MECH/AREC 581a2 Innovation Strategies February 15, 2011 Rick Turley 1

Sustainable Technology Entrepreneurship for Scientists and Engineers MECH/AREC 581a2

Innovation StrategiesFebruary 15, 2011 Rick Turley

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Innovation Strategies

Using the Business Model Canvas (handout)

Emergent Strategies (textbook +) Multi-sided Platforms Blue Ocean Free

Innovation at the BoP

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Multi-Sided Business Model

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Freemium Business Model

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Over 90% of Skype users subscribe to the free service. Paid SkypeOut calls account for less than 10% of total usage.

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Blending Blue Ocean with BMG Canvas

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The Wii Blue Ocean

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Social and Environmental BenefitsSocial and Environmental Costs

Innovation at the BoP

Base of the Pyramid Protocol – Hart & Simanis

Human-Centered Design Toolkit – IDEO Leading With Vision: Design of New Ventures

by Andrew Hargadon His talk at CSU

Tim Brown Change By Design His TED talk

Paul Polak, Out of Poverty C. K. Prahalad,

Fortune at the Bottom of the Pyramid8