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Micro RenewablesMicro RenewablesThe Future of Plumbing?The Future of Plumbing?
March 11, 2010March 11, 2010 David McKenzieDavid McKenzie
Scottish Microrenewables Working GroupScottish Microrenewables Working Group
World Plumbing Day
Microrenewables Working Group
Advice to Daughters:
“If you want a long and contented marriage, marry a plumber”
Source: My wife
Microrenewables Working Group
AGENDA
• Microrenewables – What and Why
• Role of the plumbing industry
• Challenges to be overcome
Microrenewables Working Group
• Scottish Microrenewables Working Group
– SELECT, SNIPEF, HVCA, SBF, SUMMITSkills, EU Skills, CLE, SRF
– Represents majority of businesses in Scottish Construction / Building Services Engineering
• 3,500 Companies• 35,000 Operatives • > 10,000 Apprentices
– Commissioned by Minister for Energy in August 2008 to focus on identifying and removing barriers to success in microrenewables for small / medium size Scottish firms
Microrenewables Working GroupRenewable Energy Targets
By 2050• Scotland 80% Green House Gas reduction
By 2020• EU overall 20% renewable energy• UK 15% renewable energy• Scotland 20% renewable energy
– 50% Renewable Electricity– 11% Renewable Heat– 10% Renewable Transport Fuels
Microrenewables Working Group Scottish Energy Usage
Industrial Heat14%
Commercial Heat7%
Electricity Industry and Commerce
13%
Electricity Domestic
13%
Transport29%
Domestic Heat24%
Domestic energy use = 37% of all energy use
Source: SRF
Microrenewables Working GroupChallenge for domestic energy
Renewable Electricity (Target 50%)
• UK target 2% for small scale / domestic– Equivalent to 10GW
• Scotland target would be approx 1GW
Renewable Heat (Target 11%)
• 9.3% can be met by industrial and commercial• Domestic > 1.7%
Source: SRF
Equivalent to 85000 – 275000 homes by 2020> 65% to be installed by plumbers
Microrenewables Working Group What are Micro Renewables
“Generation of electricity or heat using renewable resources within certain capacity limits”
Technologies• Renewable Electricity (electrical skills)
– Solar PV– Small wind turbines– Micro hydro
• Renewable Heat (plumbing skills)– Solar Thermal– Heat Pump – Air, Ground and Water Source– Biomass Boilers
Microrenewables Working Group
How Microrenewables will change the Plumbing Industry
Consumers / householders will have a menu of heat options– Renewable / non-renewable– New homes / existing homes– New technologies or technology variations by the month– Financing will become increasingly complex
Installers• Will become energy advisers • Optimal Design and Financial Options will be key• Training - increasingly more important and complex
Moving from product installer to trusted services provider
Microrenewables Working GroupFixing Barriers to Success
Finance• Scottish Government Grants through 2011
– 30% of eligible costs to £4,000 maximum
• UK wide incentives– Feed-in Tariffs (FiTs) renewable electricity April 2010– Renewable Heat Incentives (RHIs) April 2011
• Challenge– No additional funding– Find imaginative ways to package available funds
Microrenewables Working GroupFixing Barriers to Success
Challenge - Lack of DemandAnswer - Proper Marketing
Marketing is not just:• Brochures, adverts, web-sites, exhortations, speeches• Asking early adopters Marketing is:• Segmentation, segment analysis, education, buyer
emotions, packaging, delivery channels, financing, etc• Noting that 90% of householders buy what their local
plumber / electrician recommends (EST: 6 / 2009)• Too important / too urgent to be left to the industry • A way to get householders to pay a bigger share
Moving from product installer to trusted services provider
Microrenewables Working Group
Summary
• Microrenewables– Are a non-negotiable part of Scotland’s future– Major opportunity for the building services engineering
industry, particularly plumbing– A potential economic growth factor
• Challenges – Get installers on board / make renewables mainstream– Get maximum bang for the finance buck– Drive demand
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