MLM 18 Oct 2012

Mobile Language Learning with busuu

London, August 2012

busuu.com © 2012

What is busuu.com?

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busuu.com © 2012

Individual learning1 Community learning

Marcel

native

beginnermedium

teach

native

Susanne

beginner

teach

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+

busuu.com is an online community for language learning – we combine individual with community learning

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High quality learning content based on 150+ different audiovisual learning units

Approx. 180 hours of language learning content per language

Grammar material provided by publishers PONS & Collins – dictionary from Macmillan

Language material available in 12 languages: Spanish, German, French, English, Italian, Portuguese, Russian, Turkish, Polish, Arabic, Japanese & Chinese

Instant video-chat application for direct conversation between users

Peer-to-peer correction of writing exercises by the community

Currently, more than 30,000 texts are corrected by our users per day!

busuu.com © 2012

Open beta live with English, German, Italian, French

Angel round of business angel Johann Hansmann (300k EUR)

Key milestones of our development

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Idea generation during MBA at IE Business School2008

Private seed capital secured (300k EUR) – company founded

2009 End of beta phase - monetization of website with “Freemium” version

2010 Strategic partnership with leading publisher PONS/Collins

2011 Strategic partnership with The Guardian and Macmillan

Launch of our Italian course

Launch of our Brazilian Portuguese and Russian course

Launch of our iPhone App

Angel round of serial entrepreneur Martin Varsavsky (200k EUR) Launch of our Polish, Turkish, Arabic course

Launch of our Biz courses

2012 Launch of our Japanese, Mandarin course

Launch of our Android and iPad Apps

busuu.com © 2012

With more than 20 million users, busuu.com is the largest language learning community in the world!

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DataGrowth of community [# of users]

May 08 Jan 09 Jan 11May 09 Jan 10 May 10 Jan 12

>40,000 new users per day

>8 million visits per month

>90 million page impresssions per month

Users from over 230 countries

Age range: 14-80+ 50% female/male Ø time on the website:

18 min (!)

More than 20,000,000 users

Aug12

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More than 250,000 fans on facebook

Evelyne Weixelgarten, 67 years old, learned 5

languages on busuu.com

Many of our users have turned into huge fans of busuu.com

busuu.com © 2012

Among other awards, busuu.com was named Best Education Start-up in Europe in 2011

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Awards (selection) Press (selection)

UNESCO project in the International year of languages

Silver Lion in the International Marketing Festival in Cannes

European Language Label

CeBIT innovation award

Best Education Start-Up 2011

Stiftung Warentest:Best iPhone App to

learn English

Red Herring 100 Europe

AlwaysON Global 250 winner

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Our iPhone/iPad OS & Android OS apps have been downloaded by more than 11 million people around the world

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Apps available for 11 languages Easy learning ON THE GO Possibility to synchronize progress with online account Apps available for iPhone and Android phones (Samsung, LG, HTC, Motorola

etc…) Online Premium Members automatically get access to the whole mobile app

content

Award for Best Learning App in Germany 2011

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Downloads of iOS and Androids apps

iOSAndroid

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Overview of our course structure

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The Method behind the learning

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Useful and day to day topics Words and expressions don‘t stand alone! A sentence is nothing without the actual context! Interactive writing and instant feedback Final stage: Testing and drilling And of course the fun element where you earn busuu-berries

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The advantages of busuu.com at a glance:

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Complete flexibility – Language learning whenever and wherever

you want

Direct contact with native speaker – Interactive and highly

audiovisual online courses combined with direct interaction within

our worldwide community

Intelligent learning – Tracking of the learning progress and

adaptation of the system according to each individual user

Innovative learning solution – “Social media learning”

Contact:

Busuu Online S.L.

Eudcation Director: Oula Akiki

www.busuu.com - oula@busuu.com

Thank you!