Motivating Registered Non-Voting Bexar County Women to Vote in 2020

Updated Feb 18, 2020

SUA Data Mining Strategy

1

Use Voter Activation Network (VAN) to create a high-potential target list:• Women• Registered but non-voting for four

past elections• In a home with at least 2 other voters• All ages• All ethnicities• With a high “Democrat/Liberal-

Leaning” score

Backup Slide #1

Motivating Registered Non-Voting Bexar County Women to Vote in 2020

Updated Feb 18, 2020

SUA Post Card Strategy

2

Send 3 Post Cards via US Mail• 1 month before election day• 2 weeks before election day• A few days before election day

Post card messages:• remind women of battles fought

by women for women’s rights, • urge them to continue the fight

for rights by voting• give practical information on the

voting process

Backup Slide #2

Motivating Registered Non-Voting Bexar County Women to Vote in 2020

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Backup Slide #3

Mailer Card #1 front and back

Motivating Registered Non-Voting Bexar County Women to Vote in 2020

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Backup Slide #4

Mailer Card #2 front and back

Motivating Registered Non-Voting Bexar County Women to Vote in 2020

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Backup Slide #5

Mailer Card #3 front and back

Motivating Registered Non-Voting Bexar County Women to Vote in 2020

Updated Feb 18, 2020

SUA Social Media Strategy

6

18 Social Media platforms commonly used by all different age groups including Facebook in 2020.

700,000 images starting in September through early voting and election day.

Backup Slide #6

Motivating Registered Non-Voting Bexar County Women to Vote in 2020

Updated Feb 18, 2020

SUA Phone Bank Strategy

7

A professional phone bank team.

Two calls per potential voter.

Short scripts with practical GOTV info-- dates, location, IDs required, etc.

Backup Slide #7