Montreal novotel social media workshop

Social Media WorkshopNovotel North America

February 2011

The Rules

•No clue how to start

Why Many Hotels Don’t Do Social Media

•No clue how to start

•No budget

Why Many Hotels Don’t Do Social Media

•No clue how to start

•No budget

•Tried But Failed

Why Many Hotels Don’t Do Social Media

•No clue how to start

•No budget

•Tried it but failed

•Part of chain with a no-

social media policy

Why Many Hotels Don’t Do Social Media

So Why is Everyone So Excited?

Conversation vs. a Broadcast

The Benefits of Social Media

600 million registered users

175 million users

Delivering 2B streams/day,

80 million members

Just the Facts, Ma’am

17 million Facebook members

3 million Twitter users

17 million YouTube users

57% of online Canadians use social networks at least once a month; 82% of Gen Y consumers use social networks each month

17 Million Canadians…..….are in the workforce

….have a pension plan

….own life insurance

….have access to recycling

….use wireless services

….have a passport

….filed their taxes online in 2008

Strongest growth

The Five Myths of Social Media

Social Media is….

Takes time, money and resources

Social media is….

A Lot of Work

Social media is about the tools

Even the best tools have no value without clear goals.

Social media is a standalone activity

It should be integrated into marketing and sales activities

Social Media is All About the Numbers

Size Doesn’t Matter

Measuring ROI is Difficult

ROI depends on how you define investment

Getting Started

Social Media in Four Steps

Strategy

Tactics

- Insight and information- Domain expertise- Powerful Content “engine” - Google

Why Blog?

Define Your Strategic Priorities

Create an editorial schedule

Cross Pollinate

Variety is the Spice of Life

Exercise

The OPP gave Gumball 3000 rally drivers something to chew on this week.

At least one of the rally vehicles, a 2009 Dodge Charger, was impounded by Northumberland OPP for allegedly going 179 km/h.

The same car was stopped hours earlier by the OPP for doing more than 140 km/h.

“Cops chew up Gumball rally speeders”

Number of Twitter users: 175 million

Number of Twitter users: 175 million

Number of tweets sent in 2010:

Number of Twitter users: 175 million

Number of tweets sent in 2010: 25 billion

• Easy and quick• Real-time conversations• Multiple purposes

Why Twitter?

Why YouTube/Video?

- People love videos

- Google loves videos

- Videos have multiple purposes

- Entertain, Educate, Engage

Canadians Love Watching Videos

Smell Like a Monster

700 Billion

30 Billion

Facebook Users (Globally)

The Benefits

Build Community

Deliver Engaging Content

Life Beyond Facebook

- Visibility- Improved connected-ness- Research tool- Recruitment/Job Searches- Business Development/Sales- Expanded digital footprint

Why LinkedIn?

Your Profile

Exercise

LBS, Anyone?

What Hotels Are Using Social Media?

Exercise