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Sustainable Technology Entrepreneurship for Scientists and Engineers MECH/AREC 581a2 Innovation Strategies February 15, 2011 Rick Turley 1

MECH/AREC 581a2 Innovation Strategies February 15, 2011 Rick Turley 1

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Page 1: MECH/AREC 581a2 Innovation Strategies February 15, 2011 Rick Turley 1

Sustainable Technology Entrepreneurship for Scientists and Engineers MECH/AREC 581a2

Innovation StrategiesFebruary 15, 2011 Rick Turley

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Page 2: MECH/AREC 581a2 Innovation Strategies February 15, 2011 Rick Turley 1

Innovation Strategies

Using the Business Model Canvas (handout)

Emergent Strategies (textbook +) Multi-sided Platforms Blue Ocean Free

Innovation at the BoP

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Page 3: MECH/AREC 581a2 Innovation Strategies February 15, 2011 Rick Turley 1

Multi-Sided Business Model

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Page 4: MECH/AREC 581a2 Innovation Strategies February 15, 2011 Rick Turley 1

Freemium Business Model

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Over 90% of Skype users subscribe to the free service. Paid SkypeOut calls account for less than 10% of total usage.

Page 5: MECH/AREC 581a2 Innovation Strategies February 15, 2011 Rick Turley 1

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Blending Blue Ocean with BMG Canvas

Page 6: MECH/AREC 581a2 Innovation Strategies February 15, 2011 Rick Turley 1

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The Wii Blue Ocean

Page 7: MECH/AREC 581a2 Innovation Strategies February 15, 2011 Rick Turley 1

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Social and Environmental BenefitsSocial and Environmental Costs