Tutorial 6

Market research and strategy formulation

1. Define `market research’.

2. Discuss the usage of marketing research to entrepreneurs.

3. Explain how entrepreneurs can segment the target market.

4. Identify key questions of `market research’.

5, List the steps in market research process.

PREPARED BY : NORHANIZA ABDUL LATIFF

FEBE 2015/2016

MPU-3232 ENTREPRENEURSHIP