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Mobile Advertising There is something going on . 2000 Razorfish 2002 Vizzavi 2003 Vodafone live! 2007 Vodafone MediaSolutions! 2010 Out There Media BVDW – Section Mobile – German Chapter of MMA 2007 Project Manager Audience & Reach 2007 Head of Mobile Marketing - PowerPoint PPT Presentation
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Strictly Confidential, © by Out There Media GmbH
Mobile Advertising There is something going on ....
Strictly Confidential, © by Out There Media GmbH
Strictly Confidential, © by Out There Media GmbH
• 2000 Razorfish• 2002 Vizzavi• 2003 Vodafone live!• 2007 Vodafone MediaSolutions!• 2010 Out There Media
BVDW – Section Mobile – German Chapter of MMA• 2007 Project Manager Audience & Reach• 2007 Head of Mobile Marketing • 2008 Board of MAC – Mobile Advertising Circle
Board Member of M.LOVE
ROADMAP TO MOBILE
Strictly Confidential, © by Out There Media GmbH
ADVERTISING TODAY: WHERE MOST OF $’s GO…
Strictly Confidential, © by Out There Media GmbH
ADVERTISING TODAY: WHERE MOST OF $’s GO…
Strictly Confidential, © by Out There Media GmbH
…AND THERE ARE GOOD REASONS WHY…
There is a comfort zone built around these media…they are tried and
tested!
Planners and Buyers understand them…their value, what to expect & therefore they can’t make a mistake!
However all of these media only allow the brand to be found by the
audience…
…isn't it about time we found a way to engage the audience directly?
Strictly Confidential, © by Out There Media GmbH
…BECAUSE THE AUDIENCE IS CHANGING…
…and with all of these media, you can put your brand where you think your
audience might be…
Strictly Confidential, © by Out There Media GmbH
…but isn't it about time we found a way to engage directly and stick with
them wherever they go?
Strictly Confidential, © by Out There Media GmbH
Effortless style by Brylcreem! Tell us how you wear your hair to get a fuss free styling tip. 1.Smart 2.Messy
3.Somewhere in between? Reply 1/2/3
Reply 3
YES IT IS, BUT NOT QUITE LIKE THAT…
Strictly Confidential, © by Out There Media GmbH
MOBILE ADVERTISING FORECASTS VARY!
Strategy Analytics: - includes all internet browsing via mobile handsets- excludes SMS revenues not generated by internet
based alerts
Juniper: - excludes all handset browsing to websites that are not mobile specific
Note: Currency in $ as this is the original currency for these forecasts.
Strictly Confidential, © by Out There Media GmbH
Page 11 |09.09.09 | Mobile Marketing Forum
Strictly Confidential, © by Out There Media GmbH
Get upRadioTV
NewspaperMobile
Way to workRadio
NewspaperMobile
At WorkInternetMobile
After WorkMagazins
NewspaperRadio
Mobile
At HomeTV
InternetMagazinsMobile
Morning Forenoon Afternoon Evening
INFORMATIONNEWS
ENTERTAINMENT
Sources: Asahi shinbrun, Paperview Group, PubliGroup
Mobile is within arm’s reach 80% of the day!
MOBILE AS A MASS MEDIA
Strictly Confidential, © by Out There Media GmbH
Strictly Confidential, © by Out There Media GmbH
THE APP EXPLOSION
Strictly Confidential, © by Out There Media GmbH
BMW Z4: 1million downloads within a few weeks
BRANDED APPS
Strictly Confidential, © by Out There Media GmbH
BRANDED APPS
Coke: 1million downloads within a few weeks
Strictly Confidential, © by Out There Media GmbH
Strictly Confidential, © by Out There Media GmbH
Strictly Confidential, © by Out There Media GmbH
