May, Eman , Sherry VESL Speaking

May, Eman, SherryVESL Speaking

General IntroductionThe Coca-Cola Company is an American multinational

beverage corporation and manufacturer, retailer and

marketer of non-alcoholic beverage concentrates and

syrups, which is headquartered in Atlanta, Georgia.

Coca-Cola currently offers more than 500 brands in

over 200 countries or territories and serves over 1.7

billion servings each day.

Location

Company President

Muhtar Kent (1952- )

• 1978: Join Coca-Cola Company in Atlanta

• 1985: General Manager of Coca-Cola Turkey and Central Asia

• 1989: President of the Company's East Central Europe Division and Senior Vice President of Coca-Cola International

• 1995: Managing Director of Coca-Cola Amatil-Europe

• 1999: President and CEO of the Efes Beverage Group

• 2005: COO• 2006: CEO

Employee: 90,500(2008,worldwide) 140,000(2010,worldwide)

Detail Information

SalesUnited States

Mexico, India, Brazil, Japan and the People's Republic of China

Rest of the world

37%

42%20%

Revenue: US$ 48.01 billion (2012)

Brief History 1886-1892: Atlanta Beginnings

1893-1904: Beyond Atlanta

1905-1918: Safeguarding the brand

1919-1940: The woodruff legacy

1941-1959: The war and its legacy

1960-1981: A world of customers

1982-1989: Diet coke are New Coke

1990-Now: New Market and Brands

Major Products

Success Factors of Coca-Cola

Marketing

Advertisement

Support organizations

Sponsoring sports activities

Opinions

Good Things

• Water Stewardship

• Healthy and Active Lifestyles

• Community Recycling

• Education

Interesting facts1. In 1985, became the first soft drink in space

2. The second most widely understood term in the world, after

‘ok’

3. Help cure jellyfish stings.

4. Used as a cleaning solution.

5. Clean toilet.

6. Got gum in your hair, rinse it.

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