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7/30/2019 Minor Project Report on Adidas vs Nike BBA
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^XOMBDP XB^OXPOE
GLXABP DOG^LXKTKOE OIEKAB LE@ L@K@LT
TRHGKPPB@ KE ^LXPKLC IRCIKCCGBEP OI PJB
XB\RKXBGBEP IOX PJB LVLX@ OI PJB @BFXBB OI
HLDJBCOX OI HRTKEBTT L@GKEKTPXLPKOE 8>
7/30/2019 Minor Project Report on Adidas vs Nike BBA
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kk
TPR@BEPT @BDC X PKOE
Pjks ks to dbrtkiy tjlt K jlvb dogpcbtb` tjks ^rombdt tktcb`
GLXABP DOG^LXKTKOE OI EKAB LE@ L@K@LT ue`br tjb
fuk`ledb oi Gs. YLE@LEL @BTVLC ke plrtklc iucikccgbet
oi tjb rbqukrbgbet oi tjb lwlr` oi `bfrbb oi Hldjbcor oi
Huskebss L`gkekstrltkoe lt Gljlrlml Turlmglc Kestktutb,
@bcjk. Pjks ks le orkfkelc pkbdb oi wora le` K jlvb eotsuhgkttb` kt blrckbr bcsbwjbrb.
@ltb= 82--4
7/30/2019 Minor Project Report on Adidas vs Nike BBA
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kkk
DBXPKIKDLPB IXOG PJB FRK@B
Pjks ks to dbrtkiy tjlt tjb prombdt tktcb` GLXABP DOG^LXKTKOE
OI EKAB LE@ L@K@LT ks le ldl`bgkd wora `oeb hy LGKP
ARGLX MLKE suhgkttb` ke tjb plrtklc iucikccgbet oi tjb
rbqukrbgbet ior tjb lwlr` oi tjb `bfrbb oi Hldjbcor oi
Huskebss L`gkekstrltkoe irog Gljlrlml Turlmglc Kestktutb, D-0,
MLELA^RXK, @bcjk, ue`br gy fuk`ledb & `krbdtkoe. Po tjb hbst
oi gy aeowcb`fb le` hbckbi tjb `ltl & keiorgltkoe prbsbetb`
hy jkg ke tjb prombdt jls eot hbbe suhgkttb` blrckbr.
Gs. YLE@LEL @BTVLC
LTTKTPLEP ^XOIBTTOX
GTK
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kv
LDAEOVCB@FBGBEP
Ikrst oi lcc, K wouc` ckab to bxprbss gy tjleas to ^roi. L]L@. T.
DJJKCCLX (@krbdtor, GTK) ior fkvkef gb sudj l woe`briuc
opportuekty to wk`be tjb jorkzoes oi gy aeowcb`fb.
Ke eo sglcc gblsurbs, K wouc` lcso ckab to frltbiuccy tjlea to lcc
tjosb wjo flvb gb doestrudtkvb suffbstkoes ior tjbkgprovbgbet oi lcc tjb lspbdt rbcltb` to tjks prombdt.
Ke plrtkduclr, K wouc` ckab to tjlea Gs. YLE@LEL @BTVLC,gy
rbsblrdj fuk`b ior jbr vlculhcb suffbstkoes le` fuk`ledb.
K lcso owb l `bbp sbesb oi frltktu`b to otjbr ilducty gbghbrs
ior tjbkr doetkeuous bedourlfbgbet.
@bspktb lcc biiorts, K jlvb eo `ouht tjlt brror le` ohsdurktkbs
rbglke tjlt sbbe to liickdt lcc rbsblrdj prombdt le` ior wjkdj K
lg ducplhcb.
LGKP ARGLX MLKE
Xocc. Eo.= >4
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v
PLHCB OI DOEPBEPTkk. Ldaeowcb`fbgbet
kkk. Ttu`bets @bdclrltkoe
kv. Dbrtkikdltb irog tjb fuk`b
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KEPXO@RDPKOEKE@RTPX[ OYBXYKBV
Ke`kle cbltjbr ke`ustry ks tjb dorb strbeftj oi tjb Ke`kle iootwblr ke`ustry. Kt ks
tjb befkeb oi frowtj ior tjb betkrb Ke`kle cbltjbr ke`ustry le` Ke`kl ks tjb sbdoe`
clrfbst fcohlc pro`udbr oi iootwblr litbr Djkel.
Xbputb` fcohlc hrle`s ckab Icorsjbkg, Euee Husj, Ttldy L`lgs, Flhor, Dclras,
Ekab, Xbbhoa, Bddo, @bkdjglee, Bcbiletbe, Tt Gkdjlbcs, Jlscby, Tlclgle`br le`
Docbjlle lrb gleuildturb` ue`br ckdbesb ke Ke`kl. Hbsk`bs, gley fcohlc rbtlkc
djlkes sbbakef qulckty pro`udts lt dogpbtktkvb prkdbs lrb ldtkvbcy sourdkef
iootwblr irog Ke`kl.
Pjb iootwblr sbdtor jls glturb` irog tjb cbvbc oi gleulc iootwblrgleuildturkef gbtjo`s to lutogltb` iootwblr gleuildturkef systbgs. Gley
uekts lrb bqukppb` wktj Ke-jousb @bskfe Ttu`kos kedorporltkef stltb-oi-tjb-lrt
DL@ systbgs jlvkef 4@ Tjob @bskfe pldalfbs tjlt lrb ketuktkvb le` blsy to usb.
Gley Ke`kle iootwblr ildtorkbs jlvb lcso ldqukrb` tjb KTO ;>>>, KTO >> ls
wbcc ls tjb TL :>>> dbrtkikdltkoes. Bxdbccbet ildkcktkbs ior ^jyskdlc le` Djbgkdlc
tbstkef bxkst wktj tjb clhorltorkbs jlvkef tkb-ups wktj cbl`kef ketbreltkoelc
lfbedkbs ckab TLPXL, RA le` ^IK, Fbrgley.
Oeb oi tjb glmor ildtors ior suddbss ke ekdjb ketbreltkoelc ilsjkoe glrabts ks tjb
lhkckty to dltbr tjbg wktj tjb cltbst `bskfes, le` ke lddor`ledb wktj tjb cltbst
trbe`s. Ke`kl, jls flkeb` ketbreltkoelc progkebedb ke tjb lrbl oi Docours &
Cbltjbr Pbxturb iorbdlstkef tjroufj kts outstle`kef suddbss ke Buropb. @bskfe
le` Xbtlkc keiorgltkoe ks rbfuclrcy gl`b lvlkclhcb to iootwblr gleuildturbrs to
jbcp tjbg suktlhcy l``rbss tjb sblsoe's rbqukrbgbet.
Pjb Ke`kle Iootwblr Ke`ustry ks fblrkef up to cbvbrlfb kts strbeftjs towlr`s
glxkgkzkef hbebikts.
Ttrbeftj oi Ke`kl ke tjb iootwblr sbdtor orkfkeltbs irog kts doggle` oe rbcklhcb
suppcy oi rbsourdbs ke tjb iorg oi rlw jk`bs le` sakes, qulckty ikeksjb` cbltjbr,
clrfb kestlccb` dlpldktkbs ior pro`udtkoe oi ikeksjb` cbltjbr & iootwblr, clrfb
jugle dlpktlc wktj bxpbrtksb le` tbdjeocofy hlsb, sakccb` glepowbr le`
rbcltkvbcy cow dost clhor, provbe strbeftj to pro`udb iootwblr ior fcohlc hrle`
cbl`brs le` ldqukrb` tbdjeocofy dogpbtbedb, plrtkduclrcy ior gk` le` jkfj
prkdb` iootwblr sbfgbets. Xbsourdb strbeftj oi Ke`kl ke tjb iorg oi gltbrklcs le`
sakccb` glepowbr ks l dogplrltkvb l`vletlfb ior tjb douetry.
Pjb bxport tlrfbts irog 8>>6->: to 8>-
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Ke`kl jls bgbrfb` ke rbdbet yblrs ls l rbcltkvbcy sopjkstkdltb` cow to gb`kug dost
suppckbr to worc` glrabtsPjb cbltjbr ke`ustry ke Ke`kl jls hbbe tlrfbtb` hy tjb
Dbetrlc Fovbregbet ls le befkeb ior bdoeogkd frowtj. ^rofrbsskvbcy, tjb
Fovbregbet jls pro``b` le` cbfkscltb` l rbcudtlet ke`ustry to go`breksb. Ke`kl
wls eotb` ls l suppckbr oi rlwjk`bs le` sakes sbgk prodbssb` cbltjbr le` sogbsjobs.
Ke tjb s, tjb Fovbregbet kektklccy hleeb` tjb bxport oi rlw jk`bs le` sakes,
ioccowb` tjks hy ckgktkef, tjbe stoppkef tjb bxport oi sbgk prodbssb` cbltjbr le`
bedourlfkef codlc tleebrkbs to gleuildturb ikeksjb` cbltjbr tjbgsbcvbs. @bspktb
protbstltkoes irog tjb ke`ustrklcksts, tjks jls rbsuctb` ke l glrab` kgprovbgbet
ke tjb sjob gleuildturkef ke`ustry. Ke`kl ks eow l glmor suppckbr oi cbltjbr
iootwblr to worc` glrabts le` jls tjb potbetklc to rkvlc Djkel ke tjb iuturb (9>%
oi Djkebsb bxports lrb syetjbtkd sjobs).
Ke`kl ks oitbe rbibrrb` to ls tjb scbbpkef fklet ke iootwblr tbrgs. Kt jls le
kestlccb` dlpldkty oi > gkcckoe plkrs, sbdoe` oecy to Djkel. Pjb huca oi
pro`udtkoe ks ke gbes cbltjbr sjobs le` cbltjbr uppbrs ior hotj gbe le` cl`kbs.
Kt jls ovbr > iuccy gbdjleksb`, go`bre sjob glakef pclets, ls foo` ls
leywjbrb ke tjb worc` (kedcu`kef Buropb). Kt glabs ior sogb upglrabt hrle`s
kedcu`kef Icorsjbkg (RT), Ccoy` (Fbrgley), Dclras (RA), Glras le` Tpbedbr
(RA).
Ke`kl jls jl` gkxb` iortuebs ke kts rbdbet bxport pbriorgledb. Ke 8>>>, bxports oi
sjobs wbrb RT$ 92< gkcckoe1 ke 8>>< tjbsb kedrblsb` to 994 gkcckoe hut `bdckeb` ke8>>8 to 984 gkcckoe `occlrs.
Pjb glke glrabts ior Ke`kle cbltjbr sjobs lrb RA le` RTL, wjkdj hbtwbbe tjbg
tlab lhout 22% oi totlc bxports.
Ke`kl jls eot ybt rbldjb` kts iucc potbetklc ke tbrgs oi l worc` suppckbr. Pjks ks `ub
glkecy to codlc dow cbltjbr tjlt lctjoufj pcbetkiuc, jls l glxkgug tjkdaebss oi
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Ibw Ketbrbstkef Ildts=
Pjb Ke`kle iootwblr rbtlkc glrabt ks bxpbdtb` to frow lt l DLFX oi ovbr 8>%ior tjb pbrko` spleekef irog 8>% oi tjb totlc cbltjbr bxports hy 8>>:->;.
^rbsbetcy, tjb Ke`kle iootwblr glrabt ks `ogkeltb` hy Gbe's iootwblr glrabttjlt lddouets ior eblrcy 2:% oi tjb totlc Ke`kle iootwblr rbtlkc glrabt.
Hy pro`udts, tjb Ke`kle iootwblr glrabt ks `ogkeltb` hy dlsulc iootwblr glrabttjlt glabs up ior eblrcy two-tjkr` oi tjb totlc iootwblr rbtlkc glrabt.
Ls iootwblr rbtlkckef ke Ke`kl rbglke iodusb` oe gbe's sjobs, tjbrb bxksts lpcbtjorl oi opportuektkbs ke tjb bxdcuskvb cl`kbs' le` ak`s' iootwblr sbfgbet wktj
eo orflekzb` rbtlkckef djlke jlvkef l eltkoelc prbsbedb ke bktjbr oi tjbsb
dltbforkbs.
Pjb Ke`kle iootwblr glrabt sdorbs ovbr otjbr iootwblr glrabts ls kt fkvbshbebikts ckab cow dost oi pro`udtkoe, lhue`let rlw gltbrklc, le` jls jufb
doesugptkoe glrabt.
DOG^LE[ ^XOIKCB
L@K@LT
Ke tjb sglcc Fbrgle vkcclfb oi Jbrzofbelurldj tjb worc` hbfle kts covb liilkr
wktj L`k`ls (Xyeos Dogpley Jkstory). Ke , L`oci L`k @lsscbr hroufjt to
ckib tjosb tjrbb ckttcb strkpbs. Vktj jks hrotjbr, Xu`ocpj, @lsscbr gleuildturb`
jks ikrst sports sjob, gl`b ior trlkekef, litbr rblckzkef tjb ebb` ior pbriorgledb
ltjcbtkd sjobs. Ke
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rbmuvbeltb le` rbposktkoe tjb L`k`ls hrle` ke tjb Rektb` Ttltbs hy drbltkef le
bxdcuskvb ckeb iodusb` oe iucikcckef tjb iuedtkoelc ebb`s oi tjb ltjcbtb le` hy
utkckzkef tjb hbst gltbrklcs le` ltjcbtb keput ke tjb trl`ktkoe oi
L`k @lsscbr. Kt oiibrb` goksturb glelfbgbet, tjbrglc kesucltkoe, wbltjbrprotbdtkoe, blsb oi govbgbet, le` slibty, jbcpkef tjb ltjcbtb to pbriorg gorb
biikdkbetcy. Litbr tjb suddbssiuc drbltkoe le` cluedj oi L`k`ls Lgbrkdl
Fbebrlc Keiorgltkoe
Ior ovbr :4 yblrs L`k`ls jls hbbe plrt oi tjb worc` oi sports oe bvbry cbvbc,
`bckvbrkef stltb-oi-tjb-lrt sports iootwblr, lpplrbc le` lddbssorkbs. Po`ly, wktj
totlc ebt slcbs oi 9.< hkcckoe le` ebt kedogb oi 8>: gkcckoe, L`k`ls - Tlcogoe ks l
fcohlc cbl`br ke tjb sportkef foo`s ke`ustry le` oiibrs tjb hrol`bst portiocko oi
pro`udts. L`k`ls-Tlcogoe pro`udts lrb lvlkclhcb ke vkrtulccy bvbry douetry oi tjb
worc`. Our strltbfy ks skgpcb= doetkeuouscy strbeftjbe our hrle`s le` pro`udts
to kgprovb our dogpbtktkvb posktkoe le` ikeledklc pbriorgledb.
Pjb dogpley's sjlrb oi tjb worc` glrabt ior sportkef foo`s ks bstkgltb` lt
lroue` suhsk`klrkbs lrb `krbdtb`
irog L`k`ls-Tlcogoe LF's jbl`qulrtbrs ke Jbrzofbelurldj, Fbrgley. Lcso
codltb` ke Jbrzofbelurldj lrb tjb strltbfkd huskebss uekts ior Xueekef, Toddbr
le` Pbeeks ls wbcc ls tjb Xbsblrdj le` @bvbcopgbet Dbetrb. L``ktkoelc abydorporltb uekts lrb hlsb` ke ^ortcle`, Orbfoe ke tjb RTL, tjb `ogkdkcb oi L`k`ls
Lgbrkdl Ked. le` jogb to tjb strltbfkd huskebss uekts Hlsabthlcc, L`vbeturb le`
Lctbreltkvb Tports. Pjb strltbfkd huskebss uekt Foci ks hlsb` ke Dlckiorekl. Pjb
huskebss uekt Vketbr Tports ks ke Leebdy, Irledb. Pjb dogpley lcso opbrltbs
`bskfe stu`kos le` `bvbcopgbet `bplrtgbets lt otjbr codltkoes lroue` tjb worc`,
dorrbspoe`kef to tjb rbcltb` huskebss ldtkvkty. L`k`ls-Tlcogoe LF jls
lpproxkgltbcy > bgpcoybbs worc`wk`b.
Pureovbr le` Hrle` Kglfb
Pjb tureovbr oi L`k`ls Dogpley jls frowe to >6->:.
Lcgost 24% oi tjb tureovbr ks irog slcb oi lpplrbc le` lddbssorkbs wktj tjb rbst
irog iootwblr.
Pjb L`k`ls hrle` ks oeb oi tjb gost popuclr hrle`s ls `btbrgkeb` hy l wktjke
hrle` survby oi sportswblr hrle`s ke tjb yblr 8>>:.
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Iuturb ^clesPRXEOYBX KT BZ^BDPB@ PO XKTB PO >> gkcckoe plkrs oi sports sjobs bvbry yblr. Ke
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PJB GLERILDPRXKEF ^XLDPKDBT OI PJB IOOPVBLX
KE@RTPX[= EKAB YT. L@K@LT
Ttbvbe Yle @usbe
Pjb durrbet gleuildturkef prldtkdbs oi tjb seblabr ke`ustry, ke plrtkduclr
dogplekbs sudj ls Ekab, Xbbhoa, L`k`ls, Doevbrsb, le` Ebw Hlcledb, tlabs pcldb
tjroufjout tjb fcohb. Vktj tjb ke`ustry bxpbrkbedkef sbvbrb dogpbtktkoe, le` tjb
pro`udt rbqukrkef ketbeskvb clhor, ikrgs lrb ildkef bxtrbgb prbssurb to kedrblsb
tjbkr proikt glrfkes tjroufj tjbkr sourdkef prldtkdbs. Pjb ioccowkef plpbr wkcc
lelcyzb tjb seblabr ke`ustry, wjkcb bxlgkekef tjb guctktu`b oi vklhcb
gleuildturkef optkoes, le` drktkqukef tjbkr durrbet gleuildturkef strudturb.
Iootwblr K e`ustry
clybrs, Xbvbeubs, Glrabt Tjlrb
Po propbrcy rbvkbw tjb gleuildturkef ke tjb iootwblr ke`ustry, kt ks ebdbsslry to
ikrst flke le ue`brstle`kef oi tjb `ogkelet cbl`brs ke tjb glrabtpcldb. Pjb
ke`ustry ks durrbetcy bxpbrkbedkef jypbr-dogpbtktkoe, cb` hy skx glke ikrgs
Ekab, Xbbhoa, L`k`ls, Ikcl, Doevbrsb, le` Ebw Hlcledb (sbb bxjkhkt
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Pjb Bvocutkoe oi Gleuildtur kef ke Pjk r` Vorc` Douetr kbs
Ls tjb bdoeogkbs oi douetrkbs lroue` worc` bxple`, so `obs tjbkr lhkckty le` sakcc
cbvbc ke lcc ildbts oi gleuildturkef. Hbfkeekef ke Coe`oe ke tjb blrcy >s, le`
ioccowb` tjroufj to tjb prbsbet `ly, gleuildturkef ke kts skgpcbst iorg doesksts
oi ckfjt gleuildturkef, wjkdj usbs uesakccb` clhour to pro`udb ktbgs sudj ls
sjkrts, sjorts, le` mbles.
Ls tjb bdoeogy `bvbcops lcoef wktj tjb sakcc oi gleuildturkef, douetrkbs hbfke
go`brltbcy tbdjekdlc ckfjt gleuildturkef, wjkdj kedcu`bs iootwblr, outbrwblr
le`, pbriorgledb sportswblr.
Pjb ebxt stbp ke tjks frowtj kevocvbs tjb pro`udtkoe oi tbdjekdlc doesugbr
pro`udts sudj ls rl`kos, dlcducltors, le` wrkstwltdjbs. Vktj tjb gost `bvbcopb`
bdoeogkbs flkekef jkfj cbvbcs oi tbdjekdlc bxpbrtksb, gleuildturkef frows to
kedcu`b tbdjekdlc `urlhcbs, wjkdj kedcu`bs lutogohkcbs le` dogputbrs.Pjks profrbsskoe rbprbsbets tjb l`vledbgbet oi bdoeogkbs tjroufjout tjb worc`
to`ly, le` provk`bs tjb rblsoekef hbjke` seblabr dogplekbs gleuildturkef
hbfkeekef ke tjb Rektb` Ttltbs le` Fbrgley, le` plsskef tjroufj Mlple, Aorbl,
le` Plkwle, to kts prbsbet `ly dbetrlc lrbls oi Djkel, Ke`oebskl, le` Ykbtelg.
Ls tjbsb tjrbb douetrkbs profrbss ovbr tjb ebxt `bdl`b, le` clrfb lgouets oi ebw
dlpktlc ks pugpb` keto tjbkr bdoeogkbs, tjbkr stle`lr` oi ckvkef wkcc rksb lcoef
wktj tjbkr gleuildturkef bxpbrtksb. Dogplekbs wkcc hb iordb` to rbcodltb tjbkr
gleuildturkef ke douetrkbs sudj ls Dlgho`kl, ^lakstle, le` ue`br`bvbcopb`
rbfkoes oi Lirkdl ke sblrdj oi cowbr wlfbs.
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Ekab
Ekab durrbetcy bemoys l 06% glrabt sjlrb oi tjb `ogbstkd iootwblr ke`ustry,
wktj slcbs oi $4.66 hkcckoe. Ekab jls hbbe gleuildturkef tjroufjout tjb Lskle
rbfkoe ior ovbr twbety-ikvb yblrs, le` tjbrb lrb ovbr 2>>,>>> pbopcb to`ly
`krbdtcy beflfb` ke tjb pro`udtkoe oi tjbkr pro`udts. Pjby utkckzb le outsourdkef
strltbfy, uskef oecy suhdoetrldtors tjroufjout tjb fcohb. Pjbkr glmorkty oi tjbkr
output to`ly ks pro`udb` ke ildtorkbs ke Djkel, Ke`oebskl, le` Ykbtelg, hut tjby
lcso jlvb ildtorkbs ke Ktlcy, tjb ^jkckppkebs, Plkwle, le` Toutj Aorbl. Pjbsb
ildtorkbs lrb >% oweb` hy suhdoetrldtors, wktj tjb glmorkty oi tjbkr output
doeskstkef socbcy oi Ekab pro`udts. Jowbvbr, Ekab `obs bgpcoy tblgs oi iour
bxpltrkltbs pbr bldj oi tjb hkf tjrbb douetrkbs (Djkel, Ke`oebskl, Ykbtelg), tjlt
iodus oe hotj qulckty oi pro`udt le` qulckty oi worakef doe`ktkoes, vksktkef tjb
ildtorkbs wbbacy. Pjby lcso `bvbcopb` tjbkr do`b oi doe`udt ke > gkcckoe. Pjby jlvb hbbe sjkbc`b` irog
hl` puhckdkty hy tjb two Fockltjs oi tjb ke`ustry, Ekab le` Xbbhoa, le` lrb
rblpkef tjb rbwlr`s suhstletklccy. Pjby jlvb l`mustb` tjbkr gleuildturkef
strltbfy, irog l vbrtkdlc opbrltkoe ke Fbrgley ke tjb 9>s le` 6>s, to le
outsourdkef iodus to`ly tjroufjout Lskl. Reckab tjb hkf two, tjby `o eot jlvb l
do`b oi doe`udt, le` tjbkr ildtorkbs lrb doesk`brb` to hb tjb worst ke tjb ke`ustry.
Kt ks must l glttbr oi tkgb hbiorb tjby lrb bxposb`, wktj le ue`brfroue` swbcckef
oi ebfltkvkty lcrbl`y oddurrkef to`ly. Ke or`br to lvok` tjb ebfltkvb biibdts le`
cost rbvbeubs tjlt Ekab le` Xbbhoa jlvb rbdbkvb`, tjby ebb` to kggb`kltbcy hbfke
to tlab l proldtkvb stledb ke rbflr`s to tjb worakef doe`ktkoes oi tjbkr ildtorkbs.
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XBTBLXDJ OHMBDPKYBT GBPJO@OCOF[XBTBLXDJ OHMBDPKYB
Po stu`y tjb glrabtkef oi L`k`ls le` Ekab le` lcso lhout tjb durrbet doe`ktkoeoi L`k`ls & Ekab ke glrabt
Po ike` out wjy L`k`ls le` Ekab lrb glke dogpbtktors. Po ike` out tjlt jow L`k`ls joc` to tjb glrabt le` wjlt lrb tjb lrbls ke wjkdj
L`k`ls dle kgprovb.
Pjb vlrkous lspbdts rbcltb` to tjb glrabtkef strltbfy oi L`k`ls le` to glabiurtjbr suffbstkoes ior kts kgprovbgbet.
L stu`y to provk`b keskfjt keto tjb hbebikts oi glrabtkef tbdjekqubs l`optb` hydogplekbs le` kts biibdtkvbebss ke tjb iootwblr ke`ustry.
Po stu`y tjb iootwblr ke`ustry ke Ke`kl wktj rbibrbedb to L`k`ls le` Ekab sjobs. Po fbt tjb dustogbr, `blcbr le` rbtlkcbrs pbrdbptkoes Po aeow tjb Ke`ustrys ketbrelc le` bxtbrelc bevkroegbet hy aeowkef Ttrbeftj,
Vblaebssbs, Opportuektkbs le` Prblts.
Po lelcysb tjb durrbet sdbelrko to ike` out tjb iuturb prospbdt oi dlsulc sjobsglrabt.
Tpldb pcleekef socutkoes to optkgkzb slcbs, glrfkes le` doesugbr coylcty
GBPJO@OCOF[
@LPL DOCCBDPKOE GBPJO@T=
Pjb slgpcb skzb tlabe wls > doesugbrs
Tlgpcb uektTjobs Dogpley (L`k`ls Tjobs, Xbbhoa, Hltl, L`k`ls le` Ekab)
Pjb Lrbl djosbe wls @bcjk.
Pjb `ltl wls doccbdtb` hy gbles oi
l) \ubstkoeelkrbs
h) Ketbrvkbws (iorglc & keiorglc)
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\RBTPKOEELKXBT
\ubstkoeelkrb prbplrb` wls opbe be`b`, strudturb`, le` `ksfuksb`.
Pjb \ubstkoeelkrb wls `bskfeb` ke sudj l wly tjlt kt dltbrb` to bvbry lspbdt oi
tjb rbsblrdj ohmbdtkvb. Kt wls `ksfuksb` ls tjb doesugbr wls abpt uelwlrb oi tjbpro`udt ior wjkdj tjb rbsblrdj wls hbkef doe`udtb`.
Hbiorb ikcckef up tjb \ubstkoeelkrb, kt wls tjoroufjcy `ksdussb` wktj tjbg le`
tjbkr vkbws wbrb eotb` `owe ke tjb iorg oi ildts (leswbrs) ke tjb \ubstkoeelkrb.
KEPBXYKBVT
Ketbrvkbws must ckab keiorglc `ksdusskoes wbrb prb-pcleeb`. Keildt ketbrvkbws oecy
cb` to keiorglc `ksdusskoes. Ketbrvkbws wbrb iorglc le` ke sogb dlsbs, tjks wls
tjb kektklc stbp wjkdj cb` to sbdoe` & tjkr` gbbtkef wktj tjb ketbrvkbwbb le` tjbywbrb lhcb to plrt wktj tjb keiorgltkoe irbbcy le` keiorglccy wktj tjb rbsblrdjbr.
Ketbrvkbws wbrb prb-pcleeb` (litbr tlakef le lppoketgbet wktj tjbg ke gley
dlsbs) vbry iorglc le` strudturb`.
Vjbe tjks wls tjroufj, tjby wbrb lsab` to ikcc ke oeb djlrt wktj plrlgbtbrs oi l
iootwblr ke`ustry fkvkef tjbkr rleakefs. Kt jbcpb` ke ike`kef out tjbkr lwlrbebss
cbvbc le` ebb`s.
KEIOXGLPKOE
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hkcckoe.
L`k`ls lcso spbe`s eblrcy $8.; gkcckoe oe kts l`vbrtkskef tjroufjout tjb worc`.
L`k`ls ke Ke`kl ks spbe`kef lcgost $
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>-6>> lrtkdcbs
bvbry skx goetjs belhcbs tjb hrle` to rbglke irbsj le` hrkef oe le
ketbreltkoelc le` Ke`kles tjb hrle` irog tjb prkdb stle` poket.
^rkdb, tjlts tjb gost drktkdlc ildtor ke tjb Ke`kle doetbxt. L`k`ls hbckbvbs kt jls to
`bckvbr l iuedtkoelc lt le liior`lhcb prkdb.
Kts l toufj moh to glketlke tjb ketbfrkty oi tjb pbriorgledb le` stkcc dogb out
wktj l pro`udt l rkfjt prkdb poket. Fcohlccy sjobs stlrt lt $2>. Hut ke Ke`kl ls tjbpbrdbkvb` ebb` ks cowbr, you jlvb to glab tjb pro`udt gorb liior`lhcb.
Po tldacb tjks, L`k`ls dlgb out wktj spbb` 8>>>, l pro`udt prkdb` lt Xs.;;2 wktj
tjb jbcp oi codlc le` Joef Aoef sourdb pbopcb. L`k`ls jowbvbr ibbcs tjlt ktsmust
tjb glttbr oi tkgb hbiorb Ke`kl dovbrlfbs tjb worc` oe tjks iroet.
Kt ks vbry `kiikduct to opbrltb oe l cowbr prkdb poket le` glketlke ketbfrkty oi
pro`udt, hut ktshbbe hlrbcy 4 yblrs skedb tjb sports glrabt jls tlabe oii.
Pjb orkfkelc sbdtor ks must 8>% oi tjb totlc glrabt le` :>% oi tjb vocugbs dogbs
irog sporty sjobs. Hut our glrabt ks pro`udkef pro`udts lt l prkdb tjlt ks
rbcbvlet to tjb doesugbrs.
L`k`ls ibbcs tjlt ls tjb vocugb fo up, L`k`ls wkcc try le` wora out prkdb pokets
ls pbopcb frl`ultb wktj hbttbr ue`brstle`kef oi qulckty le` prkdb pbrdbptkoe.
Yocugbs lrb houe` to fo up. L`k`ls stlrtb` lt tjb tkgb wjbe Ke`kl jl` eo
strbeftj out ke tjb sports pro`udts glrabt ke . Kts tjbe ckdbeskef
plrtebr Hltl, le` kt jl` ckgktltkoes oi wjlt kt douc` jlvb put hbjke` tjb hrle`.
To dogpley tooa tjb ebxt hbst stbp wjbe tjb ckdbeskef lfrbbgbet be`b` to tlab lhkffbr sjlrb ke huskebss.
Po doedcu`b wb dle sly tjlt L`k`ls ks puttkef lcc biiorts to hrkef `owe tjb prkdb
doesdkousebss ke tjb Ke`kle glrabt. Dogpley ks trykef to glab pro`udts, wjkdj
lrb blsy to liior` le` stkcc glketlke tjb ketbfrkty oi tjbkr pbriorgledb.
Frowtj jls hbbe pjbeogbelc ior L`k`ls bvbe fkvbe tjb hlsb ks sglcc. Ke 8>>8
L`k`ls frbw hy 82%, 8>>4 hy ovbr 2>% le` tjks yblr L`k`ls ks bxpbdtkef gorb
tjle 2>% ke tbrgs oi vlcub ke hotj sjobs le` lpplrbc, wjkcb tjb ke`ustry frowtj
ls l hbst dlsb bstkgltb jls hbbe 8>-82%.
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ior progotkoe
(Ttrlssbr & Hldacle`,
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8>
Opportuektkbs=
L`k`ls `obs jlvb gley pro`udts ior tjb urhle sbfgbet or poor pbopcb, hut tjbrb
ks jlr`cy ley pro`udt or wb dle sly tjlt tjbrb lrb eo pro`udts ior tjks sbfgbet.
Ke`kl ks gorb l rurlc douetry, ke tjb totlc popucltkoe oi Ke`kl glmor plrt oi
popucltkoe ckvbs ke rurlc lrbl le` tjbsb pbopcb dleeot liior` tjb dostcy pro`udtsoi tjb dogpley ckab L`k`ls jbedb dogpley gust tlrfbt tjks plrtkduclr sbfgbet
tjby gust ketro`udb tjb sjobs le` otjbr pro`udt lddor`kef to tjbkr `bgle`s. Le`
lcso prkdb ks oeb oi tjb glmor ildtor wjkdj gly keicubedb tjks typb oi sbfgbet
jbedb dogpley sjouc` glab tjbkr pockdy lddor`kefcy.
Dogpley gust lcso doesk`br tjb rlfb oi pro`udts ls dogplrb to Ekab le`
Xbbhoa. Ke gy opkekoe tjb dogpley gust ketro`udb gorb rlfb or gorb vlrkbty ke
tjb glrabt to dogpbtb wktj tjbkr dogpbtktors le` lcso tjb dustogbrs jlvb gorb
djokdbs to djokdb tjb pro`udt irog.
^ro`udt `bvbcopgbet oiibrs L`k`ls Tjobs gley opportuektkbs. Pjb hrle` ks
ikbrdbcy `bibe`b` hy kts owebrs wjog trucy hbckbvb tjlt L`k`ls Tjobs ks eot l
ilsjkoe hrle`. Jowbvbr, ckab kt or eot, doesugbrs tjlt wblr L`k`ls Tjobs
pro`udt `o eot lcwlys huy kt to plrtkdkpltb ke sport. Togb wouc` lrfub tjlt ke
youtj ducturb bspbdklccy, L`k`ls Tjobs ks l ilsjkoe hrle`. Pjks drbltbs kts owe
opportuektkbs, skedb pro`udt douc` hbdogb ueilsjkoelhcb hbiorb kt wblrs out k.b.
doesugbrs ebb` to rbpcldb sjobs.
Pjbrb ks lcso tjb opportuekty to `bvbcop pro`udts sudj ls sport wblr, suefclssbs
le` mbwbccbry. Tudj jkfj vlcub ktbgs `o tbe` to jlvb lssodkltb` wktj tjbg, jkfj
proikts.Pjb huskebss douc` lcso hb `bvbcopb` ketbreltkoelccy, hukc`kef upoe kts stroef
fcohlc hrle` rbdofektkoe. Pjbrb lrb gley glrabts tjlt jlvb tjb `ksposlhcb
kedogb to spbe` oe jkfj vlcub sports foo`s. Ior bxlgpcb, bgbrfkef glrabts sudj
ls Djkel le` Ke`kl jlvb l ebw rkdjbr fbebrltkoe oi doesugbrs. Pjbrb lrb lcso
fcohlc glrabtkef bvbets tjlt dle hb utkckzb` to support tjb hrle` sudj ls tjb
Vorc` Dup (soddbr) le` Pjb Ocygpkds.
Pjrblts=
L`k`ls `obs eot jlvb stroef `kstrkhutkoe ebtwora ls dogplrb to Ekab le` Xbbhoake Ke`kl. Ekab jls gorb eughbr oi rbtlkc outcbt tjbe L`k`ls le` Xbbhoa jls l
uekqub `kstrkhutkoe ebtwora, tjb dogpley Xbbhoa eot oecy usb kts outcbt ior tjb
slcb oi tjbkr pro`udt hut lcso usb sogb otjbr sjobs dogpley outcbt ckab Hltl. Ke
l Hltl sjowroog u dle ike` Xbbhoa sjobs le` otjbr pro`udts. Hut tjks ks eot l
dlsb wktj L`k`ls jbedb Xbbhoa jls le bxtrl l`vletlfb ovbr L`k`ls.
L`k`ls Tjobs ks bxposb` to tjb ketbreltkoelc elturb oi trl`b. Kt huys le` sbccs ke
`kiibrbet durrbedkbs le` so dosts le` glrfkes lrb eot stlhcb ovbr coef pbrko`s oi
tkgb. Tudj le bxposurb douc` gble tjlt L`k`ls Tjobs gly hb gleuildturkef
le`/or sbcckef lt l coss. Pjks ks le kssub tjlt ildbs lcc fcohlc hrle`s.
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8 yblrs.
TVOP LELC[TKT= EKAB
Ttrbeftjs=
Ekab ks tjb worc`s eo. < sjobglabr. Kt `bskfes le` sbccs sjobs ior l vlrkbty oi
sports kedcu`kef hlsbhlcc, foci, djbbrcbl`kef, voccbyhlcc, tbeeks le` ioothlcc.
Ekab usbs l Glab to Ttoda dustogbr or`br wjkdj provk`bs l ilst sbrvkdb to
dustogbrs irog lvlkclhcb stoda.
Ekab opbrltbs Ekab Powe sjob le` sportswblr storbs, Ekab ildtory outcbts le`
Ekab Vogbe sjops. Ekab sbccs kts pro`udts tjroufjout RT le` ke gorb tjle
douetrkbs.
Ekab ks stroef lt rbsblrdj le` `bvbcopgbet, ls ks bvk`bedb` hy kts bvocvkef le`keeovltkvb pro`udt rlefb. Pjby tjbe gleuildturb wjbrbvbr tjby dle pro`udb
jkfj qulckty pro`udt lt tjb cowbst posskhcb prkdb.
Ekab ks l fcohlc hrle`. Kt ks tjb eughbr oeb sports hrle` ke tjb Vorc`. Kts ilgous
Twoosj ks kestletcy rbdofekzlhcb, le` ^jkc Aekfjt (Ioue`br le` DBO) bvbe jls
kt tlttoob` oe jks leacb.
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88
Vblaebssbs=
Pjb kedogb oi tjb huskebss ks stkcc jblvkcy `bpbe`bet upoe kts sjlrb oi tjb
iootwblr glrabt. Pjks gly cblvb kt vucebrlhcb ki ior ley rblsoe kts glrabt sjlrb
bro`bs.
Pjb rbtlkc sbdtor ks vbry prkdb sbesktkvb. Jowbvbr, gost oi kts kedogb ks `brkvb`
irog sbcckef keto rbtlkcbrs. Xbtlkcbrs tbe` to oiibr l vbry skgkclr bxpbrkbedb to tjb
doesugbr. To glrfkes tbe` to fbt squbbzb` ls rbtlkcbrs try to plss sogb oi tjb cow
prkdb dogpbtktkoe prbssurb oeto Ekab.
Opportuektkbs=
^ro`udt `bvbcopgbet oiibrs Ekab gley opportuektkbs. Pjb hrle` ks ikbrdbcy`bibe`b` hy kts owebrs wjog trucy hbckbvb tjlt Ekab ks eot l ilsjkoe hrle`
jowbvbr doesugbrs tjlt wblr Ekab pro`udt `o eot lcwlys huy kt to plrtkdkpltb ke
sport. Ke youtj ducturb bspbdklccy, Ekab ks l ilsjkoe hrle`. Pjks drbltbs kts owe
opportuektkbs, s
Pjbrb ks lcso tjb opportuekty to `bvbcop pro`udts sudj ls sport wblr, suefclssbs
le` mbwbccbry. Tudj jkfj vlcub ktbgs `o tbe` to jlvb lssodkltb` wktj tjbg, jkfj
proikt
Pjb huskebss douc` lcso hb `bvbcopb` ketbreltkoelccy, hukc`kef upoe kts stroeffcohlc hrle` rbdofektkoe. Pjbrb lrb lcso fcohlc glrabtkef bvbets tjlt dle hb
utkcksb` to support tjb hrle` sudj ls tjb Vorc` Dup (soddbr) le` Pjb Ocygpkds.
Pjrblts=
Ekab ks bxposb` to tjb ketbreltkoelc elturb oi trl`b. Kt huys le` sbccs ke `kiibrbet
durrbedkbs le` so dosts le` glrfkes lrb eot stlhcb ovbr coef pbrko`s oi tkgb. Tudj
le bxposurb douc` gble tjlt Ekab gly hb gleuildturkef le`/or sbcckef lt l coss.
Pjks ks le kssub tjlt ildbs lcc fcohlc hrle`s.
Pjb glrabt ior sports sjobs le` flrgbets ks vbry dogpbtktkvb. Dogpbtktors lrb
`bvbcopkef lctbreltkvb hrle`s to tlab lwly Ekabs glrabt sjlrb.
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84
@LPL KEPBX^XBPLPKOE & LELC[TKT
Pjb ioccowkef ks tjb lelcysks tjlt ks hlsb` oe tjb rbspoesbs ikccb` ke hy tjb
doesugbrs ke tjb qubstkoeelkrb. Kt ks dlcducltb` wktj tjb jbcp oi irbqubedy tlhcbs,
hlr frlpj, pk-djlrts, btd. lcc dcosb-be`b` qubstkoes jlvb hbbe kedcu`b` ls l plrt oi
tjb lelcysks le` tjb lelcysks oi tjb ildb to ildb ketbrldtkoe le` tjb lelcysks oi tjb
dcosb-be`b` qubstkoes irog tjb hlsb ior rbdoggbe`ltkoes.
> - >>>>>> - 8>>>>58>>>>
L`k`ls
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80
4. ^lrlgbtbr ior djooskef tjb hrle`
48% djoosb oe stycb hlsks 86% djoosb oe dogiort hlsks
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82
2. Ykskts to tjb outcbts
:8% vkskts oedb ke l goetj % tjkeas dogpley tlabs gorb tjle < wbba.
Bvbry Vbba9%
Pwkdb ke lGoetj%Cbss tjle %
Ybry^oor(I)>%
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8:
^XKDB
9>% dustogbrs lrb sltksikb` wktj tjb sbrvkdbs provk`b` hy tjb dogpley 8>% lrb eot sltksikb` 8>% sbrvkdbs provk`b` hy tjb dogpley
Tbrvkdb
2>% dustogbrs lrb sltksikb` wktj tjb sbrvkdbs provk`b` hy tjb dogpley 4>% lrb eot sltksikb` 8>% sbrvkdbs provk`b` hy tjb dogpley
Bxdbccbet (L)%
Ybry ^oor (I)>%
Bxdbccbet(L)
0>%Ybry Foo`(H)
0:%
Foo` :%
Tltksildtory(@)0%
^oor (B)>%
Ybry
^oor(I)>%
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8;
DOGIOXP
0>% dustogbrs lrb sltksikb` wktj tjb sbrvkdbs provk`b` hy tjb dogpley 4>% lrb eot sltksikb` 4>% sbrvkdbs provk`b` hy tjb dogpley
L@YBXPKTBGBEP
Bxdbccbet (L) 48%
Ybry Foo` (H) 00%
Foo` (D) 9%
Tltksildtory (@) %
^oor (B) 0%
Ybry ^oor (I) >%
Bxdbccbet(L)
0:%Ybry Foo`
(H)09%
Foo`
9%
Tltksildtory (@)>%
^oor (B)
>%
Ybry ^oor (I)>%
Bxdbccbet (L)44%
Ybry Foo`(H)
09%
Foo` 9%
Tltksildtory (@)
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4>
Xb` Plpb
\ulckty
BZDBCCBEP (L) 0:%
YBX[ FOO@ (H) 49%
FOO@ (D) %
DOGIOXP
Bxdbccbet (L) 80%
Ybry Foo` (H) 00%
Foo` (D) 8:%
Tltksildtory (@) 0%
^oor (B) >%
Ybry ^oor (I) >%
Bxdbccbet(L)
0:%
Ybry Foo` (H)49%
Foo` %
Ybry^oor (I)
>%
Bxdbccbet (L)80%
Ybry Foo`(H)
00%
Foo` 8:%
Tltksildtory(@)0%
^oor (B)>% Ybry ^oor (I)
>%
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4%
L`vbrtksbgbet
Bxdbccbet (L) 0>%
Ybry Foo` (H) 8>%
Foo` (D) %Ybry ^oor (I) >%
Bxdbccbet (L)8:%
Ybry Foo` (H)48%
Foo` 80%
Tltksildtory (@)%
Ybry ^oor (I)>%
Bxdbccbet (L)%
Foo` %
^oor (B)%
Ybry ^oor (I)8%
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48
TLXKPL AEKPPKEF
\ulckty
Bxdbccbet (L) 29%
Ybry Foo` (H) 48%
Foo` (D) %
^oor (B) >%
Ybry ^oor (I) >%
DOGIOXP
Bxdbccbet (L) 0:%
Ybry Foo` (H) 48%
Foo` (D) %
Ybry ^oor (I) >%
Bxdbccbet (L)29%
YbryFoo`
(H)48%
Foo`
%
^oor (B)>%
Ybry ^oor (I)>%
Bxdbccbet(L)
0:%
Ybry Foo` (H)48%
Foo` ( D)% Ybry ^oor (I)>%
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44
^rkdb
Bxdbccbet (L) 49%
Ybry Foo` (H) 8:%
Foo` (D) 80%
Tltksildtory (@) %
^oor (B) %
Tbrvkdb
Bxdbccbet (L) 49%
Ybry Foo` (H) 00%
Foo` (D) %
Ybry ^oor (I) >%
Bxdbccbet (L)49%
Ybry Foo` (H)8:%
Foo` ( D)80%
Tltksildtory (@)% Ybry ^oor (I)
>%
Bxdbccbet (L)49%
Ybry Foo` (H)
00%
Foo` ( D)%
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40
L`vbrtksbgbet
Bxdbccbet (L) :%
Ybry Foo` (H)
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42
Dogiort
Bxdbccbet (L) 40%
Ybry Foo` (H) 80%
Foo` (D) 88%
Tltksildtory (@) %
^oor (B) 6%
Ybry ^oor (I) 4%
EKAB
\ulckty
Bxdbccbet (L) 0:%
Ybry Foo` (H) 49%
Foo` (D) %Ybry ^oor (I) >%
Bxdbccbet (L)40%
Ybry Foo` (H)80%
Foo` ( D)88%
Tltksildtory (@)%
^oor (B)6%
Ybry ^oor (I)4%
Bxdbccbet(L)
0:%
Ybry Foo` (H)49%
Foo` ( D)% Ybry ^oor (I)
>%
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49
Dogiort
Bxdbccbet (L) 9>%
Ybry Foo` (H) %
Ybry ^oor (I) >%
^XKDB
Bxdbccbet (L) 9>%
Ybry Foo` (H) 4>%
Foo` (D) %
Tltksildtory (@) >%
^oor (B) >%
Ybry ^oor (I) >%
Bxdbccbet (L)9>%
Ybry Foo` (H)%
Ybry ^oor (I)>%
Bxdbccbet(L)
9>%
YbryFoo`
(H)4>%
Foo` ( D)%
Tltksildtory (@)
>%
^oor (B)
>%Ybry ^oor (I)
>%
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46
L`vbrtksbgbet
Bxdbccbet (L) 9>%
Ybry Foo` (H) 4>%
Foo` (D) %
Tltksildtory (@) >%
^oor (B) >%
Ybry ^oor (I) >%
Bxdbccbet(L)
9>%
YbryFoo`
(H)4>%
Foo` ( D)%
Tltksildtory (@)>%
^oor (B)>% Ybry ^oor (I)
>%
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4:
XBDOGGBE@LPKOET
Hotj Dogpley sjouc` strbeftjbe kts `kstrkhutkoe ebtwora Opbekef oi dogpley oweb` sjowroogs ks rbdoggbe`b` ls kt sjouc`
hb l pcldb to sjowdlsb tjb cltbst pro`udts
K rbdoggbe` tjb hotj dogplekbs sjouc` doedbetrltb ke rurlc lrblswjkdj kt jls ebfcbdtb` l cot. K gble sglccbr dktkbs ls tjb frowtj
potbetklc ckbs tjbrb.
CKGKPLPKOET
7/30/2019 Minor Project Report on Adidas vs Nike BBA
44/52
4;
DOEDCRTKOET & KG^CKDLPKOET
Hotj dogplekbs L`k`ls le` Ekab jlvb lcwlys hbbe `rkvbe hy kts Ylcub-ior-goeby
strltbfy. Pjb dogpley ebb`s to k`betkiy drktkdlc suddbss ildtory le` wora lssk`uouscy
towlr`s ldjkbvkef kt.
Ls tjb worc` frows to hbdogb oeb, gley prohcbgs wkcc lrksb tjlt dleeot hb socvb`.
Oeb oi tjb prkglry djlccbefbs lssodkltb` wktj fcohlckzltkoe ks hlcledkef doeickdtkef
le` dogpbtkef ohmbdtkvbs. Ke tjb dlsb oi L`k`ls, kt jls ildb` sudj prohcbgs lcrbl`y
le` jow tjby jlvb `blct wktj tjbg ks wktj icbxkhkckty le` dlcgebss. @bspktb wjlt
douc` hb jkfjbr dosts, L`k`ls jls djosbe to stkda wktj tjbkr jugle rkfjt do`bs le`
Ttle`lr`s oi Beflfbgbet rltjbr tjle doetkeub to hb lssodkltb` wktj suhdoetrldtors
wjo trblt woras ke kejugleb wlys. Ls L`k`ls jls frowe worc`wk`b, kt jls jl` to
`blc wktj prohcbgs oi jbtbrofbebkty vs. jogofbebkty. Ke otjbr wor`s, ke le
kedrblskefcy jbtbrofbebous le` fcohlc worc`, `kvbrskty ke tjb worapcldb jls lppblrb`
to bgbrfb ls le kssub. Dogplekbs, kedcu`kef L`k`ls lrb eo coefbr jogofbeous ke tjb
sbesb tjlt tjbkr dogplekbs jlvb frowe worc`wk`b. Le` ls l rbsuct, L`k`ls jls jl` to
glab worc`wk`b jbl`qulrtbrs le` pro`udb keiorgltkoe le` pro`udts ke sbvbrlc
`kiibrbet clefulfbs. Jlvkef to sprbl` kts woraiordb, L`k`ls jls dogb to `bpbe` oe
ketlefkhcbs.
Pjb aeowcb`fb, worc`wk`b bxpbrkbedb le` `kvbrskty tjlt le L`k`ls bgpcoybb dle
hrkef to tjb tlhcb lrb vlculhcb. Xbdbetcy, jow suddbssiuc dogplekbs lrb ke tjb fcohlc
worc` ks kedrblskefcy `brkvb` irog ketlefkhcbs, sudj ls tjbsb, tjlt orflekzltkoes dleeot
owe. L`k`ls ks frbltcy liibdtb` hy tjbsb bxtbrelc keicubedbs skedb ke`bb` kt ks l fcohlc
dogpley. Ior sogb kt ks eot doggoe aeowcb`fb tjlt L`k`ls ks l Fbrgle dogpley.
Pjks ks l rbsuct oi foo` fcohlc huskebss. L`k`ls jls drbltb` l pro`udt tjlt ks fcohlc
le` wktj tjlt kvbrskty le` aeowcb`fb frbltcy liibdt tjb dogpley. L`k`ls gust hb
lhcb to blskcy l`lpt to `kiibrbet ducturbs le` gust hb ducturlccy lwlrb wjbe doe`udtkef
huskebss. Pjb coef ckst oi L`k`ls suhsk`klrkbs wjbrb kt doe`udts huskebss provbs tjlt
L`k`ls ks doestletcy l`lptkef to ducturlc djlefbs le` gust hb bxtrbgbcy `kvbrsb.
Hbdlusb oi tjks ebdbsskty, aeowcb`fb ks frbltcy vlcub`. Frblt djlefbs oddur ke tjks
ke`ustry le` ls l rbsuct, ebw k`bls, ketuktkoe le` kespkrltkoe lrb le lssbt tjlt ks l
ebdbsskty ke tjks ke`ustry le` to rbglke l fcohlc dogpley. Vjo cbl`s tjks aeowcb`fb
le` glketlkes `kvbrskty lrb tjb glelfbrs, ybt tjby too lrb ildkef ebw djlefbs.
Pjb worc`-bdoeogy ks eow plsskef tjroufj tjb rbdbsskoe pbrko`. To kt ks vbry `kiikduct
bktjbr to prb`kdt iuturb trbe` or to `bdk`b strltbfy to hoost up bxport slcbs. Pjks fcohlc
rbdbsskoe jls lcso liibdtb` tjb cbltjbr iootwblr ke`ustry. Hut doesk`brkef kt ls l
tbgporlry pjlsb wb dle `brkvb sogb kgportlet doedcuskoes ckab hbcow=
Ke`kl jls l hoogkef flrgbet le` sjob glrabt. Ke vlrkous dktkbs tjbrb, ebw sjoppkef
glccs jlvb spruef up oeb litbr leotjbr le` sbccbrs dogpbtb to bxjkhkt cltbst pro`udts
wjkcb doesugbrs bxjkhkt blfbr `bgle` ior hrle` pro`udts. Gley hrle`s bxple` tjbkr
huskebssbs tjroufj irledjksb` opbrltkoe, plrtkduclrcy flrgbet le` sjob hrle`s. Hy8>
7/30/2019 Minor Project Report on Adidas vs Nike BBA
45/52
0>
hkcckoe ke totlc vlcub. Pjks gbles tjlt tjks glrabt wkcc drbltb suhstletklc opportuektkbs
rbcltb` to irledjksb` opbrltkoe.
Lddor`kef to kesk`brs, lcgost lcc ketbreltkoelc flrgbet le` sjob hrle`s lrb fcoltkef
ovbr tjb Ke`kle glrabt or ebfotkltkef wktj clrfb tbxtkcb le` flrgbet dogplekbs tjbrb
doedbrekef irledjkskef lfrbbgbet. Vktj tjb betry oi gley clrfb ketbreltkoelc hrle`s
keto Ke`kle glrabt, Ke`kl ks hbfkeekef to iorgucltb spbdkikd clws le` rbfucltkoes
doedbrekef irledjksb` opbrltkoe.
Orflekzb` rbtlkc sdlcb ke Ke`kl oecy oddurs rbdbetcy. L`k`ls ks oeb oi tjb ikrst hrle`s to
kgpcbgbet irledjksb` opbrltkoe le` durrbetcy, lcgost lcc sports sjob hrle`s, kedcu`kef
Xbbhoa, L`k`ls le` Ekab, lrb opbrltb` ke tjks go`b. Ke`kle jkfj-be` sports sjob le`
flrgbet glrabt ks bxpbdtb` to ldjkbvb 8>% frowtj rltb tjks yblr.
Pjb durrbet glrabt ks sjkitkef irog cow-prkdb sjobs to gb`kug le` jkfj-be` pro`udts,tjus lttrldtkef l cot oi iorbkfe sjob hrle`s to opbe storbs ke Ke`kl. Xbdbetcy, Dclras
opbeb` kts bxdcuskvb sjob storb ke Ke`kl le` otjbr hrle`s sudj ls Cotto, Glrdo Xkddk,
Ylcks le` Poggy Jkcikfbr jlvb ldjkbvb` outstle`kef pbriorgledb.
Gost ketbreltkoelc sjob hrle`s betbr Ke`kle glrabt tjroufj `kiibrbet rbtlkc djleebcs,
kedcu`kef bxdcuskvb storbs le` storbs `blckef ke guctkpcb hrle`s. Ke`kle jkfj qulckty
sjob glrabt progksbs frblt potbetklc. Ke`kl jls l popucltkoe oi oeb hkcckoe. Ki bvbry
Ke`kle huys l plkr oi Xs. >> sjobs, tjks glabs l jufb glrabt.
Tports sjob glrabt ks lcso bxpbrkbedkef l hoogkef frowtj. Gley ketbreltkoelc hrle`s
sudj ls Ldtkoe, L`k`ls le` Ekab lrb pcleekef to bxple` glrabt ke Ke`kl. Joc`kef 06%
glrabt sjlrb ke Ke`kle jkfj-be` sports sjob glrabt, L`k`ls lcrbl`y jls lhout 4> storbs
tjbrb le` ks pcleekef to opbe l ebw storb bvbry wbba to iuccy dovbr clrfb le` sglcc
dktkbs ke Ke`kl. Pjbsb ebw storbs lrb gostcy irledjksb` storbs. Ke`kl ks oeb oi tjbkr
clrfbst le` ilstbst-frowkef glrabts, le` kt ks eo prohcbg sockdktkef irledjksb`
opbrltors tjbrb. Pjb oecy prohcbg ks tjlt tjbrb lrb too gley dle`k`ltbs ior tjbg to
sbcbdt.
7/30/2019 Minor Project Report on Adidas vs Nike BBA
46/52
0>
>>>>
8>>>>
8>>>>
8. Hrle` ^rbibrbedb
Tlrktl Aekttkef
Cbvks
Cbb Doopbr
4. ^lrlgbtbr ior djooskef tjb hrle`
Ttycb
Dogiort
^rkdb
0. Huykef ^cldb
Dogpley Outcbts
Bxdcuskvb Hrle` Outcbts
Guctkpcb Hrle` Outcbts
2. Ykskts to tjb outcbts
Bvbry Vbba
Pwkdb ke l Goetj
Oedb ke l Goetjs
9. Lvlkclhkckty oi ^ro`udts
[BT
EO
6. Xbspoesb tkgb tlabe hy dogpley ke dlsb oi `bibdtkvb pro`udts?
Gorb tjle < Vbba
7/30/2019 Minor Project Report on Adidas vs Nike BBA
48/52
04
Cbss tjle < Vbba
< Vbba 86%
:. Dustogbr Tltksildtkoe wktj sbrvkdbs provk`b` hy tjb dogpley?
[bs
Eo
;. Dustogbr Tltksildtkoe wktj tjb slcbs pbrsoeebc oi tjb outcbts?
[bs
Eo
Cbb Doopbr
^rkdb
Bxdbccbet (L)
Ybry Foo` (H)
Foo` (D)
Tltksildtory (@)
^oor (B)
Tbrvkdb
Bxdbccbet (L)
Ybry Foo` (H)
Foo` (D)
Tltksildtory (@)
^oor (B)
Dogiort
Bxdbccbet (L)
Ybry Foo` (H)
Foo` (D)
Tltksildtory (@)
^oor (B)
7/30/2019 Minor Project Report on Adidas vs Nike BBA
49/52
00
Tbrvkdbs
Bxdbccbet (L)
Ybry Foo` (H)
Foo` (D)
Tltksildtory (@)
^oor (B)
^rkdb
Bxdbccbet (L)
Ybry Foo` (H)
Foo` (D)
Tltksildtory (@)
^oor (B)
L`vbrtksbgbet
Bxdbccbet (L)
Ybry Foo` (H)
Foo` (D)
Tltksildtory (@)
^oor (B)
TLXKPL AEKPPKEF
\ulckty
Bxdbccbet (L)
Ybry Foo` (H)
Foo` (D)
Tltksildtory (@)
^oor (B)
DOGIOXP
7/30/2019 Minor Project Report on Adidas vs Nike BBA
50/52
02
Bxdbccbet (L)
Ybry Foo` (H)
Foo` (D)
Tltksildtory (@)
^oor (B)
^rkdb
Bxdbccbet (L)
Ybry Foo` (H)
Foo` (D)
Tltksildtory (@)
^oor (B)
Tbrvkdb
Bxdbccbet (L)
Ybry Foo` (H)
Foo` (D)
Tltksildtory (@)
^oor (B)
L@YBXPKTBGBEP
Bxdbccbet (L)
Ybry Foo` (H)
Foo` (D)
Tltksildtory (@)
^oor (B)
Cbvks
\ulckty
Bxdbccbet (L)
Ybry Foo` (H)
7/30/2019 Minor Project Report on Adidas vs Nike BBA
51/52
09
Foo` (D)
Tltksildtory (@)
^oor (B)
DOGIOXP
Bxdbccbet (L)
Ybry Foo` (H)
Foo` (D)
Tltksildtory (@)
^oor (B)
EKAB
\ulckty
Bxdbccbet (L)
Ybry Foo` (H)
Foo` (D)
Tltksildtory (@)
^oor (B)
DOGIOXP
Bxdbccbet (L)
Ybry Foo` (H)
Foo` (D)
Tltksildtory (@)
^oor (B)
Ybry ^oor (I)
TBXYKDB
Bxdbccbet (L)
Ybry Foo` (H)
Foo` (D)
7/30/2019 Minor Project Report on Adidas vs Nike BBA
52/52
Tltksildtory (@)
^oor (B)
Ybry ^oor (I)
^rkdb
Bxdbccbet (L)
Ybry Foo` (H)
Foo` (D)
Tltksildtory (@)
^oor (B)
Ybry ^oor (I)
L`vbrtksbgbet
Bxdbccbet (L)
Ybry Foo` (H)
Foo` (D)
Tltksildtory (@)
^oor (B)
Ybry ^oor (I)
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