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Tutorial 6
Market research and strategy formulation
1. Define `market research’.
2. Discuss the usage of marketing research to entrepreneurs.
3. Explain how entrepreneurs can segment the target market.
4. Identify key questions of `market research’.
5, List the steps in market research process.
PREPARED BY : NORHANIZA ABDUL LATIFF
FEBE 2015/2016
MPU-3232 ENTREPRENEURSHIP
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