Minor Project Report on Adidas vs Nike BBA

7/30/2019 Minor Project Report on Adidas vs Nike BBA

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^XOMBDP XB^OXPOE

GLXABP DOG^LXKTKOE OIEKAB LE@ L@K@LT

TRHGKPPB@ KE ^LXPKLC IRCIKCCGBEP OI PJB

XB\RKXBGBEP IOX PJB LVLX@ OI PJB @BFXBB OI

HLDJBCOX OI HRTKEBTT L@GKEKTPXLPKOE 8>


2/52

kk

TPR@BEPT @BDC X PKOE

Pjks ks to dbrtkiy tjlt K jlvb dogpcbtb` tjks ^rombdt tktcb`

GLXABP DOG^LXKTKOE OI EKAB LE@ L@K@LT ue`br tjb

fuk`ledb oi Gs. YLE@LEL @BTVLC ke plrtklc iucikccgbet

oi tjb rbqukrbgbet oi tjb lwlr` oi `bfrbb oi Hldjbcor oi

Huskebss L`gkekstrltkoe lt Gljlrlml Turlmglc Kestktutb,

@bcjk. Pjks ks le orkfkelc pkbdb oi wora le` K jlvb eotsuhgkttb` kt blrckbr bcsbwjbrb.

@ltb= 82--4


3/52

kkk

DBXPKIKDLPB IXOG PJB FRK@B

Pjks ks to dbrtkiy tjlt tjb prombdt tktcb` GLXABP DOG^LXKTKOE

OI EKAB LE@ L@K@LT ks le ldl`bgkd wora `oeb hy LGKP

ARGLX MLKE suhgkttb` ke tjb plrtklc iucikccgbet oi tjb

rbqukrbgbet ior tjb lwlr` oi tjb `bfrbb oi Hldjbcor oi

Huskebss L`gkekstrltkoe irog Gljlrlml Turlmglc Kestktutb, D-0,

MLELA^RXK, @bcjk, ue`br gy fuk`ledb & `krbdtkoe. Po tjb hbst

oi gy aeowcb`fb le` hbckbi tjb `ltl & keiorgltkoe prbsbetb`

hy jkg ke tjb prombdt jls eot hbbe suhgkttb` blrckbr.

Gs. YLE@LEL @BTVLC

LTTKTPLEP ^XOIBTTOX

GTK


4/52

kv

LDAEOVCB@FBGBEP

Ikrst oi lcc, K wouc` ckab to bxprbss gy tjleas to ^roi. L]L@. T.

DJJKCCLX (@krbdtor, GTK) ior fkvkef gb sudj l woe`briuc

opportuekty to wk`be tjb jorkzoes oi gy aeowcb`fb.

Ke eo sglcc gblsurbs, K wouc` lcso ckab to frltbiuccy tjlea to lcc

tjosb wjo flvb gb doestrudtkvb suffbstkoes ior tjbkgprovbgbet oi lcc tjb lspbdt rbcltb` to tjks prombdt.

Ke plrtkduclr, K wouc` ckab to tjlea Gs. YLE@LEL @BTVLC,gy

rbsblrdj fuk`b ior jbr vlculhcb suffbstkoes le` fuk`ledb.

K lcso owb l `bbp sbesb oi frltktu`b to otjbr ilducty gbghbrs

ior tjbkr doetkeuous bedourlfbgbet.

@bspktb lcc biiorts, K jlvb eo `ouht tjlt brror le` ohsdurktkbs

rbglke tjlt sbbe to liickdt lcc rbsblrdj prombdt le` ior wjkdj K

lg ducplhcb.

LGKP ARGLX MLKE

Xocc. Eo.= >4


5/52

v

PLHCB OI DOEPBEPTkk. Ldaeowcb`fbgbet

kkk. Ttu`bets @bdclrltkoe

kv. Dbrtkikdltb irog tjb fuk`b


6/52

KEPXO@RDPKOEKE@RTPX[ OYBXYKBV

Ke`kle cbltjbr keùstry ks tjb dorb strbeftj oi tjb Ke`kle iootwblr keùstry. Kt ks

tjb befkeb oi frowtj ior tjb betkrb Ke`kle cbltjbr keùstry le` Ke`kl ks tjb sbdoe`

clrfbst fcohlc proùdbr oi iootwblr litbr Djkel.

Xbputb` fcohlc hrle`s ckab Icorsjbkg, Euee Husj, Ttldy L`lgs, Flhor, Dclras,

Ekab, Xbbhoa, Bddo, @bkdjglee, Bcbiletbe, Tt Gkdjlbcs, Jlscby, Tlclgle`br le`

Docbjlle lrb gleuildturb` ue`br ckdbesb ke Ke`kl. Hbsk`bs, gley fcohlc rbtlkc

djlkes sbbakef qulckty proùdts lt dogpbtktkvb prkdbs lrb ldtkvbcy sourdkef

iootwblr irog Ke`kl.

Pjb iootwblr sbdtor jls glturb` irog tjb cbvbc oi gleulc iootwblrgleuildturkef gbtjo`s to lutogltb` iootwblr gleuildturkef systbgs. Gley

uekts lrb bqukppb` wktj Ke-jousb @bskfe Ttu`kos kedorporltkef stltb-oi-tjb-lrt

DL@ systbgs jlvkef 4@ Tjob @bskfe pldalfbs tjlt lrb ketuktkvb le` blsy to usb.

Gley Ke`kle iootwblr ildtorkbs jlvb lcso ldqukrb` tjb KTO ;>>>, KTO >> ls

wbcc ls tjb TL :>>> dbrtkikdltkoes. Bxdbccbet ildkcktkbs ior ^jyskdlc le` Djbgkdlc

tbstkef bxkst wktj tjb clhorltorkbs jlvkef tkb-ups wktj cbl`kef ketbreltkoelc

lfbedkbs ckab TLPXL, RA le` ÎK, Fbrgley.

Oeb oi tjb glmor ildtors ior suddbss ke ekdjb ketbreltkoelc ilsjkoe glrabts ks tjb

lhkckty to dltbr tjbg wktj tjb cltbst `bskfes, le` ke lddor`ledb wktj tjb cltbst

trbe`s. Ke`kl, jls flkeb` ketbreltkoelc progkebedb ke tjb lrbl oi Docours &

Cbltjbr Pbxturb iorbdlstkef tjroufj kts outstle`kef suddbss ke Buropb. @bskfe

le` Xbtlkc keiorgltkoe ks rbfuclrcy gl`b lvlkclhcb to iootwblr gleuildturbrs to

jbcp tjbg suktlhcy l``rbss tjb sblsoe's rbqukrbgbet.

Pjb Ke`kle Iootwblr Keùstry ks fblrkef up to cbvbrlfb kts strbeftjs towlr`s

glxkgkzkef hbebikts.

Ttrbeftj oi Ke`kl ke tjb iootwblr sbdtor orkfkeltbs irog kts doggle` oe rbcklhcb

suppcy oi rbsourdbs ke tjb iorg oi rlw jk`bs le` sakes, qulckty ikeksjb` cbltjbr,

clrfb kestlccb` dlpldktkbs ior proùdtkoe oi ikeksjb` cbltjbr & iootwblr, clrfb

jugle dlpktlc wktj bxpbrtksb le` tbdjeocofy hlsb, sakccb` glepowbr le`

rbcltkvbcy cow dost clhor, provbe strbeftj to proùdb iootwblr ior fcohlc hrle`

cbl`brs le` ldqukrb` tbdjeocofy dogpbtbedb, plrtkduclrcy ior gk` le` jkfj

prkdb` iootwblr sbfgbets. Xbsourdb strbeftj oi Ke`kl ke tjb iorg oi gltbrklcs le`

sakccb` glepowbr ks l dogplrltkvb l`vletlfb ior tjb douetry.

Pjb bxport tlrfbts irog 8>>6->: to 8>-


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8

Ke`kl jls bgbrfb` ke rbdbet yblrs ls l rbcltkvbcy sopjkstkdltb` cow to gb`kug dost

suppckbr to worc` glrabtsPjb cbltjbr keùstry ke Ke`kl jls hbbe tlrfbtb` hy tjb

Dbetrlc Fovbregbet ls le befkeb ior bdoeogkd frowtj. ^rofrbsskvbcy, tjb

Fovbregbet jls pro``b` le` cbfkscltb` l rbcudtlet keùstry to go`breksb. Ke`kl

wls eotb` ls l suppckbr oi rlwjk`bs le` sakes sbgk prodbssb` cbltjbr le` sogbsjobs.

Ke tjb s, tjb Fovbregbet kektklccy hleeb` tjb bxport oi rlw jk`bs le` sakes,

ioccowb` tjks hy ckgktkef, tjbe stoppkef tjb bxport oi sbgk prodbssb` cbltjbr le`

bedourlfkef codlc tleebrkbs to gleuildturb ikeksjb` cbltjbr tjbgsbcvbs. @bspktb

protbstltkoes irog tjb keùstrklcksts, tjks jls rbsuctb` ke l glrab` kgprovbgbet

ke tjb sjob gleuildturkef keùstry. Ke`kl ks eow l glmor suppckbr oi cbltjbr

iootwblr to worc` glrabts le` jls tjb potbetklc to rkvlc Djkel ke tjb iuturb (9>%

oi Djkebsb bxports lrb syetjbtkd sjobs).

Ke`kl ks oitbe rbibrrb` to ls tjb scbbpkef fklet ke iootwblr tbrgs. Kt jls le

kestlccb` dlpldkty oi > gkcckoe plkrs, sbdoe` oecy to Djkel. Pjb huca oi

proùdtkoe ks ke gbes cbltjbr sjobs le` cbltjbr uppbrs ior hotj gbe le` cl`kbs.

Kt jls ovbr > iuccy gbdjleksb`, go`bre sjob glakef pclets, ls foo` ls

leywjbrb ke tjb worc` (kedcu`kef Buropb). Kt glabs ior sogb upglrabt hrle`s

kedcu`kef Icorsjbkg (RT), Ccoy` (Fbrgley), Dclras (RA), Glras le` Tpbedbr

(RA).

Ke`kl jls jl` gkxb` iortuebs ke kts rbdbet bxport pbriorgledb. Ke 8>>>, bxports oi

sjobs wbrb RT$ 92< gkcckoe1 ke 8>>< tjbsb kedrblsb` to 994 gkcckoe hut `bdckeb` ke8>>8 to 984 gkcckoe òcclrs.

Pjb glke glrabts ior Ke`kle cbltjbr sjobs lrb RA le` RTL, wjkdj hbtwbbe tjbg

tlab lhout 22% oi totlc bxports.

Ke`kl jls eot ybt rbldjb` kts iucc potbetklc ke tbrgs oi l worc` suppckbr. Pjks ks ùb

glkecy to codlc dow cbltjbr tjlt lctjoufj pcbetkiuc, jls l glxkgug tjkdaebss oi


8/52

4

Ibw Ketbrbstkef Ildts=

Pjb Ke`kle iootwblr rbtlkc glrabt ks bxpbdtb` to frow lt l DLFX oi ovbr 8>%ior tjb pbrko` spleekef irog 8>% oi tjb totlc cbltjbr bxports hy 8>>:->;.

^rbsbetcy, tjb Ke`kle iootwblr glrabt ks ògkeltb` hy Gbe's iootwblr glrabttjlt lddouets ior eblrcy 2:% oi tjb totlc Ke`kle iootwblr rbtlkc glrabt.

Hy proùdts, tjb Ke`kle iootwblr glrabt ks ògkeltb` hy dlsulc iootwblr glrabttjlt glabs up ior eblrcy two-tjkr` oi tjb totlc iootwblr rbtlkc glrabt.

Ls iootwblr rbtlkckef ke Ke`kl rbglke iodusb` oe gbe's sjobs, tjbrb bxksts lpcbtjorl oi opportuektkbs ke tjb bxdcuskvb cl`kbs' le` ak`s' iootwblr sbfgbet wktj

eo orflekzb` rbtlkckef djlke jlvkef l eltkoelc prbsbedb ke bktjbr oi tjbsb

dltbforkbs.

Pjb Ke`kle iootwblr glrabt sdorbs ovbr otjbr iootwblr glrabts ls kt fkvbshbebikts ckab cow dost oi proùdtkoe, lhue`let rlw gltbrklc, le` jls jufb

doesugptkoe glrabt.

DOG^LE[ ^XOIKCB

L@K@LT

Ke tjb sglcc Fbrgle vkcclfb oi Jbrzofbelurldj tjb worc` hbfle kts covb liilkr

wktj L`k`ls (Xyeos Dogpley Jkstory). Ke , Lòci L`k @lsscbr hroufjt to

ckib tjosb tjrbb ckttcb strkpbs. Vktj jks hrotjbr, Xuòcpj, @lsscbr gleuildturb`

jks ikrst sports sjob, gl`b ior trlkekef, litbr rblckzkef tjb ebb` ior pbriorgledb

ltjcbtkd sjobs. Ke


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0

rbmuvbeltb le` rbposktkoe tjb L`k`ls hrle` ke tjb Rektb` Ttltbs hy drbltkef le

bxdcuskvb ckeb iodusb` oe iucikcckef tjb iuedtkoelc ebb`s oi tjb ltjcbtb le` hy

utkckzkef tjb hbst gltbrklcs le` ltjcbtb keput ke tjb trl`ktkoe oi

L`k @lsscbr. Kt oiibrb` goksturb glelfbgbet, tjbrglc kesucltkoe, wbltjbrprotbdtkoe, blsb oi govbgbet, le` slibty, jbcpkef tjb ltjcbtb to pbriorg gorb

biikdkbetcy. Litbr tjb suddbssiuc drbltkoe le` cluedj oi L`k`ls Lgbrkdl

Fbebrlc Keiorgltkoe

Ior ovbr :4 yblrs L`k`ls jls hbbe plrt oi tjb worc` oi sports oe bvbry cbvbc,

`bckvbrkef stltb-oi-tjb-lrt sports iootwblr, lpplrbc le` lddbssorkbs. Po`ly, wktj

totlc ebt slcbs oi 9.< hkcckoe le` ebt kedogb oi 8>: gkcckoe, L`k`ls - Tlcogoe ks l

fcohlc cbl`br ke tjb sportkef foo`s keùstry le` oiibrs tjb hrol`bst portiocko oi

proùdts. L`k`ls-Tlcogoe proùdts lrb lvlkclhcb ke vkrtulccy bvbry douetry oi tjb

worc`. Our strltbfy ks skgpcb= doetkeuouscy strbeftjbe our hrle`s le` proùdts

to kgprovb our dogpbtktkvb posktkoe le` ikeledklc pbriorgledb.

Pjb dogpley's sjlrb oi tjb worc` glrabt ior sportkef foo`s ks bstkgltb` lt

lroue` suhsk`klrkbs lrb `krbdtb`

irog L`k`ls-Tlcogoe LF's jbl`qulrtbrs ke Jbrzofbelurldj, Fbrgley. Lcso

codltb` ke Jbrzofbelurldj lrb tjb strltbfkd huskebss uekts ior Xueekef, Toddbr

le` Pbeeks ls wbcc ls tjb Xbsblrdj le` @bvbcopgbet Dbetrb. L``ktkoelc abydorporltb uekts lrb hlsb` ke ôrtcle`, Orbfoe ke tjb RTL, tjb ògkdkcb oi L`k`ls

Lgbrkdl Ked. le` jogb to tjb strltbfkd huskebss uekts Hlsabthlcc, L`vbeturb le`

Lctbreltkvb Tports. Pjb strltbfkd huskebss uekt Foci ks hlsb` ke Dlckiorekl. Pjb

huskebss uekt Vketbr Tports ks ke Leebdy, Irledb. Pjb dogpley lcso opbrltbs

`bskfe stu`kos le` `bvbcopgbet `bplrtgbets lt otjbr codltkoes lroue` tjb worc`,

dorrbspoe`kef to tjb rbcltb` huskebss ldtkvkty. L`k`ls-Tlcogoe LF jls

lpproxkgltbcy > bgpcoybbs worc`wk`b.

Pureovbr le` Hrle` Kglfb

Pjb tureovbr oi L`k`ls Dogpley jls frowe to >6->:.

Lcgost 24% oi tjb tureovbr ks irog slcb oi lpplrbc le` lddbssorkbs wktj tjb rbst

irog iootwblr.

Pjb L`k`ls hrle` ks oeb oi tjb gost popuclr hrle`s ls `btbrgkeb` hy l wktjke

hrle` survby oi sportswblr hrle`s ke tjb yblr 8>>:.


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2

Iuturb ^clesPRXEOYBX KT BZ^BDPB@ PO XKTB PO >> gkcckoe plkrs oi sports sjobs bvbry yblr. Ke


11/52

9

PJB GLERILDPRXKEF ^XLDPKDBT OI PJB IOOPVBLX

KE@RTPX[= EKAB YT. L@K@LT

Ttbvbe Yle @usbe

Pjb durrbet gleuildturkef prldtkdbs oi tjb seblabr keùstry, ke plrtkduclr

dogplekbs sudj ls Ekab, Xbbhoa, L`k`ls, Doevbrsb, le` Ebw Hlcledb, tlabs pcldb

tjroufjout tjb fcohb. Vktj tjb keùstry bxpbrkbedkef sbvbrb dogpbtktkoe, le` tjb

proùdt rbqukrkef ketbeskvb clhor, ikrgs lrb ildkef bxtrbgb prbssurb to kedrblsb

tjbkr proikt glrfkes tjroufj tjbkr sourdkef prldtkdbs. Pjb ioccowkef plpbr wkcc

lelcyzb tjb seblabr keùstry, wjkcb bxlgkekef tjb guctktu`b oi vklhcb

gleuildturkef optkoes, le` drktkqukef tjbkr durrbet gleuildturkef strudturb.

Iootwblr K eùstry

clybrs, Xbvbeubs, Glrabt Tjlrb

Po propbrcy rbvkbw tjb gleuildturkef ke tjb iootwblr keùstry, kt ks ebdbsslry to

ikrst flke le ue`brstle`kef oi tjb ògkelet cbl`brs ke tjb glrabtpcldb. Pjb

keùstry ks durrbetcy bxpbrkbedkef jypbr-dogpbtktkoe, cb` hy skx glke ikrgs

Ekab, Xbbhoa, L`k`ls, Ikcl, Doevbrsb, le` Ebw Hlcledb (sbb bxjkhkt


12/52

6

Pjb Bvocutkoe oi Gleuildtur kef ke Pjk r` Vorc` Douetr kbs

Ls tjb bdoeogkbs oi douetrkbs lroue` worc` bxple`, so òbs tjbkr lhkckty le` sakcc

cbvbc ke lcc ildbts oi gleuildturkef. Hbfkeekef ke Coeòe ke tjb blrcy >s, le`

ioccowb` tjroufj to tjb prbsbet `ly, gleuildturkef ke kts skgpcbst iorg doesksts

oi ckfjt gleuildturkef, wjkdj usbs uesakccb` clhour to proùdb ktbgs sudj ls

sjkrts, sjorts, le` mbles.

Ls tjb bdoeogy `bvbcops lcoef wktj tjb sakcc oi gleuildturkef, douetrkbs hbfke

go`brltbcy tbdjekdlc ckfjt gleuildturkef, wjkdj kedcu`bs iootwblr, outbrwblr

le`, pbriorgledb sportswblr.

Pjb ebxt stbp ke tjks frowtj kevocvbs tjb proùdtkoe oi tbdjekdlc doesugbr

proùdts sudj ls rl`kos, dlcducltors, le` wrkstwltdjbs. Vktj tjb gost `bvbcopb`

bdoeogkbs flkekef jkfj cbvbcs oi tbdjekdlc bxpbrtksb, gleuildturkef frows to

kedcu`b tbdjekdlc ùrlhcbs, wjkdj kedcu`bs lutogohkcbs le` dogputbrs.Pjks profrbsskoe rbprbsbets tjb l`vledbgbet oi bdoeogkbs tjroufjout tjb worc`

to`ly, le` provk`bs tjb rblsoekef hbjke` seblabr dogplekbs gleuildturkef

hbfkeekef ke tjb Rektb` Ttltbs le` Fbrgley, le` plsskef tjroufj Mlple, Aorbl,

le` Plkwle, to kts prbsbet `ly dbetrlc lrbls oi Djkel, Keòebskl, le` Ykbtelg.

Ls tjbsb tjrbb douetrkbs profrbss ovbr tjb ebxt `bdl`b, le` clrfb lgouets oi ebw

dlpktlc ks pugpb` keto tjbkr bdoeogkbs, tjbkr stle`lr` oi ckvkef wkcc rksb lcoef

wktj tjbkr gleuildturkef bxpbrtksb. Dogplekbs wkcc hb iordb` to rbcodltb tjbkr

gleuildturkef ke douetrkbs sudj ls Dlgho`kl, ^lakstle, le` ue`br`bvbcopb`

rbfkoes oi Lirkdl ke sblrdj oi cowbr wlfbs.


13/52

:

Ekab

Ekab durrbetcy bemoys l 06% glrabt sjlrb oi tjb ògbstkd iootwblr keùstry,

wktj slcbs oi $4.66 hkcckoe. Ekab jls hbbe gleuildturkef tjroufjout tjb Lskle

rbfkoe ior ovbr twbety-ikvb yblrs, le` tjbrb lrb ovbr 2>>,>>> pbopcb to`ly

`krbdtcy beflfb` ke tjb proùdtkoe oi tjbkr proùdts. Pjby utkckzb le outsourdkef

strltbfy, uskef oecy suhdoetrldtors tjroufjout tjb fcohb. Pjbkr glmorkty oi tjbkr

output to`ly ks proùdb` ke ildtorkbs ke Djkel, Keòebskl, le` Ykbtelg, hut tjby

lcso jlvb ildtorkbs ke Ktlcy, tjb ^jkckppkebs, Plkwle, le` Toutj Aorbl. Pjbsb

ildtorkbs lrb >% oweb` hy suhdoetrldtors, wktj tjb glmorkty oi tjbkr output

doeskstkef socbcy oi Ekab proùdts. Jowbvbr, Ekab òbs bgpcoy tblgs oi iour

bxpltrkltbs pbr bldj oi tjb hkf tjrbb douetrkbs (Djkel, Keòebskl, Ykbtelg), tjlt

iodus oe hotj qulckty oi proùdt le` qulckty oi worakef doe`ktkoes, vksktkef tjb

ildtorkbs wbbacy. Pjby lcso `bvbcopb` tjbkr do`b oi doeùdt ke > gkcckoe. Pjby jlvb hbbe sjkbc`b` irog

hl` puhckdkty hy tjb two Fockltjs oi tjb keùstry, Ekab le` Xbbhoa, le` lrb

rblpkef tjb rbwlr`s suhstletklccy. Pjby jlvb l`mustb` tjbkr gleuildturkef

strltbfy, irog l vbrtkdlc opbrltkoe ke Fbrgley ke tjb 9>s le` 6>s, to le

outsourdkef iodus to`ly tjroufjout Lskl. Reckab tjb hkf two, tjby ò eot jlvb l

do`b oi doeùdt, le` tjbkr ildtorkbs lrb doesk`brb` to hb tjb worst ke tjb keùstry.

Kt ks must l glttbr oi tkgb hbiorb tjby lrb bxposb`, wktj le ue`brfroue` swbcckef

oi ebfltkvkty lcrbl`y oddurrkef to`ly. Ke or`br to lvok` tjb ebfltkvb biibdts le`

cost rbvbeubs tjlt Ekab le` Xbbhoa jlvb rbdbkvb`, tjby ebb` to kggb`kltbcy hbfke

to tlab l proldtkvb stledb ke rbflr`s to tjb worakef doe`ktkoes oi tjbkr ildtorkbs.


14/52

;

XBTBLXDJ OHMBDPKYBT GBPJO@OCOF[XBTBLXDJ OHMBDPKYB

Po stu`y tjb glrabtkef oi L`k`ls le` Ekab le` lcso lhout tjb durrbet doe`ktkoeoi L`k`ls & Ekab ke glrabt

Po ike` out wjy L`k`ls le` Ekab lrb glke dogpbtktors. Po ike` out tjlt jow L`k`ls joc` to tjb glrabt le` wjlt lrb tjb lrbls ke wjkdj

L`k`ls dle kgprovb.

Pjb vlrkous lspbdts rbcltb` to tjb glrabtkef strltbfy oi L`k`ls le` to glabiurtjbr suffbstkoes ior kts kgprovbgbet.

L stu`y to provk`b keskfjt keto tjb hbebikts oi glrabtkef tbdjekqubs lòptb` hydogplekbs le` kts biibdtkvbebss ke tjb iootwblr keùstry.

Po stu`y tjb iootwblr keùstry ke Ke`kl wktj rbibrbedb to L`k`ls le` Ekab sjobs. Po fbt tjb dustogbr, `blcbr le` rbtlkcbrs pbrdbptkoes Po aeow tjb Keùstrys ketbrelc le` bxtbrelc bevkroegbet hy aeowkef Ttrbeftj,

Vblaebssbs, Opportuektkbs le` Prblts.

Po lelcysb tjb durrbet sdbelrko to ike` out tjb iuturb prospbdt oi dlsulc sjobsglrabt.

Tpldb pcleekef socutkoes to optkgkzb slcbs, glrfkes le` doesugbr coylcty

GBPJO@OCOF[

@LPL DOCCBDPKOE GBPJO@T=

Pjb slgpcb skzb tlabe wls > doesugbrs

Tlgpcb uektTjobs Dogpley (L`k`ls Tjobs, Xbbhoa, Hltl, L`k`ls le` Ekab)

Pjb Lrbl djosbe wls @bcjk.

Pjb `ltl wls doccbdtb` hy gbles oi

l) \ubstkoeelkrbs

h) Ketbrvkbws (iorglc & keiorglc)


15/52

\RBTPKOEELKXBT

\ubstkoeelkrb prbplrb` wls opbe be`b`, strudturb`, le` `ksfuksb`.

Pjb \ubstkoeelkrb wls `bskfeb` ke sudj l wly tjlt kt dltbrb` to bvbry lspbdt oi

tjb rbsblrdj ohmbdtkvb. Kt wls `ksfuksb` ls tjb doesugbr wls abpt uelwlrb oi tjbproùdt ior wjkdj tjb rbsblrdj wls hbkef doeùdtb`.

Hbiorb ikcckef up tjb \ubstkoeelkrb, kt wls tjoroufjcy `ksdussb` wktj tjbg le`

tjbkr vkbws wbrb eotb` òwe ke tjb iorg oi ildts (leswbrs) ke tjb \ubstkoeelkrb.

KEPBXYKBVT

Ketbrvkbws must ckab keiorglc `ksdusskoes wbrb prb-pcleeb`. Keildt ketbrvkbws oecy

cb` to keiorglc `ksdusskoes. Ketbrvkbws wbrb iorglc le` ke sogb dlsbs, tjks wls

tjb kektklc stbp wjkdj cb` to sbdoe` & tjkr` gbbtkef wktj tjb ketbrvkbwbb le` tjbywbrb lhcb to plrt wktj tjb keiorgltkoe irbbcy le` keiorglccy wktj tjb rbsblrdjbr.

Ketbrvkbws wbrb prb-pcleeb` (litbr tlakef le lppoketgbet wktj tjbg ke gley

dlsbs) vbry iorglc le` strudturb`.

Vjbe tjks wls tjroufj, tjby wbrb lsab` to ikcc ke oeb djlrt wktj plrlgbtbrs oi l

iootwblr keùstry fkvkef tjbkr rleakefs. Kt jbcpb` ke ike`kef out tjbkr lwlrbebss

cbvbc le` ebb`s.

KEIOXGLPKOE


16/52


17/52


18/52

hkcckoe.

L`k`ls lcso spbe`s eblrcy $8.; gkcckoe oe kts l`vbrtkskef tjroufjout tjb worc`.

L`k`ls ke Ke`kl ks spbe`kef lcgost $


19/52

>-6>> lrtkdcbs

bvbry skx goetjs belhcbs tjb hrle` to rbglke irbsj le` hrkef oe le

ketbreltkoelc le` Ke`kles tjb hrle` irog tjb prkdb stle` poket.

^rkdb, tjlts tjb gost drktkdlc ildtor ke tjb Ke`kle doetbxt. L`k`ls hbckbvbs kt jls to

`bckvbr l iuedtkoelc lt le liior`lhcb prkdb.

Kts l toufj moh to glketlke tjb ketbfrkty oi tjb pbriorgledb le` stkcc dogb out

wktj l proùdt l rkfjt prkdb poket. Fcohlccy sjobs stlrt lt $2>. Hut ke Ke`kl ls tjbpbrdbkvb` ebb` ks cowbr, you jlvb to glab tjb proùdt gorb liior`lhcb.

Po tldacb tjks, L`k`ls dlgb out wktj spbb` 8>>>, l proùdt prkdb` lt Xs.;;2 wktj

tjb jbcp oi codlc le` Joef Aoef sourdb pbopcb. L`k`ls jowbvbr ibbcs tjlt ktsmust

tjb glttbr oi tkgb hbiorb Ke`kl dovbrlfbs tjb worc` oe tjks iroet.

Kt ks vbry `kiikduct to opbrltb oe l cowbr prkdb poket le` glketlke ketbfrkty oi

proùdt, hut ktshbbe hlrbcy 4 yblrs skedb tjb sports glrabt jls tlabe oii.

Pjb orkfkelc sbdtor ks must 8>% oi tjb totlc glrabt le` :>% oi tjb vocugbs dogbs

irog sporty sjobs. Hut our glrabt ks proùdkef proùdts lt l prkdb tjlt ks

rbcbvlet to tjb doesugbrs.

L`k`ls ibbcs tjlt ls tjb vocugb fo up, L`k`ls wkcc try le` wora out prkdb pokets

ls pbopcb frlùltb wktj hbttbr ue`brstle`kef oi qulckty le` prkdb pbrdbptkoe.

Yocugbs lrb houe` to fo up. L`k`ls stlrtb` lt tjb tkgb wjbe Ke`kl jl` eo

strbeftj out ke tjb sports proùdts glrabt ke . Kts tjbe ckdbeskef

plrtebr Hltl, le` kt jl` ckgktltkoes oi wjlt kt douc` jlvb put hbjke` tjb hrle`.

To dogpley tooa tjb ebxt hbst stbp wjbe tjb ckdbeskef lfrbbgbet be`b` to tlab lhkffbr sjlrb ke huskebss.

Po doedcu`b wb dle sly tjlt L`k`ls ks puttkef lcc biiorts to hrkef òwe tjb prkdb

doesdkousebss ke tjb Ke`kle glrabt. Dogpley ks trykef to glab proùdts, wjkdj

lrb blsy to liior` le` stkcc glketlke tjb ketbfrkty oi tjbkr pbriorgledb.

Frowtj jls hbbe pjbeogbelc ior L`k`ls bvbe fkvbe tjb hlsb ks sglcc. Ke 8>>8

L`k`ls frbw hy 82%, 8>>4 hy ovbr 2>% le` tjks yblr L`k`ls ks bxpbdtkef gorb

tjle 2>% ke tbrgs oi vlcub ke hotj sjobs le` lpplrbc, wjkcb tjb keùstry frowtj

ls l hbst dlsb bstkgltb jls hbbe 8>-82%.


20/52


21/52


22/52


23/52

ior progotkoe

(Ttrlssbr & Hldacle`,


24/52


25/52

8>

Opportuektkbs=

L`k`ls òbs jlvb gley proùdts ior tjb urhle sbfgbet or poor pbopcb, hut tjbrb

ks jlr`cy ley proùdt or wb dle sly tjlt tjbrb lrb eo proùdts ior tjks sbfgbet.

Ke`kl ks gorb l rurlc douetry, ke tjb totlc popucltkoe oi Ke`kl glmor plrt oi

popucltkoe ckvbs ke rurlc lrbl le` tjbsb pbopcb dleeot liior` tjb dostcy proùdtsoi tjb dogpley ckab L`k`ls jbedb dogpley gust tlrfbt tjks plrtkduclr sbfgbet

tjby gust ketroùdb tjb sjobs le` otjbr proùdt lddor`kef to tjbkr `bgle`s. Le`

lcso prkdb ks oeb oi tjb glmor ildtor wjkdj gly keicubedb tjks typb oi sbfgbet

jbedb dogpley sjouc` glab tjbkr pockdy lddor`kefcy.

Dogpley gust lcso doesk`br tjb rlfb oi proùdts ls dogplrb to Ekab le`

Xbbhoa. Ke gy opkekoe tjb dogpley gust ketroùdb gorb rlfb or gorb vlrkbty ke

tjb glrabt to dogpbtb wktj tjbkr dogpbtktors le` lcso tjb dustogbrs jlvb gorb

djokdbs to djokdb tjb proùdt irog.

^roùdt `bvbcopgbet oiibrs L`k`ls Tjobs gley opportuektkbs. Pjb hrle` ks

ikbrdbcy `bibe`b` hy kts owebrs wjog trucy hbckbvb tjlt L`k`ls Tjobs ks eot l

ilsjkoe hrle`. Jowbvbr, ckab kt or eot, doesugbrs tjlt wblr L`k`ls Tjobs

proùdt ò eot lcwlys huy kt to plrtkdkpltb ke sport. Togb wouc` lrfub tjlt ke

youtj ducturb bspbdklccy, L`k`ls Tjobs ks l ilsjkoe hrle`. Pjks drbltbs kts owe

opportuektkbs, skedb proùdt douc` hbdogb ueilsjkoelhcb hbiorb kt wblrs out k.b.

doesugbrs ebb` to rbpcldb sjobs.

Pjbrb ks lcso tjb opportuekty to `bvbcop proùdts sudj ls sport wblr, suefclssbs

le` mbwbccbry. Tudj jkfj vlcub ktbgs ò tbe` to jlvb lssodkltb` wktj tjbg, jkfj

proikts.Pjb huskebss douc` lcso hb `bvbcopb` ketbreltkoelccy, hukc`kef upoe kts stroef

fcohlc hrle` rbdofektkoe. Pjbrb lrb gley glrabts tjlt jlvb tjb `ksposlhcb

kedogb to spbe` oe jkfj vlcub sports foo`s. Ior bxlgpcb, bgbrfkef glrabts sudj

ls Djkel le` Ke`kl jlvb l ebw rkdjbr fbebrltkoe oi doesugbrs. Pjbrb lrb lcso

fcohlc glrabtkef bvbets tjlt dle hb utkckzb` to support tjb hrle` sudj ls tjb

Vorc` Dup (soddbr) le` Pjb Ocygpkds.

Pjrblts=

L`k`ls òbs eot jlvb stroef `kstrkhutkoe ebtwora ls dogplrb to Ekab le` Xbbhoake Ke`kl. Ekab jls gorb eughbr oi rbtlkc outcbt tjbe L`k`ls le` Xbbhoa jls l

uekqub `kstrkhutkoe ebtwora, tjb dogpley Xbbhoa eot oecy usb kts outcbt ior tjb

slcb oi tjbkr proùdt hut lcso usb sogb otjbr sjobs dogpley outcbt ckab Hltl. Ke

l Hltl sjowroog u dle ike` Xbbhoa sjobs le` otjbr proùdts. Hut tjks ks eot l

dlsb wktj L`k`ls jbedb Xbbhoa jls le bxtrl l`vletlfb ovbr L`k`ls.

L`k`ls Tjobs ks bxposb` to tjb ketbreltkoelc elturb oi trl`b. Kt huys le` sbccs ke

`kiibrbet durrbedkbs le` so dosts le` glrfkes lrb eot stlhcb ovbr coef pbrko`s oi

tkgb. Tudj le bxposurb douc` gble tjlt L`k`ls Tjobs gly hb gleuildturkef

le`/or sbcckef lt l coss. Pjks ks le kssub tjlt ildbs lcc fcohlc hrle`s.


26/52

8 yblrs.

TVOP LELC[TKT= EKAB

Ttrbeftjs=

Ekab ks tjb worc`s eo. < sjobglabr. Kt `bskfes le` sbccs sjobs ior l vlrkbty oi

sports kedcu`kef hlsbhlcc, foci, djbbrcbl`kef, voccbyhlcc, tbeeks le` ioothlcc.

Ekab usbs l Glab to Ttoda dustogbr or`br wjkdj provk`bs l ilst sbrvkdb to

dustogbrs irog lvlkclhcb stoda.

Ekab opbrltbs Ekab Powe sjob le` sportswblr storbs, Ekab ildtory outcbts le`

Ekab Vogbe sjops. Ekab sbccs kts proùdts tjroufjout RT le` ke gorb tjle

douetrkbs.

Ekab ks stroef lt rbsblrdj le` `bvbcopgbet, ls ks bvk`bedb` hy kts bvocvkef le`keeovltkvb proùdt rlefb. Pjby tjbe gleuildturb wjbrbvbr tjby dle proùdb

jkfj qulckty proùdt lt tjb cowbst posskhcb prkdb.

Ekab ks l fcohlc hrle`. Kt ks tjb eughbr oeb sports hrle` ke tjb Vorc`. Kts ilgous

Twoosj ks kestletcy rbdofekzlhcb, le` ^jkc Aekfjt (Ioue`br le` DBO) bvbe jls

kt tlttoob` oe jks leacb.


27/52

88

Vblaebssbs=

Pjb kedogb oi tjb huskebss ks stkcc jblvkcy `bpbe`bet upoe kts sjlrb oi tjb

iootwblr glrabt. Pjks gly cblvb kt vucebrlhcb ki ior ley rblsoe kts glrabt sjlrb

bro`bs.

Pjb rbtlkc sbdtor ks vbry prkdb sbesktkvb. Jowbvbr, gost oi kts kedogb ks `brkvb`

irog sbcckef keto rbtlkcbrs. Xbtlkcbrs tbe` to oiibr l vbry skgkclr bxpbrkbedb to tjb

doesugbr. To glrfkes tbe` to fbt squbbzb` ls rbtlkcbrs try to plss sogb oi tjb cow

prkdb dogpbtktkoe prbssurb oeto Ekab.

Opportuektkbs=

^roùdt `bvbcopgbet oiibrs Ekab gley opportuektkbs. Pjb hrle` ks ikbrdbcy`bibe`b` hy kts owebrs wjog trucy hbckbvb tjlt Ekab ks eot l ilsjkoe hrle`

jowbvbr doesugbrs tjlt wblr Ekab proùdt ò eot lcwlys huy kt to plrtkdkpltb ke

sport. Ke youtj ducturb bspbdklccy, Ekab ks l ilsjkoe hrle`. Pjks drbltbs kts owe

opportuektkbs, s

Pjbrb ks lcso tjb opportuekty to `bvbcop proùdts sudj ls sport wblr, suefclssbs

le` mbwbccbry. Tudj jkfj vlcub ktbgs ò tbe` to jlvb lssodkltb` wktj tjbg, jkfj

proikt

Pjb huskebss douc` lcso hb `bvbcopb` ketbreltkoelccy, hukc`kef upoe kts stroeffcohlc hrle` rbdofektkoe. Pjbrb lrb lcso fcohlc glrabtkef bvbets tjlt dle hb

utkcksb` to support tjb hrle` sudj ls tjb Vorc` Dup (soddbr) le` Pjb Ocygpkds.

Pjrblts=

Ekab ks bxposb` to tjb ketbreltkoelc elturb oi trl`b. Kt huys le` sbccs ke `kiibrbet

durrbedkbs le` so dosts le` glrfkes lrb eot stlhcb ovbr coef pbrko`s oi tkgb. Tudj

le bxposurb douc` gble tjlt Ekab gly hb gleuildturkef le`/or sbcckef lt l coss.

Pjks ks le kssub tjlt ildbs lcc fcohlc hrle`s.

Pjb glrabt ior sports sjobs le` flrgbets ks vbry dogpbtktkvb. Dogpbtktors lrb

`bvbcopkef lctbreltkvb hrle`s to tlab lwly Ekabs glrabt sjlrb.


28/52

84

@LPL KEPBX^XBPLPKOE & LELC[TKT

Pjb ioccowkef ks tjb lelcysks tjlt ks hlsb` oe tjb rbspoesbs ikccb` ke hy tjb

doesugbrs ke tjb qubstkoeelkrb. Kt ks dlcducltb` wktj tjb jbcp oi irbqubedy tlhcbs,

hlr frlpj, pk-djlrts, btd. lcc dcosb-be`b` qubstkoes jlvb hbbe kedcu`b` ls l plrt oi

tjb lelcysks le` tjb lelcysks oi tjb ildb to ildb ketbrldtkoe le` tjb lelcysks oi tjb

dcosb-be`b` qubstkoes irog tjb hlsb ior rbdoggbe`ltkoes.

> - >>>>>> - 8>>>>58>>>>

L`k`ls


29/52

80

4. ^lrlgbtbr ior djooskef tjb hrle`

48% djoosb oe stycb hlsks 86% djoosb oe dogiort hlsks


30/52

82

2. Ykskts to tjb outcbts

:8% vkskts oedb ke l goetj % tjkeas dogpley tlabs gorb tjle < wbba.

Bvbry Vbba9%

Pwkdb ke lGoetj%Cbss tjle %

Ybry^oor(I)>%


33/52

8:

^XKDB

9>% dustogbrs lrb sltksikb` wktj tjb sbrvkdbs provk`b` hy tjb dogpley 8>% lrb eot sltksikb` 8>% sbrvkdbs provk`b` hy tjb dogpley

Tbrvkdb


Bxdbccbet (L)%

Ybry ôor (I)>%

Bxdbccbet(L)

0>%Ybry Foo`(H)

0:%

Foo` :%

Tltksildtory(@)0%

ôor (B)>%

Ybry

ôor(I)>%


34/52

8;

DOGIOXP


L@YBXPKTBGBEP

Bxdbccbet (L) 48%

Ybry Foo` (H) 00%

Foo` (D) 9%

Tltksildtory (@) %

ôor (B) 0%

Ybry ôor (I) >%

Bxdbccbet(L)

0:%Ybry Foo`

(H)09%

Foo`

9%

Tltksildtory (@)>%

ôor (B)

>%

Ybry ôor (I)>%

Bxdbccbet (L)44%

Ybry Foo`(H)

09%

Foo` 9%

Tltksildtory (@)


35/52

4>

Xb` Plpb

\ulckty

BZDBCCBEP (L) 0:%

YBX[ FOO@ (H) 49%

FOO@ (D) %

DOGIOXP

Bxdbccbet (L) 80%

Ybry Foo` (H) 00%

Foo` (D) 8:%

Tltksildtory (@) 0%

ôor (B) >%

Ybry ôor (I) >%

Bxdbccbet(L)

0:%

Ybry Foo` (H)49%

Foo` %

Ybryôor (I)

>%

Bxdbccbet (L)80%

Ybry Foo`(H)

00%

Foo` 8:%

Tltksildtory(@)0%

ôor (B)>% Ybry ôor (I)

>%


36/52

4%

L`vbrtksbgbet

Bxdbccbet (L) 0>%

Ybry Foo` (H) 8>%

Foo` (D) %Ybry ôor (I) >%

Bxdbccbet (L)8:%

Ybry Foo` (H)48%

Foo` 80%

Tltksildtory (@)%

Ybry ôor (I)>%

Bxdbccbet (L)%

Foo` %

ôor (B)%

Ybry ôor (I)8%


37/52

48

TLXKPL AEKPPKEF

\ulckty

Bxdbccbet (L) 29%

Ybry Foo` (H) 48%

Foo` (D) %

ôor (B) >%

Ybry ôor (I) >%

DOGIOXP

Bxdbccbet (L) 0:%

Ybry Foo` (H) 48%

Foo` (D) %

Ybry ôor (I) >%

Bxdbccbet (L)29%

YbryFoo`

(H)48%

Foo`

%

ôor (B)>%

Ybry ôor (I)>%

Bxdbccbet(L)

0:%

Ybry Foo` (H)48%

Foo` ( D)% Ybry ôor (I)>%


38/52

44

^rkdb

Bxdbccbet (L) 49%

Ybry Foo` (H) 8:%

Foo` (D) 80%

Tltksildtory (@) %

ôor (B) %

Tbrvkdb

Bxdbccbet (L) 49%

Ybry Foo` (H) 00%

Foo` (D) %

Ybry ôor (I) >%

Bxdbccbet (L)49%

Ybry Foo` (H)8:%

Foo` ( D)80%

Tltksildtory (@)% Ybry ôor (I)

>%

Bxdbccbet (L)49%

Ybry Foo` (H)

00%

Foo` ( D)%


39/52

40

L`vbrtksbgbet

Bxdbccbet (L) :%

Ybry Foo` (H)


40/52

42

Dogiort

Bxdbccbet (L) 40%

Ybry Foo` (H) 80%

Foo` (D) 88%

Tltksildtory (@) %

ôor (B) 6%

Ybry ôor (I) 4%

EKAB

\ulckty

Bxdbccbet (L) 0:%

Ybry Foo` (H) 49%

Foo` (D) %Ybry ôor (I) >%

Bxdbccbet (L)40%

Ybry Foo` (H)80%

Foo` ( D)88%

Tltksildtory (@)%

ôor (B)6%

Ybry ôor (I)4%

Bxdbccbet(L)

0:%

Ybry Foo` (H)49%

Foo` ( D)% Ybry ôor (I)

>%


41/52

49

Dogiort

Bxdbccbet (L) 9>%

Ybry Foo` (H) %

Ybry ôor (I) >%

^XKDB

Bxdbccbet (L) 9>%

Ybry Foo` (H) 4>%

Foo` (D) %

Tltksildtory (@) >%

ôor (B) >%

Ybry ôor (I) >%

Bxdbccbet (L)9>%

Ybry Foo` (H)%

Ybry ôor (I)>%

Bxdbccbet(L)

9>%

YbryFoo`

(H)4>%

Foo` ( D)%

Tltksildtory (@)

>%

ôor (B)

>%Ybry ôor (I)

>%


42/52

46

L`vbrtksbgbet

Bxdbccbet (L) 9>%

Ybry Foo` (H) 4>%

Foo` (D) %

Tltksildtory (@) >%

ôor (B) >%

Ybry ôor (I) >%

Bxdbccbet(L)

9>%

YbryFoo`

(H)4>%

Foo` ( D)%

Tltksildtory (@)>%

ôor (B)>% Ybry ôor (I)

>%


43/52

4:

XBDOGGBE@LPKOET

Hotj Dogpley sjouc` strbeftjbe kts `kstrkhutkoe ebtwora Opbekef oi dogpley oweb` sjowroogs ks rbdoggbe`b` ls kt sjouc`

hb l pcldb to sjowdlsb tjb cltbst pro`udts

K rbdoggbe` tjb hotj dogplekbs sjouc` doedbetrltb ke rurlc lrblswjkdj kt jls ebfcbdtb` l cot. K gble sglccbr dktkbs ls tjb frowtj

potbetklc ckbs tjbrb.

CKGKPLPKOET


44/52

4;

DOEDCRTKOET & KG^CKDLPKOET

Hotj dogplekbs L`k`ls le` Ekab jlvb lcwlys hbbe `rkvbe hy kts Ylcub-ior-goeby

strltbfy. Pjb dogpley ebb`s to k`betkiy drktkdlc suddbss ildtory le` wora lsskùouscy

towlr`s ldjkbvkef kt.

Ls tjb worc` frows to hbdogb oeb, gley prohcbgs wkcc lrksb tjlt dleeot hb socvb`.

Oeb oi tjb prkglry djlccbefbs lssodkltb` wktj fcohlckzltkoe ks hlcledkef doeickdtkef

le` dogpbtkef ohmbdtkvbs. Ke tjb dlsb oi L`k`ls, kt jls ildb` sudj prohcbgs lcrbl`y

le` jow tjby jlvb `blct wktj tjbg ks wktj icbxkhkckty le` dlcgebss. @bspktb wjlt

douc` hb jkfjbr dosts, L`k`ls jls djosbe to stkda wktj tjbkr jugle rkfjt do`bs le`

Ttle`lr`s oi Beflfbgbet rltjbr tjle doetkeub to hb lssodkltb` wktj suhdoetrldtors

wjo trblt woras ke kejugleb wlys. Ls L`k`ls jls frowe worc`wk`b, kt jls jl` to

`blc wktj prohcbgs oi jbtbrofbebkty vs. jogofbebkty. Ke otjbr wor`s, ke le

kedrblskefcy jbtbrofbebous le` fcohlc worc`, `kvbrskty ke tjb worapcldb jls lppblrb`

to bgbrfb ls le kssub. Dogplekbs, kedcu`kef L`k`ls lrb eo coefbr jogofbeous ke tjb

sbesb tjlt tjbkr dogplekbs jlvb frowe worc`wk`b. Le` ls l rbsuct, L`k`ls jls jl` to

glab worc`wk`b jbl`qulrtbrs le` proùdb keiorgltkoe le` proùdts ke sbvbrlc

`kiibrbet clefulfbs. Jlvkef to sprbl` kts woraiordb, L`k`ls jls dogb to `bpbe` oe

ketlefkhcbs.

Pjb aeowcb`fb, worc`wk`b bxpbrkbedb le` `kvbrskty tjlt le L`k`ls bgpcoybb dle

hrkef to tjb tlhcb lrb vlculhcb. Xbdbetcy, jow suddbssiuc dogplekbs lrb ke tjb fcohlc

worc` ks kedrblskefcy `brkvb` irog ketlefkhcbs, sudj ls tjbsb, tjlt orflekzltkoes dleeot

owe. L`k`ls ks frbltcy liibdtb` hy tjbsb bxtbrelc keicubedbs skedb ke`bb` kt ks l fcohlc

dogpley. Ior sogb kt ks eot doggoe aeowcb`fb tjlt L`k`ls ks l Fbrgle dogpley.

Pjks ks l rbsuct oi foo` fcohlc huskebss. L`k`ls jls drbltb` l proùdt tjlt ks fcohlc

le` wktj tjlt kvbrskty le` aeowcb`fb frbltcy liibdt tjb dogpley. L`k`ls gust hb

lhcb to blskcy l`lpt to `kiibrbet ducturbs le` gust hb ducturlccy lwlrb wjbe doeùdtkef

huskebss. Pjb coef ckst oi L`k`ls suhsk`klrkbs wjbrb kt doeùdts huskebss provbs tjlt

L`k`ls ks doestletcy l`lptkef to ducturlc djlefbs le` gust hb bxtrbgbcy `kvbrsb.

Hbdlusb oi tjks ebdbsskty, aeowcb`fb ks frbltcy vlcub`. Frblt djlefbs oddur ke tjks

keùstry le` ls l rbsuct, ebw k`bls, ketuktkoe le` kespkrltkoe lrb le lssbt tjlt ks l

ebdbsskty ke tjks keùstry le` to rbglke l fcohlc dogpley. Vjo cbl`s tjks aeowcb`fb

le` glketlkes `kvbrskty lrb tjb glelfbrs, ybt tjby too lrb ildkef ebw djlefbs.

Pjb worc`-bdoeogy ks eow plsskef tjroufj tjb rbdbsskoe pbrko`. To kt ks vbry `kiikduct

bktjbr to prb`kdt iuturb trbe` or to `bdk`b strltbfy to hoost up bxport slcbs. Pjks fcohlc

rbdbsskoe jls lcso liibdtb` tjb cbltjbr iootwblr keùstry. Hut doesk`brkef kt ls l

tbgporlry pjlsb wb dle `brkvb sogb kgportlet doedcuskoes ckab hbcow=

Ke`kl jls l hoogkef flrgbet le` sjob glrabt. Ke vlrkous dktkbs tjbrb, ebw sjoppkef

glccs jlvb spruef up oeb litbr leotjbr le` sbccbrs dogpbtb to bxjkhkt cltbst proùdts

wjkcb doesugbrs bxjkhkt blfbr `bgle` ior hrle` proùdts. Gley hrle`s bxple` tjbkr

huskebssbs tjroufj irledjksb` opbrltkoe, plrtkduclrcy flrgbet le` sjob hrle`s. Hy8>


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0>

hkcckoe ke totlc vlcub. Pjks gbles tjlt tjks glrabt wkcc drbltb suhstletklc opportuektkbs

rbcltb` to irledjksb` opbrltkoe.

Lddor`kef to kesk`brs, lcgost lcc ketbreltkoelc flrgbet le` sjob hrle`s lrb fcoltkef

ovbr tjb Ke`kle glrabt or ebfotkltkef wktj clrfb tbxtkcb le` flrgbet dogplekbs tjbrb

doedbrekef irledjkskef lfrbbgbet. Vktj tjb betry oi gley clrfb ketbreltkoelc hrle`s

keto Ke`kle glrabt, Ke`kl ks hbfkeekef to iorgucltb spbdkikd clws le` rbfucltkoes

doedbrekef irledjksb` opbrltkoe.

Orflekzb` rbtlkc sdlcb ke Ke`kl oecy oddurs rbdbetcy. L`k`ls ks oeb oi tjb ikrst hrle`s to

kgpcbgbet irledjksb` opbrltkoe le` durrbetcy, lcgost lcc sports sjob hrle`s, kedcu`kef

Xbbhoa, L`k`ls le` Ekab, lrb opbrltb` ke tjks go`b. Ke`kle jkfj-be` sports sjob le`

flrgbet glrabt ks bxpbdtb` to ldjkbvb 8>% frowtj rltb tjks yblr.

Pjb durrbet glrabt ks sjkitkef irog cow-prkdb sjobs to gb`kug le` jkfj-be` pro`udts,tjus lttrldtkef l cot oi iorbkfe sjob hrle`s to opbe storbs ke Ke`kl. Xbdbetcy, Dclras

opbeb` kts bxdcuskvb sjob storb ke Ke`kl le` otjbr hrle`s sudj ls Cotto, Glrdo Xkddk,

Ylcks le` Poggy Jkcikfbr jlvb ldjkbvb` outstle`kef pbriorgledb.

Gost ketbreltkoelc sjob hrle`s betbr Ke`kle glrabt tjroufj `kiibrbet rbtlkc djleebcs,

kedcu`kef bxdcuskvb storbs le` storbs `blckef ke guctkpcb hrle`s. Ke`kle jkfj qulckty

sjob glrabt progksbs frblt potbetklc. Ke`kl jls l popucltkoe oi oeb hkcckoe. Ki bvbry

Ke`kle huys l plkr oi Xs. >> sjobs, tjks glabs l jufb glrabt.

Tports sjob glrabt ks lcso bxpbrkbedkef l hoogkef frowtj. Gley ketbreltkoelc hrle`s

sudj ls Ldtkoe, L`k`ls le` Ekab lrb pcleekef to bxple` glrabt ke Ke`kl. Joc`kef 06%

glrabt sjlrb ke Ke`kle jkfj-be` sports sjob glrabt, L`k`ls lcrbl`y jls lhout 4> storbs

tjbrb le` ks pcleekef to opbe l ebw storb bvbry wbba to iuccy dovbr clrfb le` sglcc

dktkbs ke Ke`kl. Pjbsb ebw storbs lrb gostcy irledjksb` storbs. Ke`kl ks oeb oi tjbkr

clrfbst le` ilstbst-frowkef glrabts, le` kt ks eo prohcbg sockdktkef irledjksb`

opbrltors tjbrb. Pjb oecy prohcbg ks tjlt tjbrb lrb too gley dle`k`ltbs ior tjbg to

sbcbdt.


46/52

0>

>>>>

8>>>>

8>>>>

8. Hrle` ^rbibrbedb

Tlrktl Aekttkef

Cbvks

Cbb Doopbr

4. ^lrlgbtbr ior djooskef tjb hrle`

Ttycb

Dogiort

^rkdb

0. Huykef ^cldb

Dogpley Outcbts

Bxdcuskvb Hrle` Outcbts

Guctkpcb Hrle` Outcbts

2. Ykskts to tjb outcbts

Bvbry Vbba

Pwkdb ke l Goetj

Oedb ke l Goetjs

9. Lvlkclhkckty oi ^ro`udts

[BT

EO

6. Xbspoesb tkgb tlabe hy dogpley ke dlsb oi `bibdtkvb pro`udts?

Gorb tjle < Vbba


48/52

04

Cbss tjle < Vbba

< Vbba 86%

:. Dustogbr Tltksildtkoe wktj sbrvkdbs provk`b` hy tjb dogpley?

[bs

Eo

;. Dustogbr Tltksildtkoe wktj tjb slcbs pbrsoeebc oi tjb outcbts?

[bs

Eo

Cbb Doopbr

^rkdb

Bxdbccbet (L)

Ybry Foo` (H)

Foo` (D)

Tltksildtory (@)

ôor (B)

Tbrvkdb

Bxdbccbet (L)

Ybry Foo` (H)

Foo` (D)

Tltksildtory (@)

ôor (B)

Dogiort

Bxdbccbet (L)

Ybry Foo` (H)

Foo` (D)

Tltksildtory (@)

ôor (B)


49/52

00

Tbrvkdbs

Bxdbccbet (L)

Ybry Foo` (H)

Foo` (D)

Tltksildtory (@)

ôor (B)

^rkdb

Bxdbccbet (L)

Ybry Foo` (H)

Foo` (D)

Tltksildtory (@)

ôor (B)

L`vbrtksbgbet

Bxdbccbet (L)

Ybry Foo` (H)

Foo` (D)

Tltksildtory (@)

ôor (B)

TLXKPL AEKPPKEF

\ulckty

Bxdbccbet (L)

Ybry Foo` (H)

Foo` (D)

Tltksildtory (@)

ôor (B)

DOGIOXP


50/52

02

Bxdbccbet (L)

Ybry Foo` (H)

Foo` (D)

Tltksildtory (@)

ôor (B)

^rkdb

Bxdbccbet (L)

Ybry Foo` (H)

Foo` (D)

Tltksildtory (@)

ôor (B)

Tbrvkdb

Bxdbccbet (L)

Ybry Foo` (H)

Foo` (D)

Tltksildtory (@)

ôor (B)

L@YBXPKTBGBEP

Bxdbccbet (L)

Ybry Foo` (H)

Foo` (D)

Tltksildtory (@)

ôor (B)

Cbvks

\ulckty

Bxdbccbet (L)

Ybry Foo` (H)


51/52

09

Foo` (D)

Tltksildtory (@)

ôor (B)

DOGIOXP

Bxdbccbet (L)

Ybry Foo` (H)

Foo` (D)

Tltksildtory (@)

ôor (B)

EKAB

\ulckty

Bxdbccbet (L)

Ybry Foo` (H)

Foo` (D)

Tltksildtory (@)

ôor (B)

DOGIOXP

Bxdbccbet (L)

Ybry Foo` (H)

Foo` (D)

Tltksildtory (@)

ôor (B)

Ybry ôor (I)

TBXYKDB

Bxdbccbet (L)

Ybry Foo` (H)

Foo` (D)


52/52

Tltksildtory (@)

ôor (B)

Ybry ôor (I)

^rkdb

Bxdbccbet (L)

Ybry Foo` (H)

Foo` (D)

Tltksildtory (@)

ôor (B)

Ybry ôor (I)

L`vbrtksbgbet

Bxdbccbet (L)

Ybry Foo` (H)

Foo` (D)

Tltksildtory (@)

ôor (B)

Ybry ôor (I)

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