Meeting Presentation Prepared for Akamai 11 May 2006

Meeting Presentation

Prepared for Akamai

11 May 2006

2 of 29Prepared for PHT CorporationRDVO: Capabilities Presentation

+ Digital Marketing & Communications

+ User Interaction Design

+ Research & Analysis

+ Emerging Media & Platforms

+ Customer Acquisition Programs

RDVO develops complex digital marketing and user interaction design programs for clients around the globe.


Our Clients

Financial Services

Berkshire Mortgage

Commonwealth Financial

Delta Dental

Fidelity Investments

Fiduciary Trust Company

Manufacturing/OEM

Vicor Corporation

MeadWestvaco

Polaroid Corporation

Eastman Kodak

NYPRO/Radius

Education + Non-Profit

Boston Red Sox

Marine Biological Laboratory

Trinity Repertory Company

Commonwealth of Mass

Team Approach

Technology + Software

CMGi

Cuesol

Mazu Networks

Softrax Corporation

Quallaby Corporation

Consumer + Retail

Church & Dwight

MP3i Corporation

Sonesta Corporation

Stop & Shop

Mosquito Magnet

Healthcare + Biotech

Abbott Laboratories

Agencourt Bioscience

Genomic Profiling Systems

Genzyme Corporation

Shire Pharmaceuticals


Digital Marketing & Communications Services

+ User Analysis & Persona Creation

+ Requirements Development

+ Competitive Analysis

+ Prototyping

+ Information Architecture

Planning & Strategy

+ Design Approach Development

+ Search Engine Optimization

+ Site Development

+ Content Management

+ eCommerce

Implementation

+ Pay-for-Click & Customer Acquisition

Project Examples


Next Generate Web Applications


Next Generation Web Applications


eCommerce Applications


Embedded User Interface Design


Flash and Multimedia Applications


Case Study // Agencourt

Starting Point:

+ Lack of positioning or branding

+ Poor product display

+ Does not communicate with customers

+ Does not represent sophistication





Number of Visitors

0

1000

2000

3000

4000

Jul 28 Aug 3

Aug 4 Aug 10

Aug 11 Aug 17

Aug 18 Aug 24

Aug 25 Aug 31

All visitors

Search Engine

Google Campaigns

Average Time On Site

20 seconds

40 seconds

60 seconds

80 seconds

Jul 28 Aug 3

Aug 4 Aug 10

Aug 11 Aug 17

Aug 18 Aug 24

Aug 25 Aug 31

All visitors

Search Engine

Google Campaigns


Case Study // Vicor Corporation

Project Goals Partner with Vicor to develop their global

online business Support innovative web projects designed to

outpace competitors



Information Architecture Web Design



Global Sites Product Marketing Campaigns



Multimedia Training Interactive Online Tools




Biotechnology & Healthcare Sites > Abbott Laboratories


Biotechnology & Healthcare Sites > Eliza


Biotechnology & Healthcare Sites > Genomic Profiling Systems


MeadWestvaco


MeadWestvaco

State of the Industry


Digital Product Design

Site Updates & Modifications Online Marketing Tools


Return to Web-Based Businesses

Complex Navigation Unclear Call-to-Action Lack of Modern Site

Strategies


Performance is Key

Generate more leads & prospects Differentiate among competitors More contemporary and user-focused design Improved measurement and tracking Initiate traffic-driving campaigns


Project Approach

Phase Goal Approach/Deliverables

Phase IStrategy & Planning

Define a site approach and strategy.

+Planning and brainstorming workshops+User research and analysis+Approved strategy and requirements

document+Detailed build plan

Phase IISolution Design

Develop a unique design approach that meets project goals.

+ Page wireframes and layouts+ Design discussions and workshops+ Approved final design approach+ Usability prototype+ Content creation

Phase IIIImplementation, Testing, and Launch

Implement the HTML and underlying code to spec.

+ Setup and configuration of new platform+ Coded pages and templates+ Development and coding+ Testing and quality assurance + Content management integration + Tracking and measurement


Delivery Calendar

Phase I: Strategy & Planning▪Week One: Initial strategy workshops▪Week Two: Presentation of analysis and strategy▪Week Three: Preliminary site requirements delivered▪Week Four: Site strategy & requirements finalized

Phase II: Design & Prototype▪Week Five: Site wireframes presented▪Week Six: Initial designs presented▪Week Seven: Designs completed

Phase III: Implementation▪Week Nine: Site @ Beta (with Content Management)▪Week Eleven: Final QA, Testing, and Refinements▪Week Twelve: Site Launch


Redefine the Site Architecture

Homepage

Solutions Experience About Us News & PressResources/

Library

LogPad

StudyPad

StudyWorks

Services / Support

Case Studies

By Phase

By Country

By Area

Vision

Management

Partners

Careers

IP

Contact Info

News

Events

White Papers

Research

Presentations


Develop Design Wireframes

© 2006 PHT Corporation Contact Us | Solutions | Experience | About Us | News & Events | Resources | Sitemap | Search

Better Data. Faster Decisions. Successful Trials.

Solutions About UsExperience News & Events Resources

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PHT provides mobile and Web technologies that help pharmaceutical companies simplify clinical trials by dramatically improving the process of collecting and managing accurate

clinical trial data.

à Knowledge & Resources

Image Interface Matters:Why subtle changes in interface design can make all the difference in electronic patient diaries. à Read More

White Papers AvailableElectronic vs. Paper VAS RatingsFurther analysis of response properties in a randomized, crossover study utilizing healthy volunteers.à Read More

The Case for Electronic Source DataThis White Paper examines the interpretation of regulatory requirements by technology providers (Raymond and Meyer, Applied Clinical Trials, à More

Research CenterIntroduction to Electronic DiariesComprehensive introduction to electronic diaries and comparison of electronic and paper diaries.à Read More

Regulatory Issues Interpretation of regulatory requirements by technology providers. à Read More

Visit our Resource Section for More Information

PHT Product Suite

LogPadBuilt on field-proven Palm™ devices (such as the Tungsten E2 and the Treo 650), LogPad is a unique data-collection tool that can dramatically improve clinical trials.à Read more about LogPad à Download Datasheetà View Demo

StudyPadStudyPad is a multi-patient data-collection tool ideal for studies that use Quality-of-Life (QOL) questionnaires or assessments, outpatient data collection, and collection of data as an electronic source.à Read more about LogPad à Download Datasheet

StudyWorksStudyWorks™ is an easy-to-use, Web-based electronic data capture, review, and management system with an intuitive graphical user interface.à Read more about LogPad

view demo

News & Events

PHT’s World-Class Quality System Achieves ISO 9001:2000 RecertificationPress release, February 7, 2006

PHT’s LogPad System Chosen by PediaMed for GI Study with Autistic ChildrenPress release, December 16, 2005

PHT Leads Exploding ePRO Market with 73% Growth in Record Third QuarterPress release, November 16, 2005

PHT Corp. Chooses Palm Treo 650 Smartphones to Collect and Wirelessly Transmit Subject Data in Clinical TrialsPalm Press release, October 25, 2005

Visit PHT @DIA Annual EuromeetingMarch 6-8, 2006Paris, FranceThis is the largest annual DIA conference in Europe. PHT will be speaking and exhibiting.www.diahome.org


New Design Concept

Thank You!

Documents

Meeting Presentation Prepared for Akamai 11 May 2006