No opinion
82% Agree Strongly
FMR Associated survey March 2003 of 400 person sampling in Prescott, Show Low and Page
NAU Support Leveraged
KNAU raises three additional dollars for every dollar NAU invests in KNAU
In FY03 KNAU’s State Appropriation of $387,000 was leveraged to $1.6 million cash
Underwriting Revenue
62,750
105,468
176,270
267,158
365,023
462,816
536,085
284,579
0
100,000
200,000
300,000
400,000
500,000
600,000
1997 1998 1999 2000 2001 2002 2003 2004
Membership Revenue
$313,989
$330,700
$357,056
$364,181
$415,524
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
1999 2000 2001 2002 2003
KNAU Less Dependent on NAUState Appropriation As Percent of Total Revenue
48.6%
32.7%28.4%
22.9%19.1%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
1999 2000 2001 2002 2003
KNAU Today
Native Partnerships
FCC applications pending
Best of Flagstaff
Financial challenges
64,000 weekly audienceX
9 hrs time spent listening per weekX
52 weeks per year=
30 million listener hours per year
$387,000
30 million listener hours=
1 cent per listener hour
KNAU
Is a model public-private partnershipCreates widespread goodwill for NAUIs cost effective outreach