View
21
Download
0
Category
Tags:
Preview:
DESCRIPTION
Meeting Presentation Prepared for Akamai 11 May 2006. RDVO develops complex digital marketing and user interaction design programs for clients around the globe. + Digital Marketing & Communications. + User Interaction Design. + Research & Analysis. + Emerging Media & Platforms. - PowerPoint PPT Presentation
Citation preview
Meeting Presentation
Prepared for Akamai
11 May 2006
2 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
+ Digital Marketing & Communications
+ User Interaction Design
+ Research & Analysis
+ Emerging Media & Platforms
+ Customer Acquisition Programs
RDVO develops complex digital marketing and user interaction design programs for clients around the globe.
3 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Our Clients
Financial Services
Berkshire Mortgage
Commonwealth Financial
Delta Dental
Fidelity Investments
Fiduciary Trust Company
Manufacturing/OEM
Vicor Corporation
MeadWestvaco
Polaroid Corporation
Eastman Kodak
NYPRO/Radius
Education + Non-Profit
Boston Red Sox
Marine Biological Laboratory
Trinity Repertory Company
Commonwealth of Mass
Team Approach
Technology + Software
CMGi
Cuesol
Mazu Networks
Softrax Corporation
Quallaby Corporation
Consumer + Retail
Church & Dwight
MP3i Corporation
Sonesta Corporation
Stop & Shop
Mosquito Magnet
Healthcare + Biotech
Abbott Laboratories
Agencourt Bioscience
Genomic Profiling Systems
Genzyme Corporation
Shire Pharmaceuticals
4 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Digital Marketing & Communications Services
+ User Analysis & Persona Creation
+ Requirements Development
+ Competitive Analysis
+ Prototyping
+ Information Architecture
Planning & Strategy
+ Design Approach Development
+ Search Engine Optimization
+ Site Development
+ Content Management
+ eCommerce
Implementation
+ Pay-for-Click & Customer Acquisition
Project Examples
6 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Next Generate Web Applications
7 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Next Generation Web Applications
8 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
eCommerce Applications
9 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Embedded User Interface Design
10 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Flash and Multimedia Applications
11 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Case Study // Agencourt
Starting Point:
+ Lack of positioning or branding
+ Poor product display
+ Does not communicate with customers
+ Does not represent sophistication
12 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Case Study // Agencourt
13 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Case Study // Agencourt
Number of Visitors
0
1000
2000
3000
4000
Jul 28 Aug 3
Aug 4 Aug 10
Aug 11 Aug 17
Aug 18 Aug 24
Aug 25 Aug 31
All visitors
Search Engine
Google Campaigns
Average Time On Site
20 seconds
40 seconds
60 seconds
80 seconds
Jul 28 Aug 3
Aug 4 Aug 10
Aug 11 Aug 17
Aug 18 Aug 24
Aug 25 Aug 31
All visitors
Search Engine
Google Campaigns
14 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Case Study // Vicor Corporation
Project Goals Partner with Vicor to develop their global
online business Support innovative web projects designed to
outpace competitors
15 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Case Study // Vicor Corporation
Information Architecture Web Design
16 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Case Study // Vicor Corporation
Global Sites Product Marketing Campaigns
17 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Case Study // Vicor Corporation
Multimedia Training Interactive Online Tools
18 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Case Study // Vicor Corporation
19 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Biotechnology & Healthcare Sites > Abbott Laboratories
20 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Biotechnology & Healthcare Sites > Eliza
21 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Biotechnology & Healthcare Sites > Genomic Profiling Systems
22 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
MeadWestvaco
23 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
MeadWestvaco
State of the Industry
25 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Digital Product Design
Site Updates & Modifications Online Marketing Tools
26 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Return to Web-Based Businesses
Complex Navigation Unclear Call-to-Action Lack of Modern Site
Strategies
27 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Performance is Key
Generate more leads & prospects Differentiate among competitors More contemporary and user-focused design Improved measurement and tracking Initiate traffic-driving campaigns
28 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Project Approach
Phase Goal Approach/Deliverables
Phase IStrategy & Planning
Define a site approach and strategy.
+Planning and brainstorming workshops+User research and analysis+Approved strategy and requirements
document+Detailed build plan
Phase IISolution Design
Develop a unique design approach that meets project goals.
+ Page wireframes and layouts+ Design discussions and workshops+ Approved final design approach+ Usability prototype+ Content creation
Phase IIIImplementation, Testing, and Launch
Implement the HTML and underlying code to spec.
+ Setup and configuration of new platform+ Coded pages and templates+ Development and coding+ Testing and quality assurance + Content management integration + Tracking and measurement
29 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Delivery Calendar
Phase I: Strategy & Planning▪Week One: Initial strategy workshops▪Week Two: Presentation of analysis and strategy▪Week Three: Preliminary site requirements delivered▪Week Four: Site strategy & requirements finalized
Phase II: Design & Prototype▪Week Five: Site wireframes presented▪Week Six: Initial designs presented▪Week Seven: Designs completed
Phase III: Implementation▪Week Nine: Site @ Beta (with Content Management)▪Week Eleven: Final QA, Testing, and Refinements▪Week Twelve: Site Launch
30 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Redefine the Site Architecture
Homepage
Solutions Experience About Us News & PressResources/
Library
LogPad
StudyPad
StudyWorks
Services / Support
Case Studies
By Phase
By Country
By Area
Vision
Management
Partners
Careers
IP
Contact Info
News
Events
White Papers
Research
Presentations
31 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
Develop Design Wireframes
© 2006 PHT Corporation Contact Us | Solutions | Experience | About Us | News & Events | Resources | Sitemap | Search
Better Data. Faster Decisions. Successful Trials.
Solutions About UsExperience News & Events Resources
Contact Us | Login | Subscribe
PHT provides mobile and Web technologies that help pharmaceutical companies simplify clinical trials by dramatically improving the process of collecting and managing accurate
clinical trial data.
à Knowledge & Resources
Image Interface Matters:Why subtle changes in interface design can make all the difference in electronic patient diaries. à Read More
White Papers AvailableElectronic vs. Paper VAS RatingsFurther analysis of response properties in a randomized, crossover study utilizing healthy volunteers.à Read More
The Case for Electronic Source DataThis White Paper examines the interpretation of regulatory requirements by technology providers (Raymond and Meyer, Applied Clinical Trials, à More
Research CenterIntroduction to Electronic DiariesComprehensive introduction to electronic diaries and comparison of electronic and paper diaries.à Read More
Regulatory Issues Interpretation of regulatory requirements by technology providers. à Read More
Visit our Resource Section for More Information
PHT Product Suite
LogPadBuilt on field-proven Palm™ devices (such as the Tungsten E2 and the Treo 650), LogPad is a unique data-collection tool that can dramatically improve clinical trials.à Read more about LogPad à Download Datasheetà View Demo
StudyPadStudyPad is a multi-patient data-collection tool ideal for studies that use Quality-of-Life (QOL) questionnaires or assessments, outpatient data collection, and collection of data as an electronic source.à Read more about LogPad à Download Datasheet
StudyWorksStudyWorks™ is an easy-to-use, Web-based electronic data capture, review, and management system with an intuitive graphical user interface.à Read more about LogPad
view demo
News & Events
PHT’s World-Class Quality System Achieves ISO 9001:2000 RecertificationPress release, February 7, 2006
PHT’s LogPad System Chosen by PediaMed for GI Study with Autistic ChildrenPress release, December 16, 2005
PHT Leads Exploding ePRO Market with 73% Growth in Record Third QuarterPress release, November 16, 2005
PHT Corp. Chooses Palm Treo 650 Smartphones to Collect and Wirelessly Transmit Subject Data in Clinical TrialsPalm Press release, October 25, 2005
Visit PHT @DIA Annual EuromeetingMarch 6-8, 2006Paris, FranceThis is the largest annual DIA conference in Europe. PHT will be speaking and exhibiting.www.diahome.org
32 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation
New Design Concept
Thank You!
Recommended