Mkt Presentation on PVC Resin

PRESENTATION ON PVC RESIN

GROUP INTRODUCTION

Yasir Perwez , ID : 132200045

Chayan Kumer Roy , ID :132200077

Md . Ershad , ID : 103200128

Asifur Rahman , ID :132200069

OVERVIEW

Description of the Product Consideration of Competition Buyers and Target Group Perceived Value Target Segment Challenge How we take these Challenge to Achieve Implementing the Plan SWOT Analysis

PRODUCT DESCRIPTION What is Polyvinyl Chloride (PVC)?

PVC is Polyvinyl Chloride. This is a plastic that has the

following chemical formula: CH2=CHCl .

PVC can be used for tons of other applications from industrial

ware and widely used in the healthcare sector, to car spare

parts, toys factory, food packaging, raingear, etc.

CHARACTERISTICS OF “ PVC RESIN ’’

These are some of the properties that makes PVC

appropriate for several applications:

Toughness, strength Ease of blending, ease of processing Flame resistant and fire prevention properties rigid or flexible, etc.. Excellent electrical insulation properties. This makes it ideal

to be use in cables. Resistance to grease, oil and chemicals PVC is chemically stable and does not de-polymerize Density: 1.32-1.42 g/cc

Some of finished goods made

from “ PVC RESIN ’’

Why have we chosen this product for our

presentation?

REASONS FOR CHOOSING “ PVC RESIN ’’

Having desire among customers in Bangladesh to get this product

Having the affordability of purchasing the product

Being the only “ ONE ’’ in the existing market of our country

Carrying the best standard made from virgin

CHARACTERISTICS OF OUR “ PVC RESIN ’’

Having strong conduct ability

Having the more brightness than other

Made from virgin material

Having the high fire resistance power

Consideration of Competition

Competing brand

Ali Co . Khandakar Co.

TPC ROY

Brand position

2nd 3rd 1st 4th

Physical shape

Unit cost 130/kg 135/kg 105/ kg 70/kg

Price position 3rd 4th 2nd 1st reasonably

Packaging Sack based Sack based Sack based Sack based

Distribution Intermediaries

Intermediaries

Importer Direct Consumer

Advertising Print media Man to man Online Electronic media , Print

media , man to man and agency .

POSITION IN MARKET Qualitative

Starting competition from 4th sales position based on the current market situation

Buyers and Target Group  

Selling to the factory only .

Satisfying the needs of direct consumers

Trying to avoid the intermediaries .

Perceived value

PERCEIVED VALUES

Sl No Brand Attributes

01 TPC very known foreign brand , high quality , different shapes .

02 Ali Co. Known and local brand , sub standard quality .different shapes

03 Khandakar Co. Known and local brand , sub standard quality

04 ROY Local brand , high quality from virgin , best price , standard shapes

TARGET SEGMENT

Usual Group   we will divide our marketing people into 3 teams to

market our resin .

1st team for large scale consumers (500 ton to above ) 2nd team for medium scale consumers (100 ton 500 ton ) 3rd team for small scale and for potential consumer (0 to

100 ton )

Purpose of segmentation As a new product launcher , we will to attract to reach to the

direct consumers . We want to be sure that each factory who use this type of resin knows us at least that we are the manufacturer of resin

CHALLENGES

Though we will have the best quality and best price we think we will face some challenges as

Making awareness among the consumers

CHALLENGES

Though we will have the best quality and best price we think we will face some challenges as

Making awareness among the consumers

Fluctuation in price of finished goods

CHALLENGES

Though we will have the best quality and best price we think we will face some challenges as

Making awareness among the consumers

Fluctuation in price of finished goods

Production of large volume in a short period

CHALLENGES

Though we will have the best quality and best price we think we will face some challenges as

Making awareness among the consumers

Fluctuation in price of finished goods

Production of large volume in a short period

Participating in the market share

CHALLENGES

Though we will have the best quality and best price we think we will face some challenges as

Making awareness among the consumers

Fluctuation in price of finished goods

Production of large volume in a short period

Participating in the market share

Maintaining the quality

How we take these challenges to achieve

INITIATIVES FOR THE CHALLENGES

For large scale consumers (500 ton to above )

Making list of all factory with detailed contact information

INITIATIVES FOR THE CHALLENGES

For large scale consumers (500 ton to above )

Making list of all factory with detailed contact information

Giving the bulk discount to them

INITIATIVES FOR THE CHALLENGES

For large scale consumers (500 ton to above )

Making list of all factory with detailed contact information

Giving the bulk discount to them

Giving the different sales promotion offer which will be only for them

INITIATIVES FOR THE CHALLENGES

For large scale consumers (500 ton to above )

Making list of all factory with detailed contact information

Giving the bulk discount to them

Giving the different sales promotion offer which will be only for them

Inspiring the machine man by giving gift of these factory .

INITIATIVES FOR THE CHALLENGES

For large scale consumers (500 ton to above )

Making list of all factory with detailed contact information

Giving the bulk discount to them

Giving the different sales promotion offer which will be only for them

Inspiring the machine man by giving gift of these factory .

Giving free delivery to them .

INITIATIVES FOR THE CHALLENGES

For medium scale consumers ( 100 ton to 500 )

Giving them the opportunity to test our product free

INITIATIVES FOR THE CHALLENGES

For medium scale consumers ( 100 ton to 500 )

Giving them the opportunity to test our product free

Arranging seminar in the association and inviting the related factories owner

INITIATIVES FOR THE CHALLENGES

For medium scale consumers ( 100 ton to 500 )

Giving them the opportunity to test our product free

Arranging seminar in the association and inviting the related factories owner

Arranging free lab test for all factories

INITIATIVES FOR THE CHALLENGES

For medium scale consumers ( 100 ton to 500 )

Giving them the opportunity to test our product free

Arranging seminar in the association and inviting the related factories owner

Arranging free lab test for all factories

Giving promotions and facilities like transportation to the dealers

INITIATIVES FOR THE CHALLENGES

For small scale consumers ( 0 to 100 )

Arranging seminar and conference about the benefits of the use of best resin

INITIATIVES FOR THE CHALLENGES

For small scale consumers ( 0 to 100 )

Arranging seminar and conference about the benefits of the use of best resin

Giving the advice of the potential customer about setting up plant of using resin related to technical site.

INITIATIVES FOR THE CHALLENGES

For small scale consumers ( 0 to 100 )

Arranging seminar and conference about the benefits of the use of best resin

Giving the advice of the potential customer about setting up plant of using resin related to technical site.

Inspiring the young entrepreneur to use the best resin and avoid the risk of failure in business.

Implementing the Plan

MARKETING MIX

ACTIONS FOR IMPLEMENTING THE PLAN

For the proper implementation of the plan , two different phases are going to be implemented one after another within this year of 2015 .

1st phase ( May 1st to August 30th ) 

ACTIONS FOR IMPLEMENTING THE PLAN

For the proper implementation of the plan , two different phases are going to be implemented one after another within this year of 2015 .

1st phase ( May 1st to August 30th ) 

Arranging the seminar in different associations related resin industry and announcing about the launching our product .

ACTIONS FOR IMPLEMENTING THE PLAN

For the proper implementation of the plan , two different phases are going to be implemented one after another within this year of 2015 .

1st phase ( May 1st to August 30th ) 

Arranging the seminar in different associations related resin industry and announcing about the launching our product .

Sponsoring the cultural ceremony in the picnic arranged by resin manufacturer association

ACTIONS FOR IMPLEMENTING THE PLAN

For the proper implementation of the plan , two different phases are going to be implemented one after another within this year of 2015 .

1st phase ( May 1st to August 30th ) 

Arranging the seminar in different associations related resin industry and announcing about the launching our product .

Sponsoring the cultural ceremony in the picnic arranged by resin manufacturer association

Making the delivery van decorated with the picture of the product and the company logo .

ACTIONS FOR IMPLEMENTING THE PLAN

Advertising the product through radio , TV and newspaper (this initiative is our plus point)

ACTIONS FOR IMPLEMENTING THE PLAN

Advertising the product through radio , TV and newspaper (this initiative is our plus point)

Free T-shirt , machine gloves will be given to the worker of the consumers factory..

ACTIONS FOR IMPLEMENTING THE PLAN

Advertising the product through radio , TV and newspaper (this initiative is our plus point)

Free T-shirt , machine gloves will be given to the worker of the consumers factory..

Arranging the sports competition between the workers and employees of member factories of the association .

ACTIONS FOR IMPLEMENTING THE PLAN

2nd Phase (September 1st to December 30th )

ACTIONS FOR IMPLEMENTING THE PLAN

2nd Phase (September 1st to December 30th )

Evaluating the result of first phase initiatives and according to that making the company future marketing plan .

ACTIONS FOR IMPLEMENTING THE PLAN

2nd Phase (September 1st to December 30th )

Evaluating the result of first phase initiatives and according to that making the company future marketing plan .

Collecting the price , quality and other information of the competitors and comparing with our product.

ACTIONS FOR IMPLEMENTING THE PLAN

2nd Phase (September 1st to December 30th )

Evaluating the result of first phase initiatives and according to that making the company future marketing plan .

Collecting the price , quality and other information of the competitors and comparing with our product.

To get the new customer some free lab test we will provide

ACTIONS FOR IMPLEMENTING THE PLAN

2nd Phase (September 1st to December 30th )

Evaluating the result of first phase initiatives and according to that making the company future marketing plan .

Collecting the price , quality and other information of the competitors and comparing with our product.

To get the new customer some free lab test we will provide

Decreasing the quantity of bulk discount for a specific time to encourage the consumer s

ACTIONS FOR IMPLEMENTING THE PLAN

2nd Phase (September 1st to December 30th )

Giving the award as “ BEST QUALITY MAINTAINER OF RESIN “ , “ BEST MACHINE MAN OF THER YEAR “ , BEST LAB TECHNICIAN OF THE YEAR “ among the member factories of the association .

ACTIONS FOR IMPLEMENTING THE PLAN

2nd Phase (September 1st to December 30th )

Giving the award as “ BEST QUALITY MAINTAINER OF RESIN “ , “ BEST MACHINE MAN OF THER YEAR “ , BEST LAB TECHNICIAN OF THE YEAR “ among the member factories of the association .

Collecting the annual report from the association about the each company sale from their submitted report and identifying our market share .

ACTIONS FOR IMPLEMENTING THE PLAN

2nd Phase (September 1st to December 30th )

Giving the award as “ BEST QUALITY MAINTAINER OF RESIN “ , “ BEST MACHINE MAN OF THER YEAR “ , BEST LAB TECHNICIAN OF THE YEAR “ among the member factories of the association .

Collecting the annual report from the association about the each company sale from their submitted report and identifying our market share .

Depending on market share statistics defining the marketing strategy

Pre launching activities

THING TO DO

Before launching the product , some pre – launching activities will be done for testing the product as well as the customer satisfaction and their views , comments about the product more specifically .

Some free sample will be distributed among some targeted large scale and medium scale customers .

Comments and ideas will be recorded towards the product of these targeted customers .

A questionnaire will be used to judge the satisfaction of the customers .

THING TO DO

Survey

A survey is to be done in the distributed factories on 31st April on the following issues :

Test performance reports .

Customer satisfaction .

Customer behavior towards the produt .

Any complain from the customer .

(if )Any damages occurred and also the reason .

Launching

PRODUCT LAUNCHING DETAILS

Product Releasing Date : April 20 , 2015

Launching Date : May 1st , 2015

Selling Area : National Industrial Zone

Distribution : B2C

CAMPAIGN PROGRAM ON LAUNCHING DAY

Newspaper Coverage (Nationals)

Road Campaign

Seminar in the Association with the presence of press journalists.

SWOT analysis

SWOT ANALYSIS

Strengths

Emotional benefit because of local brand.

Strong and experienced management.

Familiar and main raw material for consumers.

High quality and 100% virgin .

Use of computerized foreign technology .

SWOT ANALYSIS

Weaknesses

Instability of the price of the raw material .

Maintaining the best quality simultaneously .

Lack of consumers technical awareness.

Lack of technical expertise .

SWOT ANALYSIS

Opportunities

Consumers most desired product .

Comparatively cheapest price

No existence of similar virgin resin manufacturer .

Fastest growth in the market.

Existence of increasing demand.

Experienced in PVC sector.

Already have a good number of loyal customers .

SWOT ANALYSIS

Threats

Entrance of couple of rival companies in the market .

Inflation in local market .

Political instabilities in the country .

HR raiding and poaching by competitors.

Have a nice semester