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MUSIC VIDEO PRODUCTION
GENRE, CODES AND CONVENTIONS
There are 3 main types of music video: Performance, narrative and conceptual.
Performance Music Video
Narrative Music Video
Concept Music Video
Sub Genres of these types are:
Lyric, Live, Montage, Animation, Pastiche, Fan Made, Abstract, Parody, and Theme
Based.
Lyric Video
Montage Video
Animation Music Video
Pastiche Music Video
http://www.youtube.com/watch?v=aTwgqIQlqJY
Fan Made Music Video
Abstract Music Video
Parody Music Video
Theme Music Video
Codes and Conventions
The Different Techniques and Meaning in a Video
Digetic and Non-Digetic Sound, Style and Pace of Editing, Genre
Symbolic Presentation of Meaning
Camera Shots
Music videos as with an form of film or television medium employ a variety of camera shots to relate with the
audience and convey certain feelings and ideas to the viewer.
Camera AnglesAlong with camera shots the angle of the camera is also
very important in music videos. It helps to convey meanings and feelings attached to the images the
audience is seeing.
Sound
There are two types of sound:Digetic is where the sound is part of what we are seeing
(e.g. a radio or speaking within)Non-Digetic is where the sound is added afterwards (e.g.
the song)
Sound Parallel
This is when the video reflects the song: e.g. if the song is slow, the video is slow paced.
Mise-en-scene
An expression used to describe the design aspects of a theatre or film production, which essentially means "visual
theme" or "telling a story“.
Lighting, Props, Costume, Hair & Make-up, Location, Colour etc.
http://www.youtube.com/watch?v=yCd1vXsvkV4
http://www.youtube.com/watch?v=aSLZFdqwh7E
http://www.youtube.com/watch?v=-_qMagfZtv8
http://www.youtube.com/watch?v=Ppoo1EJ-Vrc
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