Mobile Advertising There is something going on

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Mobile Advertising There is something going on ....

Strictly Confidential, © by Out There Media GmbH

Strictly Confidential, © by Out There Media GmbH

• 2000 Razorfish• 2002 Vizzavi• 2003 Vodafone live!• 2007 Vodafone MediaSolutions!• 2010 Out There Media

BVDW – Section Mobile – German Chapter of MMA• 2007 Project Manager Audience & Reach• 2007 Head of Mobile Marketing • 2008 Board of MAC – Mobile Advertising Circle

Board Member of M.LOVE

ROADMAP TO MOBILE

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ADVERTISING TODAY: WHERE MOST OF $’s GO…

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ADVERTISING TODAY: WHERE MOST OF $’s GO…

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…AND THERE ARE GOOD REASONS WHY…

There is a comfort zone built around these media…they are tried and

tested!

Planners and Buyers understand them…their value, what to expect & therefore they can’t make a mistake!

However all of these media only allow the brand to be found by the

audience…

…isn't it about time we found a way to engage the audience directly?

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…BECAUSE THE AUDIENCE IS CHANGING…

…and with all of these media, you can put your brand where you think your

audience might be…

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…but isn't it about time we found a way to engage directly and stick with

them wherever they go?

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Effortless style by Brylcreem! Tell us how you wear your hair to get a fuss free styling tip. 1.Smart 2.Messy

3.Somewhere in between? Reply 1/2/3

Reply 3

YES IT IS, BUT NOT QUITE LIKE THAT…

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MOBILE ADVERTISING FORECASTS VARY!

Strategy Analytics: - includes all internet browsing via mobile handsets- excludes SMS revenues not generated by internet

based alerts

Juniper: - excludes all handset browsing to websites that are not mobile specific

Note: Currency in $ as this is the original currency for these forecasts.

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Page 11 |09.09.09 | Mobile Marketing Forum

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Get upRadioTV

NewspaperMobile

Way to workRadio

NewspaperMobile

At WorkInternetMobile

After WorkMagazins

NewspaperRadio

Mobile

At HomeTV

InternetMagazinsMobile

Morning Forenoon Afternoon Evening

INFORMATIONNEWS

ENTERTAINMENT

Sources: Asahi shinbrun, Paperview Group, PubliGroup

Mobile is within arm’s reach 80% of the day!

MOBILE AS A MASS MEDIA

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THE APP EXPLOSION

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BMW Z4: 1million downloads within a few weeks

BRANDED APPS

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BRANDED APPS

Coke: 1million downloads within a few weeks

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Strictly Confidential, © by Out There Media GmbH

Strictly Confidential, © by Out There Media GmbH