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Mercedes Social Media Marketing Proposal
Contact Info +962-6-5654581 / amir@impressionmarketing.net
2Table of ContentDolors its zupic mauris sit amet
Contact Info
Goals/Objectives
Overall Strategy
Online Strategy
Apps
Approach
Budget
Expected Return
Team
+962-6-5654581 / amir@impressionmarketing.net
3Goals & Objectives
“Establish MB as the leading car brand in the new media scene in the ME.”
• Maintain brand awareness• Increase the fan base• Maximize engagement• Activate fans• Convert fans to prospects and leads• Develop interest in specific line ups
Contact Info +962-6-5654581 / amir@impressionmarketing.net
4Strategy Overview
Contact Info +962-6-5654581 / amir@impressionmarketing.net
Competitive Analysis
Persona development
Communication Plan
Develop campaigns
Integrate messaging with
offline and online platforms
Leverage influencers
Eval
uatio
n
5Online Strategy
Contact Info
• Three Levels of Strategy & Performance:• Maintenance (basic level)• Engagement (professional level)• Activation (next level)
Lead generation Buzz Push marketing messages WOM
+962-6-5654581 / amir@impressionmarketing.net
6
Contact Info
Facebook- Amplification is the name of the gameInspiring contentConstant engagement with fansCampaigns (photo contests, sweepstakes, giveaways)Facebook flyers & sponsored stories
TwitterTweet shareable contentEngage with fans and followersEngage in conversations about MB and competitors
YouTubeUpload engaging videosEncourage customers to share content & generate testimonials and buzz
Social Media Marketing
+962-6-5654581 / amir@impressionmarketing.net
7
Contact Info +962-6-5654581 / amir@impressionmarketing.net
Google PlusGreat source for Search Engine trafficKey is socialization + Circle expansionConstant engagement with users
LinkedinAbility to segment target market with paid ads
Social Media Marketing
8
Contact Info
• Amplify engagement• Generate loyalty • Activate fans• Drive brand likeability
Facebook App
+962-6-5654581 / amir@impressionmarketing.net
9
Contact Info +962-6-5654581 / amir@impressionmarketing.net
Amplification & Edge RankEdgeRank Optimization Promoted posts & Fliers
Amplified Results
10
Contact Info +962-6-5654581 / amir@impressionmarketing.net
Integrated Marketing Communication
Consistency &
Continuation
Maximum Loyalty&
Continuation
Compounded ROI
Central Message
11
Contact Info +962-6-5654581 / amir@impressionmarketing.net
Description:
• Detailed analysis of the market, personas, competition, competitive messaging• Collaboration with MB on corporate messaging, initiatives and campaigns
Description:• Personal interaction• Engagement conversion• Build a relationship• Continuing/promoting a theme/campaign
Description:• Campaign Performance• Listen to the conversation• Evaluate feedback• Incorporate feedback and adjust plan
Implementation
Preparation
Evaluation
Approach
12
Contact Info +962-6-5654581 / amir@impressionmarketing.net
Approach Preparation
Detailed analysis of the market, personas, competition, competitive messaging
www
www
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Collaboration with MB on corporate messaging, initiatives and campaigns
13
Contact Info +962-6-5654581 / amir@impressionmarketing.net
Approach Implementation
Personal interaction Build a relationship
Promote Campaigns & Themes
14
Contact Info +962-6-5654581 / amir@impressionmarketing.net
Approach Evaluation
• Ear to the ground: Listen to comments Listen to concerns Empathize with fans and
find their needs
• Feedback results: Competitive analysis Personas Strategy
• Factors: Type of content
title/subject/body Type of language Time of the day Time of the year Social context
• Campaign Performance: Number of likes Number of comments Number of retweets Number of shares Number of views
15
Contact Info +962-6-5654581 / amir@impressionmarketing.net
Sample
No Arabic posts
Engage with your fans by answering their questions, or thank them from time to time.
Pros:- Good engaging photo
Cons:- Post only in English- Low number of likes/
comments/shares relative to the number of fans
- No engaging conversation in the comments
- Low number of posts per day
16
Contact Info +962-6-5654581 / amir@impressionmarketing.net
Sample of our work
High interaction with users in both Arabic and English.
630 likes & 76 shares
Frequent posting every hour or two
17
Contact Info
• Photo/Video competition• Customize your car• MB Hunt competition
Campaigns!!!!
• Customize your car• Photo competition• Fans photos covered over a new car• creating video competition • car game competition
Apps
+962-6-5654581 / amir@impressionmarketing.net
18
Contact Info +962-6-5654581 / amir@impressionmarketing.net
Why Us• Expert industry knowledge• Relationships with the majority if not all the online
influencers in the automobile niche• Video production team• Proven Ability to build, engage and mobilize traffic• Largest online community of car enthusiasts in ME• Online marketing field experts
19
Contact Info +962-6-5654581 / amir@impressionmarketing.net
Achievements• 2millions view video• Viral stats from Facebook
Analytics from facebook and twitter , daily basis we got consistent 4000/5000 traffic we can mobilize Admin : facebook photos / YouTube channel views
20
Contact Info +962-6-5654581 / amir@impressionmarketing.net
Nov Youtube Stats:
• 8M+millions view video
• we receive around 40000/50000 consistent views on daily basis traffic that we can we can mobilize
21
Contact Info +962-6-5654581 / amir@impressionmarketing.net
Consistently high viral reach and people talking about our page
22
Contact Info +962-6-5654581 / amir@impressionmarketing.net
Twitter Activity:
Klout Score:Top100arabs Ranks:http://top100arabs.com/top/businesses
23
Contact Info +962-6-5654581 / amir@impressionmarketing.net
Proposed Team
• Online community manager(s)• Online marketing strategist• Video production expert• News coverage professional• Designer• Developer
24
Contact Info +962-6-5654581 / amir@impressionmarketing.net
BudgetTask Description Cost
Photo shooting For new models and releases 27K
Total Community management (including the strategy and communication plan)
108K
Viral Videos 10 videos production 38K
Apps 5 Apps development 25K
RP& Event Coverage major events 15K
Influencers Building a relation ship with influencers and hip people 10K
Grand Total: $223K USD
* Budget for flyers, sponsored posts, and paid ads on LinkedIn is extra
25
• 300k additional facebook fans• Klout Score 60+• 20k additional followers on Twitter• 5 million social impressions• Google Plus: 50k additional followers• 1 million+ YouTube views
Contact Info
Expected Results
+962-6-5654581 / amir@impressionmarketing.net
• Amir– 8 years of well rounded online marketing experience– SEM/SEO leader driven by performance– Digital Marketing Consultant/Trainer for high profile clients– Delivers proven results
• Mousub– Car and Motorsport Enthusiast– 6 years of Auto industry experience – Understands the car market inside out – Proven results in the Social Media auto niche
26
Management
Contact Info +962-6-5654581 / amir@impressionmarketing.net
27
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+962-6-5654581 / amir@impressionmarketing.netContact Info
Thank You!
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