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© 2011 IBM Corporation
© 2011 IBM Corporation
Smarter Industry Solutions:
Michael D. Rhodin
SVP, IBM Software Solutions Group
Using cloud to transform your business
© 2011 IBM Corporation
Rethink IT. Reinvent Business.
IBM SmartCloudwww.ibm.com/smartcloud
Deploy ConsumeDesign
Business Process as a Service
Platform as a Service
Infrastructure as a Service
© 2011 IBM Corporation
Cloud is both a transformational IT trend and a key growth priority for IBM
Integration
49% of companies cited difficulties in integration as a leading barrier
As clients move serious work onto the cloud, IBM has identified 3 gaps:
Client-defined Clouds
Businesses want parameters that can be adjusted to meet job requirements
New opportunities New areas to extend value
Growth for cloud is predicted to outstrip traditional IT by 5x
Cloud will be a $7 billion business for IBM by 2015
$3 billion of that will incremental, from new spaces
Businesses are adopting cloud to optimize IT & improve processes
© 2011 IBM Corporation
Management
Operations Support System
Cloud Service Models have foundational components
Optimization Security
Workload Services
Integration
Application Lifecycle
Application Services
Industry SolutionsBusiness Application Services
© 2011 IBM Corporation6
Smarter Commerce
Social Business
Business Analytics & Optimization
IBM is defining new segments and driving new value for our clientsCloud-enabled capabilities allow clients to optimize people, processes, decisions, and assets
Smarter Cities
© 2011 IBM Corporation
BuySourcing, controlling and procuring of goods and materials
MarketTargeted and personalized marketing across all customer interactions
SellSelling and fulfillment of products and services across all channels
ServiceServicing customer needs across all interaction channels
Customer
Integrated Supply Chain
Sell I Order I Fulfill
Source I Control I Procure
For Example: Smarter Commerce- transforming business processes
Smarter Commerce: A smarter way for companies to buy, sell, and market their products, by integrating operations and enhancing interactions with collaboration and analytics capabilities.
© 2011 IBM Corporation
Social Business Enable new interactions Facilitate collaboration Collaborative development
Real-time Analytics Web analytics Predictive analytics Social analytics
Science of marketing Define messages and automate
campaigns Optimize search results Customized Web experiences
Optimized Supply Chain Supply chain visibility Optimize inventory & order
management Apply insights to align supply
with demandSupply Chain Visibility
Sentiment analysis
Smarter Commerce in Action
© 2011 IBM Corporation
Enabling quantifiable business outcomes: Successful companies are staying competitive by transforming their approach to commerce
95%Amount CSX reduced partner integration time.
41%Amount Petco increased sales per unique web visitor. Also increased open and click-through rates to five times the industry average.
70%Amount Cengage grew direct-to-consumer commerce revenues year over year.
376%Amount XO Communications boosted ROI by reducing customer churn.
© 2011 IBM Corporation
Example: Smarter Cities Operation Center on the Cloud will provide a city-level dashboard of all city systems
Smarter Water
Smarter Traffic
Smarter Public Safety
Value: Integrates disparate city system
data from assets, resources, and events
Single, unified view of information in a customizable dashboard
Enables real-time collaboration and coordination across agencies
Deploying on the cloud improves time to value and consumability
© 2011 IBM Corporation
Business Need Facilitate communication between agencies to
coordinate emergency activities
Improve emergency response times
Make better use of city resources
Integrate data and processes across agencies
Business Outcomes Information is shared instantly and rapidly across agency lines to better coordinate
responses
Officials can communicate instantly and synchronize rescue efforts
Data captured from existing city resources provides a single, unified, & comprehensive view
Rio de Janiero City Hall can proactively address problems and predict new ones
© 2011 IBM Corporation
Rethink IT. Reinvent Business.IBM Business Services provide capabilities that address specific business challenges around processes, people, or content- in an industry context
35k marketers across 6 continents run their daily marketing operations on the IBM SmartCloud with Unica
6B consumer interactions managed in 2010 on IBM SmartCloud with IBM Coremetrics
9K North American shipping carriers use IBM Sterling Commerce on the IBM SmartCloud
4.5M client transactions managed per business day on the IBM SmartCloud with IBM Sterling Commerce
Millions of users use the LotusLive platform for Social Business
Deploy ConsumeDesign
Business Process as a Service
Platform as a Service
Infrastructure as a Service
IBM SmartCloudwww.ibm.com/smartcloud
© 2011 IBM Corporation
© 2011 IBM Corporation
Eff
icie
ncy
Eff
icie
ncy
Tran
sform
ation
Tran
sform
ation
Economics of Computing are ChangingEconomics of Computing are Changing
Cloud computing allows companies to rethink IT and reinvent the way they do business
Rethink IT
Reinvent Business
Improve speed and dexterityImprove speed and dexterity
Deliver IT without boundaries Deliver IT without boundaries
Capture new business value Capture new business value
Ensure integrity and security Ensure integrity and security
Delivery higher value products and services fasterDelivery higher value products and services faster
© 2011 IBM Corporation
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