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Motivating Registered Non-Voting Bexar County Women to Vote in 2020
Updated Feb 18, 2020
SUA Data Mining Strategy
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Use Voter Activation Network (VAN) to create a high-potential target list:• Women• Registered but non-voting for four
past elections• In a home with at least 2 other voters• All ages• All ethnicities• With a high “Democrat/Liberal-
Leaning” score
Backup Slide #1
Motivating Registered Non-Voting Bexar County Women to Vote in 2020
Updated Feb 18, 2020
SUA Post Card Strategy
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Send 3 Post Cards via US Mail• 1 month before election day• 2 weeks before election day• A few days before election day
Post card messages:• remind women of battles fought
by women for women’s rights, • urge them to continue the fight
for rights by voting• give practical information on the
voting process
Backup Slide #2
Motivating Registered Non-Voting Bexar County Women to Vote in 2020
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Backup Slide #3
Mailer Card #1 front and back
Motivating Registered Non-Voting Bexar County Women to Vote in 2020
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Backup Slide #4
Mailer Card #2 front and back
Motivating Registered Non-Voting Bexar County Women to Vote in 2020
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Backup Slide #5
Mailer Card #3 front and back
Motivating Registered Non-Voting Bexar County Women to Vote in 2020
Updated Feb 18, 2020
SUA Social Media Strategy
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18 Social Media platforms commonly used by all different age groups including Facebook in 2020.
700,000 images starting in September through early voting and election day.
Backup Slide #6
Motivating Registered Non-Voting Bexar County Women to Vote in 2020
Updated Feb 18, 2020
SUA Phone Bank Strategy
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A professional phone bank team.
Two calls per potential voter.
Short scripts with practical GOTV info-- dates, location, IDs required, etc.
Backup Slide #7
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