OGX Marketing Director

Manual of Functions

Job Description The OGX Marketing Director, will be the person in charge for the whole recruitment campaign of EPs, managing different campaigns such as BTL, Social Media, Media Plan, and will have the tracking of the whole activities of OGX in order of generate a market analysis and incrementate the effectiveness of the processes. You will develop yourself in a really professional way, being the responsible of the biggest promotional campaigns in the history of AIESEC Uninorte, design skill, time management, team management, creativity, innovation, and the opportunity to crate and administrate the biggest promotional Campaign of AIESEC in Colombia

Area

Position Name

Report to

Timeframe: January 9 – June 30 2012

Hours: 15/ week

Marketing

OGX Marketing Director

LCVP Marketing

Main Functions

AIESEC UNINORTE Manual of Functions

Competency Required

Evidence of competencies required

Poor Evidence Regular

Evidence

Strong

Evidence

Social Responsibility

Entrepreneurial Outlook

Global Mindset

Emotional Intelligence

Proactive Learning

Leadership Competencies

1 Promotion for OGCDP Summer

2 Promotion for OGIP MT

3 Execution of both campaigns

4 Segmentation and Market Research for OGX

5 Tracking of Sales Plan for OGX

6 GCP Generator

Critical Success Factors 1 # of Promotion Activities

2 # of applicants

3 # Apparitions on University Media

4 # of Programs Segmented

5 # of GCPs Generated

Technical Competencies/Skills

required Basic Average Good Excellent

Team Management

Assertiveness

Training Skills

Performance Management

Listening Skills

Decision Making

Project Management

Time Management

Meeting Facilitation

Conflict Management

Soft Skills

Listening Reading Speaking Writing

Good Good Good Excellent

English Level

Specific Knowledge Software

AIESEC Way

AIESEC 2015

EB 2012 – Strategic Framework

AIESEC as a system

Global Competency Model

Local Compendium

Marketing Basic Knowledge

(Marketing Mix, Marketing

Processes)

Microsoft Office:

(Word, PowerPoint, Excel, Access)

Myaiesec.net

Movie Maker

Social Networks

Photoshop, Ilustrator

Knowledge

Approved by

Position

Publication Day December 27th, 2011 Occupation Day January 9th, 2012

Leonardo Solórzano

LCVP Marketing