Mitchell’s Fruit Farms Limited Muhammad Yasin Shahid Marketing Manager

Mitchell’s Fruit Farms Limited

Muhammad Yasin Shahid

Marketing Manager

• History

• Inception – Indian Mildura Fruit Farms Ltd.

Leonard Mitchell

Richard Mitchell

F.J. Mitchell

• After Independence

• New Management

• Diversification

• Going Public

• ISO 9001 Accreditation

• Corporate Philosophy

• Vision and Mission Statement

• Vision 2020

• Quality Control & Training

• Human Resource

• Foreign Licences

• Exports

Factory Tour

Aerial View of Mitchell’s Factory

Factory Offices

Groceries Section

Can Seaming Machine

Enrobed chocolate Plant

Moulded chocolate Plant

Sugar Confectionery Section

Fair Price Shop

Mitchell’s Product Range

• Preserves– Jam– Jellies– Marmalade

• Pickles

• Vinegar

Mitchell’s Product Range

• Squashes

• Syrups

• Ketchup

• Sauces

• Canned Food

Mitchell’s Product Range

• Fruit Drinks

• Powder Drinks

• Chocolate Confectionery– Countline – Moulded

• Sugar Confectionery– Toffees – Candies

Mitchell’s Celebrating 75 years of Farm Freshness

• Mitchell’s Corporate TVC

• Mitchell’s Supplement

• Mitchell’s Book – The Story of Mitchell’s

Thank You