Mercedes Social Media Marketing Proposal Contact Info +962-6-5654581 / [email protected]

Mercedes Social Media Marketing Proposal

Contact Info +962-6-5654581 / [email protected]

2Table of ContentDolors its zupic mauris sit amet

Contact Info

Goals/Objectives

Overall Strategy

Online Strategy

Apps

Approach

Budget

Expected Return

Team

+962-6-5654581 / [email protected]

3Goals & Objectives

“Establish MB as the leading car brand in the new media scene in the ME.”

• Maintain brand awareness• Increase the fan base• Maximize engagement• Activate fans• Convert fans to prospects and leads• Develop interest in specific line ups


4Strategy Overview


Competitive Analysis

Persona development

Communication Plan

Develop campaigns

Integrate messaging with

offline and online platforms

Leverage influencers

Eval

uatio

n

5Online Strategy

Contact Info

• Three Levels of Strategy & Performance:• Maintenance (basic level)• Engagement (professional level)• Activation (next level)

Lead generation Buzz Push marketing messages WOM


6

Contact Info

Facebook- Amplification is the name of the gameInspiring contentConstant engagement with fansCampaigns (photo contests, sweepstakes, giveaways)Facebook flyers & sponsored stories

TwitterTweet shareable contentEngage with fans and followersEngage in conversations about MB and competitors

YouTubeUpload engaging videosEncourage customers to share content & generate testimonials and buzz

Social Media Marketing


7


Google PlusGreat source for Search Engine trafficKey is socialization + Circle expansionConstant engagement with users

LinkedinAbility to segment target market with paid ads

Social Media Marketing

8

Contact Info

• Amplify engagement• Generate loyalty • Activate fans• Drive brand likeability

Facebook App


9


Amplification & Edge RankEdgeRank Optimization Promoted posts & Fliers

Amplified Results

10


Integrated Marketing Communication

Consistency &

Continuation

Maximum Loyalty&

Continuation

Compounded ROI

Central Message

11


Description:

• Detailed analysis of the market, personas, competition, competitive messaging• Collaboration with MB on corporate messaging, initiatives and campaigns

Description:• Personal interaction• Engagement conversion• Build a relationship• Continuing/promoting a theme/campaign

Description:• Campaign Performance• Listen to the conversation• Evaluate feedback• Incorporate feedback and adjust plan

Implementation

Preparation

Evaluation

Approach

12


Approach Preparation

Detailed analysis of the market, personas, competition, competitive messaging

www

www

www

Collaboration with MB on corporate messaging, initiatives and campaigns

13


Approach Implementation

Personal interaction Build a relationship

Promote Campaigns & Themes

14


Approach Evaluation

• Ear to the ground: Listen to comments Listen to concerns Empathize with fans and

find their needs

• Feedback results: Competitive analysis Personas Strategy

• Factors: Type of content

title/subject/body Type of language Time of the day Time of the year Social context

• Campaign Performance: Number of likes Number of comments Number of retweets Number of shares Number of views

15


Sample

No Arabic posts

Engage with your fans by answering their questions, or thank them from time to time.

Pros:- Good engaging photo

Cons:- Post only in English- Low number of likes/

comments/shares relative to the number of fans

- No engaging conversation in the comments

- Low number of posts per day

16


Sample of our work

High interaction with users in both Arabic and English.

630 likes & 76 shares

Frequent posting every hour or two

17

Contact Info

• Photo/Video competition• Customize your car• MB Hunt competition

Campaigns!!!!

• Customize your car• Photo competition• Fans photos covered over a new car• creating video competition • car game competition

Apps


18


Why Us• Expert industry knowledge• Relationships with the majority if not all the online

influencers in the automobile niche• Video production team• Proven Ability to build, engage and mobilize traffic• Largest online community of car enthusiasts in ME• Online marketing field experts

19


Achievements• 2millions view video• Viral stats from Facebook

Analytics from facebook and twitter , daily basis we got consistent 4000/5000 traffic we can mobilize Admin : facebook photos / YouTube channel views

20


Nov Youtube Stats:

• 8M+millions view video

• we receive around 40000/50000 consistent views on daily basis traffic that we can we can mobilize

21


Consistently high viral reach and people talking about our page

22


Twitter Activity:

Klout Score:Top100arabs Ranks:http://top100arabs.com/top/businesses

http://top100arabs.com/top/businesses

http://top100arabs.com/top/businesses

23


Proposed Team

• Online community manager(s)• Online marketing strategist• Video production expert• News coverage professional• Designer• Developer

24


BudgetTask Description Cost

Photo shooting For new models and releases 27K

Total Community management (including the strategy and communication plan)

108K

Viral Videos 10 videos production 38K

Apps 5 Apps development 25K

RP& Event Coverage major events 15K

Influencers Building a relation ship with influencers and hip people 10K

Grand Total: $223K USD

* Budget for flyers, sponsored posts, and paid ads on LinkedIn is extra

25

• 300k additional facebook fans• Klout Score 60+• 20k additional followers on Twitter• 5 million social impressions• Google Plus: 50k additional followers• 1 million+ YouTube views

Contact Info

Expected Results


• Amir– 8 years of well rounded online marketing experience– SEM/SEO leader driven by performance– Digital Marketing Consultant/Trainer for high profile clients– Delivers proven results

• Mousub– Car and Motorsport Enthusiast– 6 years of Auto industry experience – Understands the car market inside out – Proven results in the Social Media auto niche

26

Management


27

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+962-6-5654581 / [email protected] Info

Thank You!

Documents

Mercedes Social Media Marketing Proposal Contact Info +962-6-5654581 / [email protected]