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Today is another perfect day, to defy the worlds naysayers.Today, we will think bigger than our size.Today, we will refuse to accept limitations.Today, we will not be held back by the past.Today, we will focus on the future and never, ever blink.Today, we will break down another barrier.Scoff at another convention.
And use alternative thinkingTo solve another previously unsolvable problem.Today, we will accomplish something astounding.
And in the process, change someones life for the better.Today, Mahindra will set an example for the world.With boldness.With confidence.With relentless optimism.Good afternoon .Today is another perfect dayTo Rise.
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Introduction
MAHINDRA BUILDS THREE THINGS:PRODUCTS, SERVICES, ANDPOSSIBILITIES.
Mahindra & Mahindra is a major automobilemanufacturer of utility vehicles, passenger cars,
pickups, commercial vehicles, and two wheelers.
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Behind the broad reach of our activities is asingle goal: to enable
The Mahindra Group comprises ten business sectorsAftermarket,
Automotive & Farm Equipment, Defense Systems, Financial Services,Hospitality, Information Technology, Real Estate & Infrastructure, Systech,Two Wheelers and Mahindra Partnerswith a presence in 18 industries.
Aftermarket Agribusiness Automotive Components
Construction Equipment Consulting Services Defense Energy
Farm Equipment Finance & Insurance Industrial Equipment
Information Technology Leisure & Hospitality Logistics
Real Estate Retail Two Wheelers
Key Areas
http://www.mahindra.com/What-We-Do/Aftermarkethttp://www.mahindra.com/What-We-Do/Agribusinesshttp://www.mahindra.com/What-We-Do/Automotivehttp://www.mahindra.com/What-We-Do/Componentshttp://www.mahindra.com/What-We-Do/Construction-Equipmenthttp://www.mahindra.com/What-We-Do/Consulting-Serviceshttp://www.mahindra.com/What-We-Do/Defensehttp://www.mahindra.com/What-We-Do/Energyhttp://www.mahindra.com/What-We-Do/Farm-Equipmenthttp://www.mahindra.com/What-We-Do/Finance-and-Insurancehttp://www.mahindra.com/What-We-Do/Industrial-Equipmenthttp://www.mahindra.com/What-We-Do/Information-Technologyhttp://www.mahindra.com/What-We-Do/Leisure-and-Hospitalityhttp://www.mahindra.com/What-We-Do/Logisticshttp://www.mahindra.com/What-We-Do/Real-Estatehttp://www.mahindra.com/What-We-Do/Retailhttp://www.mahindra.com/What-We-Do/Two-Wheelershttp://www.mahindra.com/What-We-Do/Two-Wheelershttp://www.mahindra.com/What-We-Do/Retailhttp://www.mahindra.com/What-We-Do/Real-Estatehttp://www.mahindra.com/What-We-Do/Logisticshttp://www.mahindra.com/What-We-Do/Leisure-and-Hospitalityhttp://www.mahindra.com/What-We-Do/Information-Technologyhttp://www.mahindra.com/What-We-Do/Industrial-Equipmenthttp://www.mahindra.com/What-We-Do/Finance-and-Insurancehttp://www.mahindra.com/What-We-Do/Farm-Equipmenthttp://www.mahindra.com/What-We-Do/Energyhttp://www.mahindra.com/What-We-Do/Defensehttp://www.mahindra.com/What-We-Do/Consulting-Serviceshttp://www.mahindra.com/What-We-Do/Construction-Equipmenthttp://www.mahindra.com/What-We-Do/Componentshttp://www.mahindra.com/What-We-Do/Automotivehttp://www.mahindra.com/What-We-Do/Agribusinesshttp://www.mahindra.com/What-We-Do/Aftermarket8/3/2019 M&Mnal Presn
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Our brands
BRANDSMahindra builds three things: products,
services, and possibilities.
DRIVING POSITIVECHANGERise by shaping destinies.
ALTERNATIVE THINKINGRise with your ingenuity.
ACCEPTING NO
LIMITSRise by daring todisturb the universe.
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History
Started in 1945 steel trading company
1945 Entered automobile manufacture launch of Willys Jeep in India
1947 changed to Mahindra & Mahindra fromMahindra & Mohammad
Entered LCV & Agriculture tractors
From humble beginnings to a globalpresence, Mahindra journey has beenmore than 65 years in the making.
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KESHUB MAHINDRAChairman Mahindra & Mahindra
ANAND MAHINDRAVice Chairman & Managing DirectorMahindra & Mahindra
The Mahindra family, represented by chairman Keshub and nephew Anand, who is vicechairman & managing director, hold under 20% in flagship Mahindra & Mahindra (M&M).The total promoter holding stands at 26.47 % but that includes 8.98% held by a trust.The trust was created three years ago to house M&M shares that would have beenotherwise extinguished due to a merger of two M&M subsidiaries with the parentcompany. The Mahindra Benefit Trust cannot hold these shares in perpetuity; it will have
to sell them.
P
R
O
M
O
T
E
RS
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Commercial Vehicles
AlfaGioMahindra Navistar TrucksBolero Maxi TruckGenio
LoadkingMaxximoTourister Buses
Personal Vehicles
BoleroREVA Electric CarsScorpioThar
VeritoXylo
ActyonActyon SportsChairman WKorandoKyronRexton IIRodius
AUTOMOTIVENo matter where youre going, Mahindra
can take you there
Key Products
http://www.mahindra.com/What-We-Do/Automotive/Products/Giohttp://www.mahindra.com/What-We-Do/Automotive/Products/Giohttp://www.mahindra.com/What-We-Do/Automotive/Products/Mahindra-Navistar-Truckshttp://www.mahindra.com/What-We-Do/Automotive/Products/Bolero-Maxi-Truckhttp://www.mahindra.com/What-We-Do/Automotive/Products/Geniohttp://www.mahindra.com/What-We-Do/Automotive/Products/Loadkinghttp://www.mahindra.com/What-We-Do/Automotive/Products/Maxximohttp://www.mahindra.com/What-We-Do/Automotive/Products/Tourister-Buseshttp://www.mahindra.com/What-We-Do/Automotive/Products/Tourister-Buseshttp://www.mahindra.com/What-We-Do/Automotive/Products/Tourister-Buseshttp://www.mahindra.com/What-We-Do/Automotive/Products/Tourister-Buseshttp://www.mahindra.com/What-We-Do/Automotive/Products/Maxximohttp://www.mahindra.com/What-We-Do/Automotive/Products/Loadkinghttp://www.mahindra.com/What-We-Do/Automotive/Products/Geniohttp://www.mahindra.com/What-We-Do/Automotive/Products/Bolero-Maxi-Truckhttp://www.mahindra.com/What-We-Do/Automotive/Products/Mahindra-Navistar-Truckshttp://www.mahindra.com/What-We-Do/Automotive/Products/Giohttp://www.mahindra.com/What-We-Do/Automotive/Products/Gio8/3/2019 M&Mnal Presn
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products
Key Products
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Key Global Markets
NORTH AMERICA
Since the entry of tractor company, Mahindra USA, into the US market in
1994, achieved a 97 percent customer satisfaction rate. Also sell planes to theCivil Air Patrol, an auxiliary arm of the US Air Force, through the subsidiaryGippsland Aeronautics.
Key IT services provider to many industry leaders :- Exxon Mobil, Shell,Motorola, Nike, Palm, and LSI Logic. (operate from Bristlecone, headquartered
in Silicon Valley)
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Key Global Markets
SOUTH AMERICA
Mahindra Reva electric microcars on roads through Central and South America alongwith a range of diesel Mahindra vehicles. Rakshak armored vehicles sold to the govt
of Guyana
The products for rural and agricultural areas are designed for high performance inlocal conditions. The tractors for farmers in Chile and Brazil are calibrated for localtopography and farming functions, and Powerol diesel generators ensureuninterrupted power supplies in areas with unreliable electric grids.
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Key Global Markets
EUROPE
Electric cars
Mahindra Ugine Steel Co manufacture a range of high quality parts foroutstanding European companies including Volvo, Scania, Land Rover,Daimler, and Renault, to name a few. Plants across Germany, the UK, and
Italy.
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Key Global Markets
Powerol diesel generator sets are providing uninterrupted power supplies inboth the Middle East and Africa, delivering stable electricity to businesses andhomes to raise both economic vitality and living standards.
Mahindra sell Mahindra vehicles in South Africa, and Aerostaff aircraft are flyingin the Middle East. Steel company, Intertrade, maintains a key steel service
facility at Sharjah
MIDDLE EAST & AFRICA
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Key Global Markets
ASIA
Mahindra involvement in agriculture includes the distribution of freshproduce to retailers in Southeast Asia through Mahindra Shublabh Servicesand the production of tractors for use in China, Sri Lanka, Bangladesh, andNepal.
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Key Global MarketsAUSTRALIA
Aerostaff Australia :- Aerostaff builds components and assemblies for major globalOriginal Equipment Manufacturers (OEMs). Mahindra parts in iconic aircraft fromthe Boeing 737 to the Gulfstream G150 to the Lockheed-Martin F-35 Joint Strike
Fighter, the worlds most advanced fighter aircraft.
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Global Competitors
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Global Competitors & Market Shares
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
Series1
WORLD RANKING OF MANUFACTURERSYear 2010WORLD MOTOR VEHICLE PRODUCTION
OICA correspondents survey
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Key Financials
Automotive and Farm Divisions Secured bestperformance for Substantial growth in net
income by 26.60%
23,803 crores as compared to previous year of18,801.
Profit for the year Before taxation anddepreciation and interest incresed by 19.37%3,766 cr against 3,155 previous year
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Key Financials
Particulars 2011 in Cr 2010 in Cr
a) Gross Income 25,896 20,595
b) Net Income 23,803 18,801
c) Profit Before Dep/Interest,Taxation/Exceptional Item 3,766 3,155
d) Profit Before Interest,/Taxation/Execptional Item 3,352 2,784
e) Profit Before Taxation/Execptional Item 3,402 2,756
f) Profit Before Taxation 3,520 2,847
Profit for the Year 2,662 2,088
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Competitor Advantage / USP Trusted Name MAHINDRA AND MAHINDRA. They are major manufacturer of utility vehicle, passenger vehicle,pick up
,tractor etc.
Has Three assembly plants in USA Has partnership with international companies like RENAULT,International truck and engine corporation.
Its Has global presence. Easy avaibility of Finance from Mahindra Finance. Leaders in manufacturing of tractors. Have strong presence in Rural area .
Good after sale service. Low maintainence and high mileage vehicles. It is spreaded all over India and internationally (Easy avaibiliy of spare
products).
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Corporate Governance & EthicalPractice Mahindra and Mahindra believe that good corporate governance is
the foundation for shareholder returns,operationalperformance,attrating employees,client, and partners and creatingpositive impact on the lives and business they touch.
They have been rated LEVEL 1 for governance and value creationfrom CRISIL.
Their board of directors provide a kind of leadership that helpsMahindra and mahindra to contribute positively to their stakeholders prosperity ie from shareholders to employees to customer ocommunity member.
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Corporate Governance
Mr.Keshub Mahindra(Chairman)
Mr.Anand Mahindra(Vice Chairman & MD)
Mr.Bharat Doshi(Executive Director)
Directors
Dr.Ashok Ganguly Mr.Arun Dasgupta Mr.Nadir Godrej
Mr.Ravindra Kulkarni Mr.M.M.Murugappan Mr.Arun.K.Nanda Mr.DeepakParekh
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Corporate Governance & Ethical Practice
No Compromises on Ethical Business.
Work on highest standard of integrity,impartiality,equity.
Objective shall be observed in very activity that encompassesbusiness.
Business shall be conducted in keeping with the exacting standards
and code. Employee should diligently comply the above requirement and
regulation of the country in which they transact business.
Employee shall be independent in decision making.
Business decision shall be taken in a manner that support full and
open competition. Business decision must be in line with the best products andservices at the most competitive prices to company.
No employee shall be espouse to Bribe or gifts for personnel orfinancial gains.
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CSR
Through its various Corporate Social Responsibility(CSR) initiatives,the Mahindra Group is enablingentire communities to RISE.
Environment - Project Hariyali
Health - Lifeline Express Education Nanhi Kali educating girl child (23000)
Mahindra Pride School educating socially (Pune &Chennai)
Committed 1% of Profit After Tax for CSR initiatives
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Success Story Farm Equipment Sector Global tractor leadership
Tractor and Farm Mechanisation Business Creatingmileston
Mahindra Yueda (Yancheng) Tractor Company Limited (MYYTCL)was awarded the Agriculture Machinery National CustomerSatisfaction Brand by the China
In the SAARC region, Nepal and Bangladesh have been key marketsfor the Companys operations.
A fast growing Sri Lankan economy has also resulted in good tractor
sales, and over 20% market share for the Company in this market. In the Overseas market, Company registered a volume growth of
62.2% over the previous year. This growth was driven by volumegrowth in SAARC, Chile and South Africa.
Spare parts sales registering a growth of 29.5%.
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Success Story Presence in the US is broad and
longstanding
Serve South American consumers in four keyareas: automotive, defense, energy, and farmequipment.
Presence in Europe is anchored in several
industries Great potential for growth in the African andMiddle Eastern markets
Our work in Australia centers aroundaerospace, automotive, and farm equipment.
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Failures
The newly acquired Mahindra Reva is facing legal problems inAmerica. Bannon filed a law suit against The world's biggest electric car
maker, Mahindra Reva Electric Vehicle Pvt Ltd (MREV) in the UScourt on 20th December for breaching the deal.
The company failed in a law suit against them by BannonAutomotive.
The Indian auto giant Mahindra & Mahindra faced a back outfrom Global Vehicles USA recently.
Planning to introduce a wide range of pickup trucks and SUVsin the US auto industry.
Company planned to launch the vehicles three times, their launchventure delayed all the time. As a result, the company is facing legal notice for the delay from its
partner Global Vehicles for distribution and marketing.
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Research & Development
Automotive Division Engine Technology, Safety,Modern Mfg process Alternate Material & Development capabilities
Farm Division Retain Fuel Efficiency Advantage Development of mechanised solution
R & D Spend : Rs 739.25 cr which is 2.85% ofturnover
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Technology initiatives
Technology Imported Year of Import Status of Import
Development of components using alternate materials and advanced
manufacturing process 2010 In process of Absorption
Engine upgrades & Emission improvement technologies 2010 In process of Absorption
New transmissions for compact vehicles & utility vehicles 2010 In process of Absorption
Technology for NVH management 2010 Tehnology Absorbed
Electrical & Electronic technologies for safety 2010 In process of Absorption
Alternate fuel technologies 2010 In process of Absorption
New Suspension system for improved comfort 2010 In process of Absorption
Development of digital service interface 2010 In process of Absorption
Agri implements 2010 In process of Absorption
Electric Vehicle technology 2011 In process of Absorption
Advanced Engine technologies 2011 In process of Absorption
Advanced Propulsion technologies 2011 In process of Absorption
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Future Challenges
Acute shortage of manpower - people with lackof managerial and technical skills
Unfriendly business environment, conflicting
interest Huge cost of labour in the host country
Expansion of market in the host country
Mahindra driving on Ssangyongs future
Energy conservation, technological innovation
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PESTLE ANALYSIS - INDIA
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Political factorsImportanceIncreasing >Unchanged =Decreasing
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PESTLE
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PESTLE
Economical factors - PHLImportanceIncreasing >Unchanged =Decreasing
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Sociological factors - PHLImportanceIncreasing >Unchanged =Decreasing
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PESTLE
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Technological factors - PHLImportanceIncreasing >Unchanged =Decreasing
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Unchanged =Decreasing
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PESTLE
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Environmental factors - PHLImportanceIncreasing >Unchanged =Decreasing
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