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Manual of functions for the OGX Marketing Director of AIESEC Uninorte
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OGX Marketing Director
Manual of Functions
Job Description The OGX Marketing Director, will be the person in charge for the whole recruitment campaign of EPs, managing different campaigns such as BTL, Social Media, Media Plan, and will have the tracking of the whole activities of OGX in order of generate a market analysis and incrementate the effectiveness of the processes. You will develop yourself in a really professional way, being the responsible of the biggest promotional campaigns in the history of AIESEC Uninorte, design skill, time management, team management, creativity, innovation, and the opportunity to crate and administrate the biggest promotional Campaign of AIESEC in Colombia
Area
Position Name
Report to
Timeframe: January 9 – June 30 2012
Hours: 15/ week
Marketing
OGX Marketing Director
LCVP Marketing
Main Functions
AIESEC UNINORTE Manual of Functions
Competency Required
Evidence of competencies required
Poor Evidence Regular
Evidence
Strong
Evidence
Social Responsibility
Entrepreneurial Outlook
Global Mindset
Emotional Intelligence
Proactive Learning
Leadership Competencies
1 Promotion for OGCDP Summer
2 Promotion for OGIP MT
3 Execution of both campaigns
4 Segmentation and Market Research for OGX
5 Tracking of Sales Plan for OGX
6 GCP Generator
Critical Success Factors 1 # of Promotion Activities
2 # of applicants
3 # Apparitions on University Media
4 # of Programs Segmented
5 # of GCPs Generated
Technical Competencies/Skills
required Basic Average Good Excellent
Team Management
Assertiveness
Training Skills
Performance Management
Listening Skills
Decision Making
Project Management
Time Management
Meeting Facilitation
Conflict Management
Soft Skills
Listening Reading Speaking Writing
Good Good Good Excellent
English Level
Specific Knowledge Software
AIESEC Way
AIESEC 2015
EB 2012 – Strategic Framework
AIESEC as a system
Global Competency Model
Local Compendium
Marketing Basic Knowledge
(Marketing Mix, Marketing
Processes)
Microsoft Office:
(Word, PowerPoint, Excel, Access)
Myaiesec.net
Movie Maker
Social Networks
Photoshop, Ilustrator
Knowledge
Approved by
Position
Publication Day December 27th, 2011 Occupation Day January 9th, 2012
Leonardo Solórzano
LCVP Marketing
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